As expected, Jay Chou and his new album have continued to be very popular since the first news was exposed. Since the pre-sale of the "'s greatest work " album, it has already sold more than 2.8 million copies. At this time, many merchants began to use "Zhou's Traffic" to look for opportunities. Not only were the digital albums not yet online, but purchasing agents already issued pre-sale links for physical albums, with sales exceeding a thousand pieces. At the same time, Jay Chou's co-branded blind boxes were sold Merchants are also taking advantage of this wave of popularity to launch gift-giving and welfare activities. There is no doubt that Jay Chou's musical achievements over the years have accumulated influence, allowing him to maintain a stable popularity despite falling in love with drinking milk tea and rarely doing business. The meaning of the word "Jay Chou" has gradually exceeded his The musical work itself.
The album has not yet been released and can be purchased through purchasing agents.
"The madness of generations, the king of music, everything surrenders to my music..." When the MV of the same name prelude to Jay Chou's latest album "The Greatest Work" was first released, major video websites, music platforms, and searches Engine, you can see entries related to Jay Chou in the popular search bar. And on July 14th, when the new album that fans have been waiting for for six years has entered the countdown to its official release, in addition to fans' carnival on social platforms, many businesses have also found opportunities to ride on the celebrity IP of "Jay Chou".
According to QQ Music , the digital album "The Greatest Work" will be officially launched on July 15th, priced at 30 yuan. Those who have purchased the digital single of Jay Chou's previous work can also enjoy a discount, as of July 14th 18 As of 30:00, the album has sold over 2.81 million copies.
However, the digital album has not yet been launched. Purchasing merchants have put Taiwanese physical albums on shopping platforms priced at 145-180 yuan. The store with the highest sales has sold more than 1,000 pieces. According to the product details page of a certain store, products purchased from this purchasing store can also be included in the official total sales of the album. According to Mr. Chen, the merchant: "At present, the specific sales of the physical album of the mainland version of "The Greatest Work" have not been announced. We are also taking advantage of this time difference to make profits. If the sales situation is better, we will also make certain price adjustments."
is for physical albums. Regarding the release of the new album, the publisher Jewel Music has previously stated on the official Weibo: Jay Chou's 15th album "The Greatest Work" will be released soon. The digital album will be released on July 15, and the mainland version of the physical album will be released soon. The release date has not yet been determined, so fans are asked to wait for the official announcement. The pre-order activities for Jay Chou's new album that appear on the Internet are all unofficial activities. Fans are advised not to trust online information and mistakenly purchase pirated albums with copyright infringement. All official announcements shall prevail.
Peripheral merchants follow the trend and promote promotions
In addition to music albums, peripheral products of "Jay Chou" IP are also in hot sales, and many merchants offer generous bonuses to attract more consumers' attention. Among them, Jay Chou’s official two-dimensional image “Classmate Zhou” has launched a blind box figure in conjunction with Bubble Mart . Starting from July 12th, a free discount will be available for orders with full orders. Many buyers said in the comment area that this was their first time buying a blind box, but they were willing to buy it for Jay Chou and collect it. Song Rui, a fan of
, said: "I have liked Jay Chou since I was young, and mostly supported his music. But in recent years, when I see the idol's related products and the prices are within a reasonable range, I will consider placing an order, which can be regarded as a sentimental thing." Pay the bill."
It is worth noting that in addition to the officially authorized peripheral stores, there are also many merchants selling self-printed album posters and stickers at single-digit prices, and many stores have sold more than a thousand pieces per month. In the product list of a certain store, the album cover of "The Greatest Work" that Jay Chou posted on his personal social account a few days ago can be purchased for 2.98 yuan. However, according to the product introduction and reviews, the merchant cannot prove the copyright. The quality of the product also makes consumers question it.
From musicians to super IP
From film and television actors to music singers, the entertainment industry in 2022 has a nostalgic trend. Countless artists in youth memories have returned to the stage, but many people have quietly left the stage after being hotly debated. As for Jay Chou, he first brought online re-screenings of two classic concerts, and his friend Liu Genghong started the "Shuttlecock Exercise" craze with "Compendium of Materia Medica" and "Dragon Fist". Recently, there was news of the release of a new album. Breaking news.Regardless of whether Jay Chou was directly involved in the incident itself, it can always trigger heated discussions on the Internet.
At this stage, the platform that owns the copyright of Jay Chou's music is fully prepared for the album release and does not want to miss this traffic feast. Migu Music held a simulcast of 100 Jay Chou songs in the official Weibo live broadcast room; B station launched the "The Greatest Work" second creation activity, and many related creative works have appeared on the B station's popular list.
In addition to the music field, there are also game companies announcing official endorsements when the topic of Jay Chou is hot. On July 14th, the online game "Sniper 2" was in open beta. Not only did it use Jay Chou's pre-recorded audio to call players who made reservations, the game's official website also had a " Jay Chou special" and said that there was a song in the new album. Songs for games.
"The competition for traffic on various platforms has never stopped. When existing resources are becoming saturated, it is not easy to make mistakes by taking the nostalgia road." Music critic Zhou Lin said that in the long-term accumulation of music achievements and commercial territory With the continuous expansion of Jay Chou's "The Greatest Work", it seems that it is no longer so important whether the music in Jay Chou's "The Greatest Work" is "great" enough. The influence and appeal of Jay Chou's representative are becoming the traffic password of various platforms.
Beijing Business Daily reporter Zheng Rui Intern reporter Han Xinyuan
