Hey, girls
did you sleep well today, Saturday?? Are you having fun with ?
Have you noticed a magical phenomenon? There are more and more co-branded brands and peripheral products. Some seemingly unrelated brands come together, but they are unexpectedly beautiful and surprising. For example, the early co-branding between Louis Vuitton and Supreme, Kaws and Motoyama Sorayama, the in-depth cooperation between artists and brands, and how many gods co-branded to break the dimensional cooperation, brought many surprises and innovations.
Today, the editor will focus on a major co-branded brand - UNIQLO. In the past year, there have been more than 0 co-branded products. The line friends' co-branded products alone have been released for 3 seasons! This year’s Double Eleven line friends are also online~.
KAWS & UNIQLO UT
is the most popular model in the circle, and it must be KAWS.
I can still think of the KAWS co-branded T-shirt
that was sold for thousands of dollars last year and once dominated the editor's circle of friends.
* Promotional animation at the time
This joint brand used KAWS’s favorite sculpture design as the inspiration for UNIQLO UT, and launched 22 items in one go. With its affordable price and ingenious design, it has won many loyal fans.
KAWS is a foreign artist-level brand co-branded with other brands. A particularly important feature is that it is "expensive".
For example, in 2018 KAWS’s dolls in collaboration with Dior were officially priced at 0,000 yuan (it is said to have been sold to 160,000 yuan), and the co-branded T-shirts were 4,200 yuan...
Another example is the sneakers that Air Jordan Already sold from The price is 2400 and the price is more than 16,000. A set of dolls co-branded with Bape has been sold for more than 20,000. Even the skateboard shoes collaborated with Vans have been sold for nearly 10,000. 2.
KAWS After I entered the orthodox art world, the market price of my art works has exceeded 30,000 US dollars.
At Sotheby's in Hong Kong on April 1 this year, KAWS's work "THEKAWSALBUM" started at HK$5 million, and html sold for HK$1.1 billion, setting a new auction record for his works.
"THEKAWSALBUM"
It can be said that the value of KAWS's works is constantly increasing.
On this basis, Uniqlo
BILLIE EILIESH& Murakami TakashiUNIQLO UT
This is a set of co-branded items that I personally like the most. UNIQLO has tens of millions of co-branded items. Why do I get this one alone?
As NIGO, creative director of the UNIQLO UT series, said: UT’s business sells not T-shirts, but culture, the attitude and positive energy behind it.
BILLIE EILISH, who was selected this time, is one of the post-00s generation with the most attitude in the world. She is also very popular with streetwear enthusiasts. Her personal brand new products were all sold out in 16 hours after they were launched online.
Instagram @billieeilish
Many friends who don’t know her well may think that she is just a rapper who can be cool and pretend to be cool, but in fact, she won multiple international awards at the age of 20, including 5 Grammys in 2020 Grand prize, won 2 American Music Awards, 3 MTV Video Music Awards, set 2 Guinness World Records...
And this is just the honor achieved by Billie who is less than 20 years old . We must not underestimate respect
in the future. Is her life smooth sailing? She has also experienced troughs and despair, but she will never admit defeat. looks like ordinary people struggling in life.
She suffers from Tourette (a condition that occurs mostly in adolescence and is characterized by multiple convulsions, involuntary vocalizations, speech and behavioral difficulties).
was so sick that she couldn't go to school, and the harder she tried to overcome the tics, the worse each attack got.
Although life is difficult, she still accepts everything . Life is not easy, and the more beautiful she is,
During the epidemic, she encouraged everyone to wear masks and was even featured in Chinese news, making her well known to everyone.
insists on being a vegetarian because she likes animals; she makes her fans happy by pretending to be ugly on Instagram... She has more such cute stories.
In addition to the participation of Billi, this collaboration is also more fashionable and popular because of the participation of Takashi Murakami.
You may not be familiar with Takashi Murakami, but you must have seen this floral tweed, and the printing pattern of LV was also made by him~
He was born in the 1960s and is called "the greatest artist of the Heisei era"
html was selected by Time magazine as one of the 100 most influential people in the world in 108. It is worth mentioning that is the only visual artist who has also held an exhibition at the Palace of Versailles..
The cooperation between Takashi Murakami and LV lasted for 13 years. The childlike Japanese trend culture has legitimately entered the fashion center of the West. At that time, it also triggered a craze called "Takashi Murakami Phenomenon" ~
With him The joint design of this time is of course full of fashionable and fun .
It is said that one of his paintings can sell for 100 million yen, and you can get the same style for 99 yuan. Isn’t it delicious?
*Due to space constraints, only some styles are shown
Daniel Arsham & Pokémon & UNIQLO UT
This is a dimensional collaboration, many netizens Qiang Hu: Ye Qingjie, Pokémon , fight, my young Pokémon!
*Design draft
This collaboration with Pokémon is the result of emerging artist Daniel Arsham combining his personal style to turn Pokémon into a personal work of art, which is very different from previous Pokémon and has a more artistic flavor.
Moreover, this wave of collaborations is truly affordable, with only costing 59 yuan .
Doraemon celebrated its 50th birthday in 2020, and UT launched a joint name to pay tribute to the first issue of Doraemon, which is very unique.
and above. Some of the co-branded models are still available on Uniqlo’s official website. Friends who like them may wish to check them out.
There is also a joint model with the top "Marvel". UNIQLO specially invited American artist Jason Polan to collaborate. Jason used his own unique style to hand-draw the super hero in his own eyes.
Even the big IP "Demon Slayer" cannot "escape", and the co-branded models are also very brilliant~
*Due to space reasons, only some styles are shown
In fact, UNIQLO has many more co-branded products, which can be loved by consumers. and following, I believe it is inseparable from UNIQLO's precise market analysis capabilities and unique cultural concepts.
