has been selling curly hair for natural gas meters for eight years. I never thought he could become popular before. He used live broadcasts to take people from all over the world to "visit Chongqing" and popularize local tourism products. He was called "Chongqing Liu Qingyun" by customers and gained a lot of fans. As Double 12 approaches, their store has launched several new Chongqing in-depth travel products.
is also in Chongqing. Due to the upgrading of the industrial chain, Chongqing natives Liu Ling and Liu Chun are selling furniture online and have achieved some success, with sales of more than 15 million yuan a year. After Double 12, they will expand production and reach more consumers across the country.
In recent years, there have been more and more small and medium-sized merchants and online store entrepreneurs like them. Taking the Taobao platform as an example, data shows that from 2012 to now, about 10% of Taobao’s top sellers each year are new merchants who just opened stores in the previous year. Among them, more than 20,000 sellers in newly opened stores in 2018 reached one million Above the scale of transactions, small and medium-sized businesses are booming.
In Chongqing, the growth rate of small and medium-sized businesses in Chongqing exceeded 150% in 2019. How do these small and medium-sized businesses in Chongqing do it? Recently, the reporter chatted with several online store owners to restore their business experience.
Keywords : Seeing opportunities with the help of new technologies
resigned and took people from other places around the city.
Curly Hair, whose real name is Zhang Hao, is a native of Chongqing. In his early years, he worked in sales at a natural gas meter factory. "I traveled all over the country on business. Every time I went to a new place, I liked to go shopping and experience the life of the locals." Curly Mao said that because he loves traveling, he has opportunities related to the tourism industry. Put in front of him, he agreed without thinking.
Curly Hair (right) is live streaming
In May last year, a friend invited him to join the entrepreneurial team to jointly create a local free travel product in Chongqing. At that time, Chongqing had not long become popular on the Internet, and they thought it would be a good idea to take this opportunity to develop and sell local travel products. Chance.
Curly quit his stable job, drove his car, and joined the team as G.O (giving organizer). G.O means "friendly organizer" or "gracious host". It is a receptionist who serves tourists and can integrate with tourists during tourism activities.
"It means taking people who come to Chongqing around the city, not only to famous attractions, but also to places frequented by Chongqing locals to experience the real Chongqing life." Curly Mao told Upstream News· Chongqing Business Daily reporter , he can usually take 3 to 4 tourists in one car. Generally, no one has any specific ideas. Where to go and what to eat all depends on his "wisdom".
Tourists can rest assured to leave the journey to Curly, and he has done a good job, almost all of them have good reviews.
’s live broadcast of “Visiting Chongqing” sparked a boom in sales of local tourism products
After a period of time, live broadcasts became popular, and Curly Hair started doing live broadcasts again. Through the live broadcast lens, he takes the audience for a stroll in the city where he grew up. He said, "I was nervous at first and didn't know what to say."
Thanks to knowing every corner of Chongqing, Curly Mao is familiar with the stories of every corner of Chongqing, and gradually formed his own style. He likes to live broadcast in places that are meaningful to Chongqing and popular with local citizens, such as Laojun Cave. He also likes to speak Chongqing dialect from time to time during the live broadcast, allowing the audience in front of the camera to experience the authentic Chongqing in all aspects.
Because of his resemblance to Liu Qingyun in appearance, Curly Hair has gained a lot of fans, and he is also affectionately called "Chongqing Liu Qingyun" by his fans.
Through the live broadcast lens, more people have experienced Chongqing with their eyes, and more people have come to experience it in person. Curly Mao’s live broadcast led to the sale of local tourism products in Chongqing stores. Today, in their online store, the sales of tourism products in Chongqing can reach more than 1 million yuan a year.
Curly Mao told reporters that being able to introduce your hometown to others and make money is an ideal life. This year's Double 11, their store has launched two new in-depth travel products, and Curly is planning to find a time to promote the new products live.
Keywords: Transforming the industrial chain
Small workshops embrace the Internet and find sales
There is a furniture factory called "Mu Duoduo" on Chongqing's Gele Mountain. The owners are a couple. Judging from the factory configuration and furniture product styles, this store is no different. But it has something special: it is only sold online, and the sales are pretty good, with more than 15 million yuan a year.Why is
only sold online? On the 11th, bosses Liu Ling and Liu Chun told reporters from Upstream News and Chongqing Business Daily about their business experience.
founders Liu Ling (left) and Liu Chun
"My father-in-law opened a small workshop in , Jiulongpo District, , and hired a few workers to help. He mainly made beds, tables and other furniture for sale in surrounding furniture stores. The business was successful. 20 or 30 years." Liu Ling said that in 2009, her father-in-law was ill and hospitalized. She and her husband resigned and returned home, taking over the carpentry workshop and making some reforms, such as increasing profits and producing and selling their own goods.
But in actual operation, they took many detours. In the past few months, whether it was setting up street stalls on the roadside or entering traditional physical stores, it had withdrawn at a loss. The only Changan van was stolen when money was at its worst. "We couldn't open up sales and couldn't see any hope, so we almost cried." Liu Ling's husband Liu Chun said.
At the most difficult time, Liu Ling suddenly proposed "opening an online store". There was no traditional storefront, only factories and Taobao stores.
Liu Chun said that his wife graduated from Chongqing University and opened an online store while in school, and was one of the first users of Taobao. "I really can't find a way, so I might as well give it a try."
