Jay Chou can set off a carnival on the Internet music platform as soon as he releases a new song, not to mention that it has only been 6 years since he released an album.
The most recent hot search list is all about Jay Chou.
What is the top stream? This is the top stream.
html At 12:00 on July 6, Jay Chou's new song MV "The Greatest Work" was released online. This video is said to have received over 10 million views in less than an hour after it was released.
I watched it carefully, how should I put it? It has personality, style, and is very gorgeous, very Jay Chou, but it doesn't sound good, and Lang Lang 's real-life appearance did not add points to the song itself.
I went to Zhihu to search to see what music experts think. Many experts said that Jay Chou has pursued music, and many details are done very Jaylen, but am I not a music blind person?
My level of appreciation is not high. I think it sounds good but not good. I really can’t tell Jay Chou’s pursuit of composition and arrangement.
There are many netizens like me, and many comments on the Internet bluntly said, "The new song doesn't sound great at all."
Jay Chou has occasionally released singles in recent years. Professional music critics and the general public have often criticized him for "exhausting his talents".
can release a new song, the platform is still flocking to it, and fans are still eagerly awaiting it.
I want to say that a big IP like Jay Chou is so unique that no one may be able to replace it for many years.
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For Internet music platforms, Jay Chou is the Heavenly Sword and Dragon Slayer in the world, and no one can compete with him.
At that time, the founder of Xiami Music personally coached Alibaba's team went to Taipei and wanted to spend a month negotiating with Jay Chou, but the two parties failed to reach an agreement.
Later, and Tencent entered the market with more money, and the highest bidder got it. The copyright of Jay Chou's music was firmly held by Tencent.
In 2018, the copyright war between Tencent Music and NetEase Cloud Music alarmed the National Copyright Administration to intervene. Tencent was under pressure and opened 99% of its authorization to NetEase Cloud, but left 1% unwilling to open it up.
Jay Chou belongs to this 1%.
NetEase Ding Lei is of course very upset. After losing Jay Chou, 15% of NetEase Cloud Music users followed Tencent Music.
Music platforms are robbing Jay Chou’s music, and video platforms are robbing Jay Chou’s people.
Two years ago, Kuaishou and Douyin began to compete fiercely. At that time, media reported that Kuaishou successfully secured Jay Chou’s presence after dozens of rounds of difficult negotiations.
Zhou Tianwang can be said to be "equally exposed" to all platforms. Although he is exclusively stationed in Kuaishou, it does not prevent him from visiting other platforms.
The wealthy Tencent invited Jay Chou to Tencent Video twice. Jay Chou's online concert showed great appeal, with more than 100 million people watching, setting a record for online concerts.
released a new song this time, and the new participant is Station B.
Station B has reached a copyright cooperation with Jay Chou's company Jewell Music . In addition to this "The Greatest Work" MV, more Jay Chou song MVs will be released on Station B in the future.
B station also solved the copyright problem of 's second creation product in one fell swoop. From now on, the UP owners of Station B can use the official editor of Station B to freely cut and create Jay Chou's genuine music.
Of course, Jay Chou's music has also brought guaranteed benefits to the platform. Currently, only one song has been released, and the entire album will only be officially launched on July 15. QQ Music alone has already had 7.43 million reservations.
It is said that the Internet likes the new but hates the old. A hotspot only has three days to live. This law does not exist for Jay Chou.
He didn’t release an album for six years and only showed up once in three years to sing a few old songs. But as soon as he got serious about business, he stirred up a storm on the Internet. For
to be in such a situation today, he certainly deserves the most credit for his achievements in Chinese music, but what cannot be ignored is the commercial energy brought by his powerful personal IP.
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Jay Chou is a successful artist who utilizes his personal IP to the maximum extent.
Although his investment in music has decreased, he has always been active in the public eye. Especially when it comes to making money, Jay Chou's talent is by no means worse than making music.
Jay Chou has an astonishing cross-border ability, and he fully demonstrates this ability through social platforms, which allows him to always maintain fresh traffic, not inferior to the current young celebrities.
There will be a big event in the art world in 2021. The famous Sotheby's has an auction series that will be launched in Asia for the first time. The officially announced curator is Jay Chou.
Everyone knows Sotheby’s, one of the oldest and largest internationally renowned art auction houses in the world. The official website commented on Jay Chou at the time:
He is also a passionate art collector and has firmly occupied a seat in the Asian and international art circles.
