Re-shows of classic concerts have recently become popular.
Following the re-screening of the ultra-clear restored version of Leslie Cheung's "Passion" concert, and the re-screening of Jay Chou's "Ferris Wheel" + "The Strongest on Earth", there was another super classic concert on the evening of July 3 Replay started. This is "Beyond Live 1991 Life Contact Concert".
BEYOND This was held 31 years ago and was the only large-scale concert in the Four Sons period. After ultra-high-definition restoration, some classic tracks were selected, plus some commemorative concert tracks, and were packaged on ByteDance on the evening of July 3 Live broadcast on the video platform. The cumulative number of viewers that night exceeded 140 million.
Although many fans complain about the selection of tracks, this 140 million figure is really surprising.
BEYOND has been disbanded for 17 years, and the band's lead singer Huang Jiaju has passed away for 29 years. Unexpectedly, their singing videos from 31 years ago can still attract hundreds of millions of viewers. This "top-level" effect is indeed incredible. .
Let’s take a look back at the performance of Leslie Cheung and Jay Chou’s concert re-screening data.
On the evening of April 1, the 19th anniversary of Leslie Cheung's death, the classic "Passion" concert held in 2000 ushered in an ultra-high-definition restored version of the online live broadcast. The live broadcast platform is the video account of Goose Factory , which lasts for 5 hours and has a cumulative number of viewers of 17.4 million.
In addition to the one on May 21, that is, according to incomplete statistics, the cumulative number of viewers is "hundreds of millions."
Among the two singers Leslie Cheung and Jay Chou, it stands to reason that Leslie Cheung and BEYOND are more comparable. Because BEYOND is largely equivalent to the deceased Wong Ka-Kui. He and Leslie Cheung were singers of the same generation. They were both Hong Kong Philharmonic singers who mainly sang Cantonese. They have both passed away for many years, and they are all old images that have been renovated and restored...
But since Comparing the data, Leslie Cheung is only in the tens of millions, and BEYOND is in the hundreds of millions, so they are not on the same level. After all, Leslie Cheung is an all-around idol, not a professional musician. His musical appeal is not as good as that of Wong Ka Kui. This is normal.
Then, we can only look at Jay Chou and BEYOND (Wong Ka Kui). Judging from their concert replay data, who has the better appeal?
Jay Chou’s single-game audience is 50 million, while BEYOND’s single-game audience is 140 million. At first glance, it seems that Jay Chou is still a bit naive?
But this is not necessarily true, because the statistical rules of the Byte and Goosechang platforms are different. Jay Chou’s platform counts UV, which is the number of unique visitors ; while BEYOND counts PV, which is the number of page views. Therefore, the actual number of viewers of BEYOND should be less than 140 million, but we don’t know the specific number.
If we estimate that each visitor enters and exits three times on average, then BEYOND’s audience is about 50 million. In this case, both parties are equally matched.
In addition, the publicity aspects of the two concert re-releases are completely different, and I have to say that Jay Chou has a greater advantage.
A few days before the re-release of the 5.20 concert, Jay Chou's campaign was very enthusiastic, just like celebrating the Chinese New Year. There were almost no fans who didn't know about this; within half a day after TME Live's official announcement, the number of reservations on its four platforms exceeded 10 million. Before the broadcast, the number of reservations exceeded 20 million... He is indeed the top-notch Jay Chou. On the night when
was aired, the entire Internet was almost crazy. It received 30+ hot searches on Weibo and nearly 40+ hot searches on the entire Internet. The topic continued to dominate the Weibo hot search list and the first place in the entertainment list... What follows The 30 million viewers were probably attracted by this kind of crazy screen viewing, and there are probably no shortage of passers-by.
Therefore, Jay Chou's potential has been fully exploited.
On the contrary, BEYOND is a completely different scene.There was almost no official warm-up in advance. Even a few official accounts of the Byte family posted a few short videos as notifications that day, but they didn't become popular. Most BEYOND fans didn't know about it, let alone passers-by. When they knew it, the live broadcast had ended, and one by one they asked in the comments "When did this happen?" "Where was it live broadcast?" "Is there any chance to watch it again?"...
Although there was not much publicity, in the end It still reached 140 million views, which shows that the appeal of BEYOND and Wong Ka Kui cannot be underestimated.
Generally speaking, judging from the replays of Jay Chou and BEYOND's concerts, it is currently difficult to tell which one has better appeal, but they must all be top-notch. Behind their data, it actually represents the secret competition between the two platforms.
One of them represents the Taiwanese music scene, and the other represents the Hong Kong music scene; one has been dead for many years, and the other is living in the present; one is a rock giant in the minds of those born in the 70s and 80s, and the other is the King of Pop in the minds of those born in the 85s and 90s... But there is no need. There is no doubt that both of them are "top singers and performers" in the Chinese music scene .