CityOn CityOn (Xi'an) Shopping Center opened and quickly attracted the attention of the whole city. On April 30, Segao Plaza launched a series of celebration activities for the upcoming May Day holiday, such as "Xia Keli's Celebrity Family Day" and "Las Vegas Peak Showdown", making Segao Plaza a May Day holiday. During the short holiday period, it was the most dazzling new star in the north of the city, and many citizens came here to find out.
Saigao Plaza is located at the southwest corner of the intersection of Fengcheng 8th Road and Weiyang Road, Shifu Avenue, Economic Development Zone. It is the only one in Xi'an that consists of four major industries: Saigao Enterprise Group, Taubman (Asia), Wangfujing Group, and InterContinental Hotel Management Group. The largest urban complex in the northwest, jointly built by giants, occupies an out-of-print prime land opposite the city government. The project has a total construction area of nearly 300,000 square meters, rich supporting facilities and convenient transportation. It occupies the hub center of Weiyang Road. The exit of the project is the Administrative Center Station of Metro Line 2. It is another masterpiece of the "Saigao" series of brands. Shopping malls, single-story mansions, 5A-grade office rooms, and five-star hotels jointly support the new landmark in the north of Saigao City. Among them, the commercial part includes Xidi Port Shopping Center and Wangfujing Planet Department Store, which are perfectly unveiled in Xi'an. The single-storey luxury house Segao·Yuefu has EHB Corporate Headquarters Building as the core supporting standard office space. The hotel mainly includes five-star Intercontinental Hotel and three-star Holiday Inn Express.
Featured activities Cover a wide range of customer groups
This event covers a wide range of audience groups. The site not only takes into account children's play preferences, but also prepares family-style leisure and entertainment services, as well as gambling and competitive games specially prepared for men. Saigao Plaza strives to meet the needs of various customers through multi-angle and multi-category activities, making it the preferred holiday entertainment hotspot for residents in the north of the city and even in Xi'an.
event, Xia Tian brought a rainbow picture that she drew by herself. She said: "I like the rainbow very much because it is colorful. I hope everyone will like this painting and that our lives are as colorful as the rainbow." Colorful.” Mr. Tim Hill, Taubman Asia Operations Director, accepted this gift from Xia Tian on behalf of CityOn CityOn (Xi’an) Shopping Center and said: “I am very honored to announce that CityOn CityOn (Xi’an) Shopping Center RMB 30,000 will be donated to purchase UNICEF gifts to help our next generation.”
This event was held at the Segao Yuefu Sales Center, with a poster of Macau Storm 4 in front of the door. It attracted many people to stop and watch, and some even took photos and posted them on their WeChat Moments, causing quite a stir. Die-hard fans asked when the movie would be released. In fact, the "Las Vegas Peak Showdown" event located on the fourth floor of Segao Yue Mansion is in full swing. Come here, the movie is yours.
The on-site layout is based on "Las Vegas scene reproduction", and the gaming desktop content is set according to the gaming content of the Las Vegas casino, including Big and Small Points, Russian Roulette, Blackjack, Texas Hold'em, and Baidu Poker. Jiale, five recommended gambling methods. The most popular blackjack, blackjack and baccarat will each have 2 gaming tables for customers to participate.
Moreover, bunny girls provide services throughout the venue, providing customers with British-style afternoon tea, American-style light meals, branded hand care and manicure, on-site fancy cocktail making, parent-child entertainment hall, redemption gift recommendations and other entertainment links. Customers just can't resist such a wonderful scene.
Four sections analyze the strength of the business district
The marketing activities of Saigao Plaza can increase the popularity of the business district in a short period of time for Xidi Port, but the quality of its projects is the core criterion that determines the flow of people, purchasing power and customer stickiness.The current popularity of business districts is mainly reflected in the following four aspects:
Various brand stores have strong discount activities
With the saturation of stores in China's first-tier cities, fast fashion brands have been focusing on second- and third-tier cities in recent years. For example, Forever 21 opened its first store in Xi'an in Xi'an Xidi Port Shopping Center.
also uses discounts as the main sales method. On-site clothing brands such as Zara, Gap, forever21, Hyakubusi, and children's brands such as Balabala and Rice Kingdom, in addition to their own small-scale hot-spot activities, all offer discounts ranging from 10% to 20% off. Discount strength.
The customer service center has a large flow of people applying for membership cards
Xidi Port is positioned as "light luxury + fast fashion" products. In terms of brand scope, it packages Zara, GAP, HM, MUJI, etc., covering almost all fast-moving consumer brands. Of the 8 brands of Inditex Group (stock code ITX) that have entered China, 6 have entered this commercial entity. Therefore, with a full range of brands and a wide range of products, Xi'an is the first of its kind and can be regarded as the "Western Market of the Tang Dynasty" + People's Livelihood + Kaiyuan" comprehensive version.
In addition, the gap is next to the coach, and there is a customer service center between the two. This is also a brand strategy adopted by the mall based on accurate analysis of consumer groups and consumer behavior, because many white-collar workers who buy fast-moving consumer goods are also light-weight. Loyal fan of luxury.
Because it covers a wide range of people, it has increased customer demand for this business. Therefore, since the opening of Xidi Port, the three membership card processing lines emanating from the circular office area of the customer service center have been almost continuous. Because the number of people gathering continues to be large, security personnel are on standby outside the area all day long to divert people and maintain order.
The underground garage is almost full
During the long holiday, a series of promotional activities are held in Saigao Plaza. In addition, April 30 is the first day of the May Day holiday, and the number of people going out to shop has greatly increased. Most of the surrounding passenger flow is attracted by Xidi Port, and is imported into this place. Within the urban complex project. Between 3 pm and 5 pm, which is not the peak traffic period in the mall, the underground garage is almost full.
The flow of people from the subway entrance enters Xidi Port
Most people coming out of the subway will enter the Xidi Port shopping mall to hang out, and almost 90% of the individuals or groups coming out of Xidi Port carry shopping bags. There is no doubt that , Saigao Plaza won the first battle.
Unlike other projects, Saigao Plaza did not publicize the project initially. Instead, it waited for the opening of the City Harbor Shopping Center, the completion of the main body of its hotel hardware facilities, and the completion of part of the office building facade construction. When all entities were in prototype, promotion began . With the concept of "not pre-paying for the future, but only realizing the reality", Saigao Plaza offers a new model of urban complex project to the citizens of Xi'an, which is truly a sincere work.
It can be seen from the lively opening of Xidi Port that the physical presentation of this project has indeed a high market acceptance and is conducive to many types of commercial transactions. It has successfully launched the first shot of Saigao Plaza in Xi'an. Although the initial battle was successful, Saigao Plaza is not just a high-quality and diverse department store shopping place for Xi'an, nor is it a complex building complex, but a place that integrates work, residence, investment, leisure and entertainment. A new diversified and multi-functional urban complex will create a new landmark in the north of the city and even in Xi'an's business district.
Saigao Plaza has moved the world here, and the whole of Xi'an has become lively.
So, we’ll see!
