At the beginning of the new year, everything is updated. On January 1, 2022, U.S. time, the Huangshan tourism promotional video once again landed on the outdoor screen of Times Square in New York, USA, making a wonderful debut. Huangshan offers beautiful New Year blessings for 2022 to the world and shows the world the unique charm of "Creative Huangshan and Beauty in Huizhou".
New York Times Square is located in the financial center of Manhattan, New York. It has a long history of more than 110 years. It is one of the most popular tourist destinations in the world and a must-visit place for tourists from all over the world when visiting New York. It attracts tens of thousands of tourists every day and is known as "Crossroads of the World". The Huangshan tourism promotional video will be launched in Times Square starting from New Year's Day and lasting for a week. On the big screen, the world's natural and cultural heritage - Huangshan, the rippling Huangshan couple - Taiping Lake, the world's best tourist village - Xidi, the countryside in Chinese paintings -Hongcun, the eternal mystery of China - the world of Huashan, dreamlike, poetic and picturesque, paints the most beautiful pictures of China's wonderful landscapes. Excellent landscapes, splendid culture and beautiful pictures are presented. A magnificent "Beautiful China" visual feast allows more overseas tourists to understand and fall in love with Huangshan.
Huangshan Tourism Development Co., Ltd. is a leading tourism enterprise in China and has been committed to overseas exchanges, cooperation and brand promotion. In recent years, Huangshan Tourism has opened three major media accounts: Facebook, Twitter, and Instagram. As the first platform for Huangshan to express its voice overseas, it uses pictures, texts, videos, prize-winning quizzes and other forms to promote Huangshan’s natural landscape and human resources. The current account The total number of fans exceeds 150,000. At the same time, Huangshan Tourism actively carries out foreign exchange activities, frequently appearing on the big screen in New York's Times Square, New Year celebrations at Trafalgar in London, successfully holding China-Africa photography exhibitions, and carrying out many exhibitions at the United Nations Headquarters, the U.S. World Trade Center and the Chinese Embassy in the United States. A rich cultural tourism promotion event. Especially since the epidemic, Huangshan Tourism has actively implemented the "Wanmei Tourism" campaign, continuously increased online publicity, and has insisted on speaking out overseas to continue to build the creative Huangshan brand. Actively participating in the Berlin International Travel Fair (online) in Germany, and recently successfully held the "Creative Huangshan Beauty in Huizhou" China Huangshan (New York) tourism and culture cloud promotion event, which was launched simultaneously in Huangshan and New York venues. Huangshan and New York political, business, and Representatives from the tourism industry and mainstream media gathered "in the cloud" to experience the unique charm of creative Huangshan and beauty in Huizhou.
's Chinese New Year promotion in Times Square in New York not only achieved strong exposure and attention of the Huangshan brand in the international market, enhanced the international brand image of Huangshan City, but also promoted the global promotion plan of the "Creative Huangshan Beauty in Huizhou" city brand We will use new expressions to tell the story of Huangshan, spread the voice of Huangshan, actively promote the two top IPs of Huangshan and Huizhou to the world, help Huangshan become a model of listed heritage sites and a benchmark tourist destination, and help Huangshan City to build an ecological international It will transform the city into a world-class leisure and vacation destination city and present a true, three-dimensional and comprehensive new Huangshan.
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Pictures and texts: Quan Wei
Editor: Huangshan Tourism Promotion Center
