| Zhonghong.com Stock Channel, November 19th The perfect integration of foreign products and the new national trend, Pile Burger , which innovatively subverted China's Western-style fast food market, has once again been recognized by the market.
In the past October, Paragon Burger received hundreds of millions of yuan in financing from Guangzhou Jue Equity Investment Fund. The fund was established in June 2017. It is an investment fund jointly launched by listed companies Juewei Foods and Ele.me, a subsidiary of Alibaba Group, focusing on investments in food chains and catering industries.
It is understood that Pilot Burger is one of the oldest Western-style fast food brands in China. In 1999, Liu Huanbao, who had spent 2 years in KFC for further studies, set up his own business and founded Pilot Burger. This move marked the beginning of Western-style fast food in China. The industry is ushering in a new revolutionary gameplay. Having been deeply involved in the industry for 22 years, Pilot Burger has opened nearly 3,000 chain stores in 30 provinces across the country.
As the co-sponsor of this investment, Juewei Food Co., Ltd. was established in 2008. Since its establishment, it has focused on the development, production and sales of leisure braised foods. With the support of comprehensive information system and supply chain integration system, we will carry out standardized store operation management through the method of "direct chain as the guide and franchise chain as the main body" to create a leading brand of domestic modern casual braised food chain enterprises.
Juewei Food is a casual braised food chain enterprise that operates its own brand. It is also one of the largest casual braised food chain enterprises in China with the largest number of stores. It has passed ISO9001 international quality management system certification and ISO22000 food safety management system certification, and the " Juewei " trademark has been recognized as a well-known trademark in China.
The businesses of Alibaba include core commerce, cloud computing, digital media and entertainment, and innovative businesses. In addition, the company's non-consolidated related party Ant Financial provides payment and financial services to consumers and merchants on the company's platform. At the same time, surrounding the company's platform and business, one covers consumers, merchants, and brands. A digital economy of , retailers, third-party service providers , strategic partners and other enterprises has been established.
How did Pilot Burger stand out among the Western-style fast food brands that are popping up all over the country, go nationwide, and get the favor of capital? Liu Huanbao said that innovative products, unique taste and quality assurance are the foundation of brand value.
With its advanced insight into the catering industry and years of operating experience, Piler Burger has creatively developed a series of exclusive specialties of braised and spicy products that are different from the traditional flavors on the market. Pile Burger has always been committed to combining Chinese spicy flavor with Western fried chicken to become a hamburger and fried chicken brand loved by customers.
Regarding the launch of the braised and spicy series of products, the person in charge of Pile Burger said that the company first observed that Wuhan’s “ duck neck flavor” products had been accepted and loved by consumers across the country, and based on this idea, it carried out research and development. After visiting many well-known suppliers across the country, we finally selected the strongest one to cooperate with. After half a year of polishing, we deeply integrated the spicy braised flavor with Western fast food and launched the original "Spicy Braised Fried Chicken" series.
After the brand strategy upgrade in 2020, the products have been further upgraded to the two main lines of "braised spicy fried chicken" and "high-quality burgers". Major upgrades have been made in terms of production technology, taste and consumption scenarios to meet consumers' full-time consumption needs.
Although the things are beautiful, the price is cheap. For less than 20 yuan, Piler Burger can bring consumers a feast on the tip of their tongues. The ability to do this is inseparable from the experience and reputation accumulated by Piler Burger over the years.
The advantages of the headquarters are fully exerted in cost intensification and management diversification. Through the headquarters and the group negotiation advantage, Pyro Burger constantly seeks global high-quality suppliers, purchases raw materials from first-hand sources, and obtains the advantages of Jikuaifu, Unilever , , Lipton and other manufacturers are fully supported. They are directly supplied by the manufacturers, with no intermediate links and intensive cost management, making the operator's profit as high as 60%. At the same time, we communicate and coordinate with major online and offline platforms to achieve mutual benefit and win-win results, strive for more favorable cooperation policies for stores across the country, and achieve seamless connection between stores and major online platforms to empower store operations.
With more than 20 years of market experience, Parole Burger has the understanding and application of raw materials and equipment such as breaded marinades, and has the ability to independently develop specialty products, has pricing power, and guarantees store profits.
And Piler Burger has a supporting modern logistics system, providing solid logistical support for stores across the country. The national main warehouse is set up in the Wuhan headquarters, and combined with eight sub-warehouses in Zhengzhou, Henan, Changchun, Jilin, Guangzhou, Guangdong, Hefei, Anhui, Jinan, Shandong, Shenyang, Liaoning, Chengdu, Sichuan, and Shijiazhuang, Hebei, they form a modern logistics grid system to ensure the timeliness of logistics distribution. Ensure the normal operation of the restaurant.
The professional operation management service team and mature marketing strategy team can also customize the full chain operation form for investors, and operation supervisors will visit the store from time to time to provide one-on-one operation guidance to fully improve the store management and operation level. Franchisees can participate in the operation guidance meeting held by the headquarters every year to continuously learn new operating experience and marketing strategies.
In terms of brand image, Pile Burger caters to the preferences of young people nowadays, simplifying the original logo, adding IP images of burgers, tea drinks, and fried chicken. At the same time, it also adds interactive stores and sets up leisure spaces, striving to get closer to consumers. distance to create a trendy and fun national Western-style fast food brand image.
There is no doubt that the dual improvement of product quality and brand value has made Pile Burger deeply recognized by consumers and the market.
At the 2019 China Chain Catering Summit, the "2019 China Catering Franchise Top 100" created by Meituan-Dianping and the China Chain Store and Franchise Association was officially released, and Pilot Burger was among them; in 2020, the "2020 Top 100 Catering Franchise Rankings" selected by NCBD (Dining Book) "The Top Ten Most Popular Fried Chicken Burger Brands in the Country in Half a Year", Pilot Burger was successfully selected, ranking seventh; on September 23, 2021, the "Top Ten Brands in China's Catering Categories in 2021" were announced, and Pilot Burger successfully jumped into the "2021 China Top Ten Brands" List of the top ten Western fast food brands." This successful financing further demonstrates its extraordinary strength.
Juewei Foods is deeply involved in the vertical field of braised products, and Alibaba has built a comprehensive user service network. Winning the favor of both parties shows its strength; taking advantage of this east wind, Pilot Burger will definitely take off.