He really knows how to collect. As early as 2005, Jay Chou and his friends opened an antique store in Taipei.
usually shows off his collection, which is actually sculptures and oil paintings. In Jay Chou 's ins, he can sit at home and look at Picasso's paintings all day long.
Celebrities are keen on opening restaurants, and Jay Chou is no exception. He also opened a restaurant in his early years.
He personally endorses the restaurant and incorporates the song title into the name of the dish. He knows where his highlights are.
The restaurant later collapsed, but the trendy brand he founded continues to operate to this day.
trendy brand PHANTACi, whose Chinese name is Fantasy, is Jay Chou's own original brand. It has co-produced clothing and shoes with many big brands and opened many branches.
Fantasy is the name of Jay Chou's popular album. He really doesn't forget to put his personal music label everywhere.
's involvement in the e-sports industry is the closest Jay Chou has ever been to today's young people.
In 2015, Jay Chou served as the spokesperson of League of Legends, acquired a team, renamed it "JTeam", and served as the captain.
later simply founded the brand "Mojie E-Sports" and opened an Internet cafe covering an area of 1,700 square meters in Futian District, Shenzhen.
It can be seen that although Jay Chou is born in the 1970s, he does not insist on playing the emotional card. His brands fully cater to the preferences of young people and launch products.
For example, young people like blind boxes, and Jay Chou developed blind boxes with different shapes in his own image.
These blind boxes were broadcast live on Kuaishou when they were first launched, attracting more than 1.6 million people to watch.
The metaverse concept is booming this year. Jay Chou took the lead in moving his concerts to the Metaverse platform.
Jay Chou fans watched Jay Chou perform "live" in the Sandbox of the Metaverse platform.
Jay Chou also sold 10,000 "Fantasy Bears". The unit price is about RMB 6,200. They were sold out in less than an hour, with sales reaching 62 million.
If you go to Shanghai New World Daimaru Department Store, you will see the two-dimensional image of Jay Chou. This is his Magic Bulletproof Coffee physical store. After
settled in Kuaishou, Kuaishou became the base of this Magic Bulletproof Coffee. In many stores of Kuaishou, the price of this coffee ranges from 99 to 386 yuan.
These various forms of commercial activities are only part of the realization of Jay Chou's IP. People who only see him when he sings will naturally feel that he seems to have been silent for too long. In fact, Jay Chou has never left the stage.
html Jay Chou, who debuted 122 years ago, has never been far away from the IP image in the minds of young people, but has become more eye-catching and closer to him.
His people are stationed in Kuaishou, his music is placed on Tencent, his MV is authorized by Station B, and his friends Liu Genghong use his songs to dance on Douyin.
In the new media era, all platforms in the world are for my use. There are no opponents, only friends. Let’s make money together.
Jay Chou’s business outlook is different!
It’s impossible not to admire him. Jay Chou is not only a successful artist, but also a successful businessman.
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Back to music, you can see where a person spends his time.
If Jay Chou can also bring us epoch-making music in addition to being successful in business, it can only be said to be an unexpected surprise, and it is unlikely to be the norm.
What we should think about is why there is only one Jay Chou in Chinese music?
Regarding this issue, I am not a professional music critic, but I agree with the opinion of professional musician Zhou Meng -
In today's era, the homogenization of Douyin songs has led to singers no longer having a say in the production and style of songs. right.
The threshold for Internet music creation is low. You can produce a hit song in 4 hours. The platform will push it to you, and you will be fed it inexplicably.
Users are accustomed to being fed by big data, and their aesthetic and discerning abilities are gradually declining, but it is difficult for them to realize this.
Under such a background, it is almost impossible for most singers to be willing to invest a long time in polishing their music and becoming personalized musicians.
When Jay Chou debuted, a musician must have a solid vocal foundation, excellent works, and talented songwriting skills to be able to break through.
The music list of that year was really based on the public buying cassettes and CDs, and voting for it. Bad music is just bad, and there is no platform big data to recommend it.
Many people are willing to pay Jay Chou today, not only to pay for his songs, but also to miss the beautiful music time that once accompanied our precious youth.
I hope that young people who listen to music should not laugh at Jay Chou for "exhausting his talents", but think bravely, have our ears degenerated and do not know how to appreciate good music?
Friends who know music, please leave a message to talk about Jay Chou’s new songs, and I will also learn them together.
