has experienced a downturn in the mobile phone industry in the first half of the year, and will usher in a number of major flagship updates in the second half of the year. It is expected that the haze in the first half of the year will be cleared away and returned to normal. The one that attracts the most attention is undoubtedly the iPhone14 series. Some analysts predict that due to the increase in supply chain costs, iPhone 14 will be transferred to the consumer side, with a price increase of up to about a thousand yuan.
According to Wedbush Securities analyst Dan lves, he found through a research report that the price of the entire iPhone 14 series will increase by at least 100 US dollars (about 670 yuan). Since the mini version of and Apple has been cancelled, the standard version has become the entry-level model with the lowest configuration in the entire series. Therefore, the terminal price increase will be more obvious. It is expected that the price of the 128GB version will reach US$899 (approximately RMB 6,018).
For comparison, iPhone13 is priced at US$899 for the 256GB version in the United States and 6,799 yuan for the domestic version. Analysts believe that the 128GB version of the iPhone 14 is priced at US$6,799. Assuming that the analysts’ judgment is correct, the minimum starting price of the iPhone 14 series will increase by about 1,300 yuan compared to the previous generation. However, the actual configuration has not changed much. Netizens shouted that it is still “Thirteen Fragrances”.
It is understood that the iPhone 14 standard version has not been upgraded for the first time. Cook once again showed extremely precise "knife skills", continuing the previous generation notch screen design, no high refresh rate, A15 processor, no image upgrade, etc., it is basically the same The same model as iPhone13. A new large-screen version has been added, with "Plus" as the suffix again after five years. It can be regarded as a proportional enlargement of the standard version. The core hardware has not been upgraded, and it is expected to become the best-selling model in the entire series.
Since there is no upgrade, why does Apple insist on raising prices? " sun " believes that the entire supply chain is increasing in price. Although Apple is the least affected, Cook has longer-term plans. Apple hopes to take advantage of the price increase to transfer costs and increase the profits of the iPhone 14 series through price increases. After all, it is a fact that both Android phones and the supply chain are increasing in price, and no one can find fault.
However, some industry experts pointed out that the initiative of whether to increase prices lies entirely in Cook's hands, because Apple's "fruit chain" layout will basically not be affected, and TSMC's foundry price increases can be ignored. In essence, Apple will not cause cost surges due to supply chain fluctuations. Even if it maintains the price of the previous generation, it will maintain high profits. In this case, it still chooses to raise prices. It can only be said that Apple has seized the most "correct" price adjustment opportunity. Let the iPhone14 series reach a new level.
There is another important reason why iPhone14 dares to increase the price, that is, the competitors are "too weak". Huawei has withdrawn from the mainstream market due to special reasons, the performance of Samsung S series is tepid, and domestic flagships are difficult to stand alone. In this case Next, who can stop Apple from running rampant in the high-end? Since there are subjective and objective factors for daring to increase prices, and he is not afraid of losing customers as a result, what reason does Cook have for refusing to increase prices?
