Take Yingzina's famous product platinum silk pants as an example. Once launched in 2018, it set a legend in the underwear industry with 25 million pieces. Then, Yingzina continued to work hard, "Qianjin Cotton" and "Lucky Goddess Pants" A series of popular products such as this c

The first China·Chaoshan International Textile and Clothing Expo brought together agents and buyers from all over the country - "I didn't expect that there would be so many people during the epidemic" "Chaoshan is the birthplace of knitted products, and I feel very friendly when I come here" "Although it is "It is a regional exhibition, but its scale and scenery are not inferior to the national large-scale knitting expo." A series of high praises for the clothing expo are endless. As an important exhibitor of the China Clothing Expo, Yingzina has hit the market with its positioning as a long-term hit product and has won the favor of many agents. With the help of the platform of the China Clothing Expo, let us hear why Yingzina is so popular.

Q1Why choose Yingzina?

Mr. Weng Jian and Wang Weng from Tengda Knitting in Kunming, Yunnan told us a simple but practical reason for "sell well". Take Yingzina's famous product platinum silk pants as an example. Once launched in 2018, it set a legend in the underwear industry with 25 million pieces. Then, Yingzina continued to work hard, "Qianjin Cotton" and "Lucky Goddess Pants" A series of popular products such as this continue to hit the market. Even under the background of the epidemic, Yingzina still breaks through the tight siege in the underwear capital market. The sales volume of single products exceeds 15 million pieces a year, and 20,000 high-quality stores across the country continue to divert traffic and increase sales. volume, revenue generation, and delivered satisfactory results.

Q2 What are the advantages of Yingzina?

Liu Jinhong from Guangdong Hongcheng Clothing Mr. Liu believes that the most important point is "high quality and low price". The parent company of Yingzina is the popular supply chain platform incubator Bailian . Currently, it has two branches in Shantou, Guiyu Main Factory and Gurao, with an annual output of more than 30 million pieces. In terms of production, Yingzina Zina can improve the efficiency of the production chain and reduce costs. At the same time, it uses high-quality fabrics such as mulberry silk for production. It insists on popularizing high-quality underwear and runs the line of "good underwear is not expensive".

Hubei Fragrant Flower Language Liu Lianhong Mr. Liu told us the other two answers. The first is long-term hot products. Yingzina always uses the thinking of hot products to make products. has formed a full-chain manufacturing system in product research and development, quality control, sales channel construction and complete after-sales service, just to provide consumers with Bring high-quality long-term hot-selling products to achieve classic and hot-selling products.

The second is the marketing channel: "It has Internet attributes, consumers like to wear it, and terminals like to handle it." Yingzina has always adhered to the "Xiaomi thinking", stimulating the multi-dimensional fission and reorganization of consumer brand energy from all levels, and using the Internet to empower sales channels. , to create a explosive camp.

Q3 What are your expectations for Yingzina’s 2022 autumn and winter new products?

Unexpectedly, several agents said, "It would be good to continue the original one." This is an unexpected but reasonable answer. Yingzina's products have always had a high repurchase rate. Witnessed by 10 million users around the world, Yingzina's products have won the reputation of "underwear that the whole family loves to wear". Agents also said that "Yingzina makes terminal merchants It can sell three times more and three times faster than similar products.” Yingzina itself is also a brand that is constantly seeking change and determined to innovate. Agents who have cooperated with it for fifteen or sixteen years still have the impression of Yingzina that "the concept is advanced, at the forefront of the times, and is good at 'change'". Such a progressive corporate brand naturally does not have to worry about its products. I believe that this autumn and winter new products will once again set off the platinum trend and continue the miracle of sales.

Using the Chaoshan Clothing Expo as a platform, I was fortunate to hear the voice from Yingzina’s terminal agents. One person’s praise may be one-sided, but the agents all praised Yingzina. This shows the power and strength of the brand. Influence. Guo Yongbiao, founder of Yingzina, said: "Behind every hit product of Yingzina represents the ultimate work attitude." I believe that Yingzina can continue the legend of long-term hit products in the next autumn and winter new products, allowing Gao to Quality underwear has entered thousands of terminals and brought warmth to thousands of families.

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