If we can say a successful example of extending the image beyond the ontology, then LINE FRIENDS must be one of the best. He uses his three-headed cartoon image to show off his cuteness and makes money by selling peripheral products in various tricks. Online flagship stores on Tm

If we can say a successful example of extending the image beyond the ontology, then LINE FRIENDS must be one of the best. He uses his three-headed cartoon image to show off his cuteness and makes money by selling peripheral products in various tricks. Online flagship stores on Tmall and JD.com have been selling well, and offline stores are also actively opening. In early 2015, LINE FRIENDS used pop-up stores to gain popularity and enthusiasm in Chengdu. After a year and a half, the official store, the second LINE FRIENDS CAFE STORE in mainland China, started its trial operation today at Chengdu Sino-Ocean Taikoo Li .

This LINE FRIENDS CAFE STORE is located in the "Dongli" of Taikoo Li, close to the two restaurants Red Mailbox and New Elements. It is originally an area with relatively concentrated leisure functions. When you walk to the door of the store, you can see the huge Brown statue. Keni, Moon and the new character Qiu Ke also appear at the door of the store. They are so cute that you can't help but take pictures.

From the outside, the whole store exudes an American style of relaxation and comfort. The store sign on the side, the small gilded logo on the glass door, and the small box next to the Brown statue are all different from the LINE FRIENDS CAFE STORE in Shanghai. .

However, after walking in, I found that it is still the same industrial style. The staggered pipe design on the ceiling, cement floor, and turnover box-like display racks all counteract the cuteness brought by LINE FRIENDS's own image. Of course, the protagonists who can be seen everywhere are the focus of everyone's camera.

This LINE FRIENDS CAFE STORE store is not too large and is divided into two parts: the dining area and the surrounding sales area. The surrounding sales area is quite compact. In addition to the stationery and umbrellas that were previously available in the pop-up store, there are also some new categories, such as computer inner bags , new style dolls, and even the previous cooperation with VANS and the launch of Limited edition shoes that have been sold out are also on sale. The surrounding area is also divided into children's area and adult area.

With the name of CAFE, the catering part is of course the highlight. In fact, most of the area of ​​this store is also reserved for eating, drinking and resting. Carefully prepared LINE FRIENDS-themed meals are provided here. It goes without saying that the tableware is made into the image of LINE FRIENDS. The food itself has also become a concentrated display of the LINE FRIENDS image. Mochi and macarons, which are round in nature, have become LINE FRIENDS images. You can eat chocolate-flavored browns or take a bite of sally that looks sour and sweet. Even burgers, and hot dogs are decorated with the image of Brown, just to make you buy them.

The beverage section has hot drinks and cold drinks, and the price is usually more than 30 yuan. Basic coffee types are provided here, as well as iced soda drinks that are perfect for summer. Because it is in the trial opening stage, the store sells very few varieties, only a few basic coffees, teas and sodas. It also only supports cash payment for the time being. Cards, Alipay and WeChat payment cannot be used.

The caller after ordering is also an image of Brown. The drinks are made very quickly, and the plate liners and paper towels are also printed with the LINE FRIENDS image - every detail is taken care of, which may be one of the reasons why LINE FRIENDS can attract so much money.

Looking at how crowded this store is today, you can probably tell how popular LINE FRIENDS is. No wonder some people jokingly call it a "money-grabbing group." Fortunately, LINE FRIENDS CAFE STORE is no longer a "pop-up" place, and it will become a new holy place that many people must "check in" when they come to Sino-Ocean Taikoo Li Chengdu.