Lanxiong Sports learned from many people familiar with the matter that CCTV Sports Channel (CCTV5) will broadcast the sprint race of the 2022 F1 Austrian Grand Prix this Saturday night (July 9), and will broadcast the Austrian Grand Prix on Sunday night. The Grand Prix main race, however, due to broadcast time conflicts, the broadcast of Sunday's main race may be delayed or interrupted.
sources confirmed to Lanxiong Sports that CCTV has signed a multi-year broadcast agreement with F1. means that in the next period of time, fans across the country can watch F1 events through traditional TV channels. Prior to this, only TV users in Shanghai and Guangdong in mainland China could watch the game through five-star sports and Guangdong sports compliance. In addition, CCTV's new media platform " CCTV " is also simultaneously negotiating with the event parties on F1's new media broadcast rights.
html On the evening of July 8, Lanxiong Sports learned that the CCTV App will broadcast the Austrian Grand Prix sprint race and the main race this weekend. Moreover, according to the CCTV App, the main race broadcast time is 21:00 on Sunday evening Beijing time (that is, the actual planned departure time). People familiar with the matter told Lanxiong Sports that it may be broadcast on the CCTV App in a clear stream without commentary.This also continues the message conveyed by The "Work Plan on Sports to Help Stabilize the Economy, Promote Consumption and Activate Power" issued by the State Sports General Administration on the 27th - "present more events in front of the people." Previously, the Chinese Football Association and the Chinese Football Confederation preparatory group have announced plans to resume the home and away game system in the 11th round of the league starting on August 5.
Regarding F1 copyright matters, Lanxiong Sports exclusively disclosed in early June that China Telecom is close to the non-exclusive copyright of F1 new media (Extended reading: Where to watch F1 has a clue, China Telecom aims at 3-year new media copyright | Exclusive ), it is expected to be broadcast from the Azerbaijan station. However, the deal has not been finally signed yet due to some details. Multiple people close to the transaction told Lanxiong Sports that Telecom and had contacted an established video production company in mid-June to discuss specific downstream event program production matters after obtaining the copyright.
"Joint operation" is China Telecom's main idea for handling sports copyrights at this stage. That is, China Telecom's corporate entities and IP parties sign copyright agreements, and then specific work such as event broadcasting, production, and commentary are handed over to external teams.
For F1, returning to CCTV as a nationwide channel is obviously a result they are happy to see as an IP. Compared with regional TV stations, this represents a larger audience and influence.
In fact, between 2018 and 2021, CCTV also continued to broadcast F1 on traditional TV. According to F1 official statistics, China has become its single largest market in the world in the 2021 season (70.8 million people have watched the event, a year-on-year increase of 13%).
For the Chinese driver Zhou Guanyu who is currently playing for the Alfa Romeo Racing Team, this is also a piece of happy news. In last weekend's British Grand Prix, Zhou Guanyu was involved in a collision at the start. The car rolled and rushed off the track. Thanks to the protection of the HALO system, his body was not seriously injured. Afterwards, Zhou Guanyu said: "I have never been so eager to return to the track." The implementation of this broadcast channel has also further enhanced the influence and exposure of F1 and the driver himself in the country.
On the other hand, Alfa Romeo Racing Team reached a cooperation with SenseTime , a leading domestic artificial intelligence software company, last week. The brand image of SenseTime will also appear on the side cases of the Arrow racing car. This will be an important off-field support for Zhou Guanyu in his bid for the driver's seat next season.
Zhou Guanyu had an online conversation with Lanxiong Sports.
As the first F1 racing driver in Chinese history, Zhou Guanyu, who was born in 1999, is also one of the current representatives of Generation Z athletes in China.In a media event before the British station, Zhou Guanyu also encouraged more young athletes to face competition through Lanxiong Sports: "I think the easiest way from an early age is to compete at the highest level of every sport you want to do. Go compete and compete, so that you can grow, become stronger, and have a better foundation."
As the F1 season progresses, Zhou Guanyu himself has won awards from Hennessy, HSBC China, etc. Brand sponsorship.
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