The sixth marketing secret is to break the balance of the other party
If you want the other party to become your consumer, then let the other party realize the seriousness of the problem he faces. Why is he not aware of the seriousness of the problem? Because they all live in their own world. To make the customer realize that the problem is important, we need to break his balance and help him seize the opportunity. For example, if you secretly buy an LV bag for your wife, then this will break her current consumption balance, and then she will buy and bag. Pack matching clothes, shoes, and cosmetics, and the balance will be broken.
In fact, every customer does not want to leave his business. Every customer wants a business that can monopolize his life in a certain aspect for the rest of his life. I am not a clothing seller. I need a clothing store at any time to match my clothes and take over my life, because I am afraid that other businesses will not be suitable for me.
When the customer pays, he loses his balance, and you do not help him regain his balance. The moment the customer pays, the customer is in extreme pain, and the salesperson is extremely happy. At this time, it is often easy to ignore the customer's feelings, and the customer will easily leave in the following days. Because they are not satisfied inside.
How to make customers stay after paying:
First, give customers an experience of making their dreams come true. Second, create unexpected surprises. Third, trigger his feelings of guilt and pride.
Summary, marketing The essence is to try every means to make the customers who pay you feel guilty about you for the rest of their lives. Whenever they think about spending money with your competitors, they will feel embarrassed, feel sorry for you, feel betrayed by you, not betray you, and recommend new customers. of customers to you.
Yamamura Xionghua Marketing
The seventh secret is the guarantee
Customers will constantly appear in their minds at the moment of purchase. There must be obstacles, no risks, and no worries. You must provide a strong guarantee and make a guarantee for customers. He likes to buy if he makes a promise. For example, he likes to make a three-day return guarantee. He doesn't like the promise of returning at any time.
When you can't guarantee 100%, you have to find a way to reduce the psychological risk of the other party.
How to do it:
First, make a clear commitment to the goods. Guarantee what the other party wants most.
Second, promise what the other party is most worried about. First, make a list of risks and focus on finding the core risks.
Third, promise a little more than your competitors.
Fourth, you canât. Commit to risks you cannot bear
Fifth, find out the things that complain the most and make a commitment, which is the most powerful
Mountain Village Bear Talk Marketing
The eighth secret, gifts
It is common for people to be greedy for cheap, and gifts are the most powerful thing. Good secret recipe
Principles of gifts: First, they must be related to the main product
Second, the gifts should be low-cost and high-value, coupons, CDs
Third, the gifts should be able to create value and mark the value
Fourth, it is best to have two gifts To three, one customer doesnât like it. Customers donât like the gifts, so they donât buy the main product.
Fifth, products that cannot be sold cannot be used as gifts.
Sixth, use the best products sold by competitors as gifts. Competitors It will go bankrupt
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