In 2009, the couple opened an online store to sell furniture. "Sales, photography, online store operations, etc., all have to be delivered in person. The first order's gross profit was 150 yuan." Liu Ling said that after that, they also sold products from other factories on a consignment basis, with monthly sales reaching 30,000 yuan.
upgraded the factory industry chain and sold 15 million yuan a year
"At first, there were few people opening online stores, and there was no need to advertise at all. As soon as new products were introduced, more and more people came into the store." Liu Ling still remembers when he first opened the online store. The ease of the store. But as more and more entrepreneurs open online stores, and offline traditional furniture brands and home furnishing stores come online, Liu Ling and Liu Chun discovered that online store business is no longer simple.
Muduoduo Furniture shoots product pictures and videos in the studio for use in the online store
Liu Chun carefully studied the consumer portraits on Taobao platform: those born in the 1980s pay attention to environmental protection, quality and personalization.
"So we closed down the small workshop and came up with the idea of opening a standardized factory. At first, we cooperated with others to set up the factory, and then we took over the operation ourselves." Liu Chun said that in November 2013, he took over the furniture factory on Gele Mountain with full authority. production, and his wife Liu Ling is responsible for online store operations, sales, etc. "We are working together as a couple."
In addition, they also use platform digital tools to reconstruct the traditional production chain.
Today, factory production is completely different. Liu Ling told a reporter from Upstream News·Chongqing Business Daily that they traditionally produce the furniture they sell, and they go to online stores to wait for consumers to come. "Now it is a C2M model (direct-to-customer manufacturing). Through the platform, we receive individualized demand orders from consumers, and then design, purchase, produce, and ship according to the needs."
This model short-circuit inventory, logistics, and general sales , distribution and other intermediate links that can be short-circuited, cutting off all unnecessary costs including inventory.
"allows consumers to sell at affordable prices, and at the same time allows us to directly face user needs." Liu Ling said that their sales this year are more than 15 million yuan. Next year, they will expand production and build new factories to reach more consumers across the country.
Taobao data shows that in 2019, the growth rate of small and medium-sized businesses in Chongqing exceeded 150%. The five fastest growing categories are women's clothing, idle, corporate services, mother and baby , and home furnishing.
Keywords: Deeply cultivate
Deeply cultivate one type of product, Chongqing Braised Meat "Fragrance Outside the Wall"
Chongqing native Xie Xiaoyong is the founder of "Xiao Qi Chen Lu". After more than 4 years of development, his Taobao store has more than 500,000 fans. It is the best-selling online braised food brand in Chongqing.
Faced with competition from big brands such as Zhou Hei Ya and Juewei, how can an online store that lacks brand endorsement stand out? Xie Xiaoyong’s secret is: stick to a type of specialty products and continue to develop them.
Xie Xiaoyong told a reporter from Upstream News·Chongqing Business Daily that the brand has only been online since its inception, and orders from other places accounted for 90% of sales, with the vast majority of buyers coming from Jiangsu, Zhejiang and Shanghai.
How do they conquer out-of-town diners? Xie Xiaoyong and his team relied on the platform’s consumption data to provide feedback and work hard on products.
For example, in order to cater to consumers from other places who cannot eat spicy food, the products are divided into 'mildly spicy', 'medium spicy' and 'devil spicy'. For another example, their marinating process is complicated. To make tripe, they need to soak it in secret seasoning for 8 hours, marinate it three times, and the slice width does not exceed 4 mm. "The slicing standard is to maintain chewiness."
In addition, each of their products is freshly made and sold, and shipped by air in a timely manner without adding any preservatives. Each user is also given two tangerine peel candies during packaging to reduce the spiciness.
■ Sound
With originality and quality, small and medium-sized businesses can take root better in niche areas
Gao Rui, an associate researcher at the China Enterprise Confederation, pointed out that small and medium-sized enterprises lack funds, technology, platforms and channels, and the only thing they have is vitality. With the support of the Internet platform, small and medium-sized enterprises can almost receive empowerment covering the entire life cycle of the enterprise. "The industry that is very marketable but has a sense of life is exactly an opportunity for small and medium-sized enterprises. In the more segmented and more specialized market, small and medium-sized enterprises can enter and rely on the technology provided by Taobao and other platforms to update services and products, and take root. "
Zhang Hua, an associate researcher at the Chinese Academy of Social Sciences, said that people's yearning for a better life or pursuit of high standards is the future development trend. For small and medium-sized businesses, they need to be original and of high quality. "Adhering to such a path may be difficult and stressful at first, but if you make good use of the platform, your future business can be expected.
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Small and medium-sized businesses are booming, and these five areas have the fastest growth
Volume Chongqing merchants such as Mao, Liu Ling, Liu Chun, and Xie Xiaoyong are just a microcosm of the vigorous development of small and medium-sized merchants online.
Taking the Taobao platform as an example, data shows that the turnover of new merchants who have opened stores on Taobao for less than 3 years has increased in the past year. Nearly 500 billion, equivalent to the GDP of Croatia. From 2012 to 2019, an average of 10% of Taobao’s top merchants were new merchants that had just opened stores in the previous year. From 2016 to 2018, this proportion further increased. to 15%; 100,000 stores with annual sales of over one million have emerged on Taobao every three years.
In 2019, the growth rate of small and medium-sized businesses in Chongqing exceeded 150%, and the five fastest growing categories were women's clothing, idle, and enterprise. Services, mother and baby, home furnishing.
Upstream News · Chongqing Business Daily reporter Wei Yue
