consumer coupons are becoming one of the powerful policy tools to promote consumption in various places. Today alone, Ningbo, Chengdu, Taiyuan and other places have launched another round of consumer coupon promotions.
Consumption is the final demand, a key link and an important engine for smooth domestic circulation, has a lasting driving force for the economy, and is related to ensuring and improving people's livelihood. Since the outbreak of the COVID-19 epidemic, various regions have launched consumer coupons many times in order to promote consumption, hoping to ignite consumers' enthusiasm for consumption through "real money".
According to incomplete statistics, in the first four months of this year, 20 provinces and cities including Sichuan, Shaanxi, and Tianjin have issued consumer vouchers totaling more than 3 billion yuan.
Promote consumption
Consumer coupons are issued in various places
On May 14, Taiyuan ushered in the 16th round of the "Jin Qing Consumption·Enjoy Life" consumer coupons. This round issued 54,669 consumer coupons worth 981,724 yuan;
Tonight at 7:30! 67 million yuan! Ningbo is issuing consumer coupons again. The Ningbo Municipal Commerce Bureau revealed that the second phase of issuance of consumer coupons for the "2022 Happy Red May·You Spend and I Help" consumer coupons has been launched, with approximately 67 million yuan in coupon issuance funds and nearly 1.5 million coupons issued;
html at 12:30 on May 13 The Guizhou Provincial Department of Culture and Tourism once again issued colorful Guizhou cultural tourism consumption coupons in 2022, with a total of 5.5 million yuan issued;"Chengdu 520" consumption coupons are coming! On May 13, the Chengdu Municipal Commerce Bureau reported that it would issue approximately 600 million yuan in consumer vouchers in two batches;
As of May 10, the Sanya Municipal Government had issued approximately 470,000 consumer vouchers, amounting to 30.118 million yuan, of which, Citizen tourists received 441,300 coupons worth 27.547 million yuan;
Beijing, from April to September this year, will issue more than 300 million yuan of Beijing green energy-saving consumption coupons to consumers in Beijing;
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The reason why consumer coupons are so popular is It has a certain "multiplier effect". Data shows that every 1 yuan of consumer coupons can generate a direct consumption multiplier of 2 to 3 times. According to information from the Ministry of Commerce, the multiplier effect of consumer vouchers in some areas reached 11 times in 2020; during this year’s May Day holiday, consumer vouchers issued in some places boosted consumption by more than 20 times.
Many parties are making efforts to promote consumption
Strong operational supporting policies are to be released
Not only local governments, but also various central government departments are also making efforts to promote consumption.
"A few days ago, the General Office of the State Council issued the "Opinions on Further Releasing Consumption Potential and Promoting the Sustained Recovery of Consumption" (hereinafter referred to as the "Opinions"), which not only focuses on promoting recovery currently, but also looks at tapping potential in the long term, launching 20 key measures in five major areas, and systematically Comprehensively promote the high-quality development of consumption," said Guo Chunli, director and researcher of the Economic Research Institute of the China Institute of Macroeconomics. The document strives to combine the old and the new, both to promote implementation and to propose "new strategies."
For example, in response to the problems of breakpoints and blockages in the storage and transportation of basic living materials during epidemic emergencies, the "Opinions" proposed to plan and build suburban Okura bases; to adapt to the demand for high-quality consumption, it proposed to plan and build a number of cities with Chinese characteristics Duty-free shops within the city; in response to administrative restrictions on car consumption, it is proposed that no new car purchase restrictions be imposed in various regions. Regions that have already implemented purchase restrictions will gradually increase the number of incremental car indicators and relax qualification restrictions on car buyers.
agency believes that the current consumer market environment and policy environment are positive and optimistic. In the future, as the negative impact of the new crown epidemic may gradually decrease, consumption opportunities may increase, and consumer sentiment may further rise. Therefore, it is expected that holiday retail sales in 2022 will be Market growth will show signs of stabilization and improvement.
Wang Wei, director of the Market Economics Research Institute of the Development Research Center of the State Council, believes that it is necessary to closely track the operation of the consumer market, focus on the urgent, difficult and anxious issues of market entities and consumers, and introduce operational supporting measures as soon as possible. Consolidate the responsibilities of departments and local entities, strengthen fiscal, taxation, financial, land and housing and other security measures, fully mobilize and effectively stimulate the enthusiasm of all aspects of work, promote the implementation of relevant policies and measures as soon as possible through multiple channels, methods, dimensions and aspects, and stabilize Consumption confidence and expectations will further release consumption potential, promote the continued recovery of consumption, and provide strong support for stabilizing the macroeconomic market and building a new development pattern.
Consumption of automobiles and home appliances is the focus.
Reporters noticed that the "Opinions" proposed a series of policies and measures to promote consumption, especially clear arrangements for promoting large-scale consumption of automobiles, home appliances, etc., and some places are also following up. In this regard, experts say it is conducive to stabilizing and expanding new car consumption. In response, A-share automobile-related sectors have continued to be active recently, and the WIND automobile index has continued to rise.
"The Opinions are conducive to stabilizing and expanding new car consumption. The automobile industry is an important pillar industry of the national economy, and automobiles are the backbone of the consumer market. Annual retail sales account for about 10% of the total retail sales. Including fuel, repair and maintenance, etc., the other The comprehensive driving effect exceeds one-fifth of the social zero. Stabilizing automobile consumption will help promote the continued recovery of consumption and promote stable and healthy economic development," said Dong Chao, director of the Institute of Circulation and Consumption of the Ministry of Commerce Research Institute.
In fact, automobiles are an important starting point for boosting consumption. Many provinces and cities across the country, including Guangdong Province, Jiangxi Province, Yunnan Province, Hainan Province, Zhejiang Province, Shandong Province, Chongqing City, and Shenyang City, have issued regulations related to automobile consumption promotion. policy. For example, Jiangxi Province uses a lottery method to reward and subsidize individual consumers who purchase new cars between May 1 and July 31.
Looking further, cars are the largest consumer product, and new energy vehicles are the main engine of current car consumption growth. The "Opinions" clearly stated that we should support the accelerated development of new energy vehicles, encourage qualified areas to carry out new energy vehicles in rural areas, and promote the construction of supporting facilities such as charging piles (stations).
reporters noticed that the Industry Department of the National Development and Reform Commission organized a symposium on new energy vehicle market conditions at the end of April to conduct discussions and exchanges around the production and sales of new energy vehicles and consumer purchasing needs. This means that in the context of releasing consumption potential and promoting the continued recovery of consumption, there may be further detailed measures.
Source: China Economic Network
