[straits.com]
Wu Zhijian, chairman of the Taipei Travel Association, which organizes the "2019 Taipei International Tourism Expo", said that due to the "Korean Wave" effect, some mainland exhibitors will skip Taipei this year to participate in the , which kicked off on May 24. Kaohsiung Travel Exhibition. (Photo source: Taiwan's "Business Times")
China Taiwan Network According to Taiwan's "Business Times" on May 9, the "2019 Taipei International Tourism Expo", sponsored by the Taipei Travel Association and Taiwan's largest travel exhibition in the first half of the year, will Held at the Taipei World Trade Center from May 17 to May 20, the number of booths exhibited by the tourism bureaus of mainland provinces and cities in this year's travel show has decreased by 30% compared with last year. The main reason is that affected by the "Korean Wave" effect, some units in the mainland have decided to " Go north and go high”, and went to participate in the “2019 Kaohsiung International Travel Exhibition” at the Kaohsiung Exhibition Center on May 24.
According to reports, the "2019 Taipei International Tourism Expo" is the 13th this year. This year, more than 500 units from tourism bureaus, travel agencies, tourist hotels, leisure resort hotels, and airlines from other countries and regions participated in the exhibition. The number of booths is 1,200, and the scale is the same as last year. Exhibitors have targeted the summer tourism wave from June to September and launched powerful promotions with limited-time value-for-money discounts at the exhibition venue. Wu Zhijian, chairman of the Taipei Travel Business Association, the organizer, said that last year the travel exhibition attracted 290,000 visitors, and this year the target exceeded 300,000.
Wu Zhijian also said that the "Taipei International Tourism Expo" has had different mainland tourism units participating in the past. This year, some exhibitors expressed that they "want to visit Kaohsiung." From the perspective of tourism exchanges, the Taipei City Travel Association is also optimistic about its become. "It is a good thing for cross-strait tourism to have more exchanges and enhance mutual understanding."
According to reports, the trade negotiations between the mainland and the United States and the Taiwan leader election next year, will tighten the willingness of Taiwanese consumers to travel and spend, and the travel and tourism industry generally The economy in the second half of the year is pessimistic and conservative. For this reason, units participating in this "Taipei International Tourism Expo" will all increase their promotional efforts. In addition to launching "breaking price" products at the travel expo site to attract widespread attention, they will also publish them on their official website in advance. Launch an online travel show hitchhiking promotion. (China Taiwan Net Wang Yiran)
