Recently, Xiangban Cultural Tourism Group, a pioneer in investment and operation of rural cultural tourism in China, and LINE FRIENDS, an international creative studio, have reached an exclusive strategic cooperation in the field of rural construction in China, which will promote the deep integration of international IP and Chinese rural areas and achieve mutual empowerment. Leaping Development.
Yelin Garden Camp, a new leading brand of stylish camping lifestyle under Xiangban Cultural Tourism Group, will create the first international cartoon IP cute camping village in Taicang, Jiangsu, based on the globally popular LINE FRIENDS cartoon image and new story lines. , and introduced industry leading brands represented by Mugaodi, Joyoung, etc. to jointly settle in the commercial district, open up all online and offline consumption scenarios, and create a themed, immersive, young, and international pastoral residence and vacation complex. Bring creative leisure experience to Generation Z hipsters and young families.
It is reported that this project is based on the original rural revitalization project in Shaxi Town, Taicang, and has made product innovation and integration on its basis. It has started construction in September 2021 and is currently under intensive construction. It is planned to be opened to the outside world in the second half of this year.
The Shaxi Xiangtang Camping Village is under intensive construction
Cross-border integration stimulates rural vitality
As a promoter of rural revitalization organizations, Countryside Partners deeply realizes that the scattered and vast villages need more high-quality resources to make the rural revitalization louder. Come bigger. It has always been committed to promoting rural development through brand clusters and improving the quality of rural services with diversified forces. In recent years, cooperation projects from other sectors have blossomed everywhere.
This time, based on Xiangtang’s resource endowment and local history and culture, starting from the project itself, Yelin Garden, an internet celebrity camping and cultural tourism brand owned by Xiangban, brings a stylish camping lifestyle to Xiangtang and creates a unique Themed diverse vacation scenes. And by introducing the international IP brand LINE FRIENDS, we reconstruct the connotation of the cultural story of the camping village and maximize the comprehensive efficiency.
LINE FRIENDS originated from the cartoon stickers BROWN & FRIENDS created for "LINE", a mobile chat app used by more than 200 million users around the world. The cute and unique cartoon character designs of the LINE FRIENDS family, represented by Brown Bear, Coni Rabbit, Sally, Chuco, etc., are popular all over the world and are deeply loved by young people.
LINE FRIENDS has won the favor of Millennials and those born after 1995 around the world.
This cooperation with Xiangban Cultural Tourism Group, a leading brand in the rural construction industry, to create a camping village is an important step for LINE FRIENDS to continue to deepen the localization strategy in the Chinese market. Different from the previous strategic layout, LINE FRIENDS has joined Shaxi Xiangtang Camping Village this time, deeply integrating with regional culture. With a new story line and creative design, the creative team has added all the classic characters such as Brown Bear, Coni Rabbit, and Sally to the camping village, innovating the localized story line image, and strives to bring refreshing offline content to the Chinese fans. experience.
According to the person in charge of the LINE FRIENDS project: "The Yelin LINE FRIENDS camping village we cooperated with this time is the first step for the brand to embark on offline vacation projects. In the future, we will cooperate in depth with the country partners to combine different styles and cultural characteristics to create a more A more diversified offline experience with local characteristics.
LINE FRIENDS designed a new IP image for Shaxi Xiangtang Camping Village.
It is reported that this will be the first LINE FRIENDS theme resort in Asia, including parent-child B&B and diversified trendy consumption. Cultural district, as well as the LINE FRIENDS themed rope net park designed by the top domestic rope net team.
"Tourism products such as accommodation, catering, and entertainment that rely solely on fixed offline spaces are difficult to stimulate sustainable user participation. The innovative integration of cultural industries will further raise the ceiling of China's new cultural tourism consumption and empower rural revitalization." Cao Xiaoyan, CEO of Yelin Garden of Xiangban Cultural Tourism Group, said.
Integration of three industries to empower rural revitalization
After the completion of the project, the camping village will strengthen the cultural and tourism potential of the top international IP theme park in Jiangsu Province, significantly increase the integration of the Yangtze River Delta and the number of high-net-worth tourists nationwide, and drive the growth of the local tourism economy , will serve as a core engine to continuously empower surrounding areas, and join hands with more people towards common prosperity; at the same time, cultural creativity will be used to stimulate the efficiency of industrial agglomeration, help the development of outstanding local enterprises, create 1+12 IP value, and shape Taicang Shaxi Cultural Creativity Industry star-making new business card.
It is reported that the camping village release ceremony will be held in the first half of this year, and the project details will be fully announced at that time, so stay tuned!
