long-leg photos, underwear shows, pool parties... the "Broker Oscars" canvassing season is here again!
The annual " New Fortune Best Analyst " selection has begun again. Although there are still more than two months until the November awards, Detective Jun feels that the analysts around him are already in a commotion. ...
There is no way, who calls the New Wealth selection the Oscars of the securities industry? After being rated as
, his salary doubled and his fame soared. Which analyst wouldn't want to be elected to the new wealth, win Bai Fumei, and reach the pinnacle of life? It is sad that
is not on the New Fortune list. After all, there are only three types of analysts in the world: is the first in New Fortune, New Fortune is on the list and New Fortune is not on the list - the last one is too shameless.
New Wealth is really a hurdle that all analysts must face.
In order to pass the test and be on the list, the analysts who usually do surveys, write research reports, and run road shows are eager to open the floodgates. They use various means to canvass votes. The rich will pay, and the less talented will be outstanding. If it doesn't work, just write jokes and be cute. Whether can win in the end sometimes depends not on your strength, but on whether you are ruthless enough.
No, the photos of a bunch of young ladies from Tianfeng Securities have flooded Detective Jun’s circle of friends. It seems that this year’s “Capital Market Oscars” have begun.
In addition to the pretty girls and sisters, some more "tacit" research activities have also begun.
A wave of attentive netizens discovered that in a certain 7-day "research" plan of Huachuang Securities , in addition to the round trip, there are mainly the following five work arrangements in the 5 days: 1. Visiting scenic spots; 2. Visiting game companies; 3. Free shopping; 4. Entertainment experience.
Netizens’ imaginations are wide open. Is this rhythm going to take the client’s father to inspect the organizational structure and social impact of the Japanese game industry?
Most of the audience must have smiled knowingly. After all, it is not uncommon for the New Fortune ticket promotion season to bring customer research + travel + wait for the uncle.
However, Huachuang Securities responded: The picture circulated on the Internet was one of the plans provided by a certain supplier in the early stage, but Huachuang did not adopt its plan; during the Japan trip, it arranged for Sega, Genco, Nikkatsu, Sony Visits and research from many animation companies such as , Nintendo, and Media Workshop.
Don’t blame netizens for their imagination, after all, there is more than one such routine~~ Industrial Securities social service team has previously invited customers to visit scenic spots, experience rafting and give lectures by masters in order to canvass votes.
It’s all about tickets. Who knows the hardships of the ticket promotion season full of routines?
In fact, the annual new wealth selection is a battle between "money and humanity". Detective Jun will review the routines from previous years for everyone.
Routines 1: Use color to lure them, lure them with benefits, "you know" is popular
Routine Index :
Effectiveness Index: Indescribable
Vanity Fair always has some routines that are always useful, just like the bad vulgar bridge of idol dramas Duan is the same, everyone knows it well, it is stale but stubborn, it is nothing more than money, money and sex.
Money and sex are the only ways to win in Vanity Fair. making phone calls, sending text messages, and running road shows may not be as good as putting a card in a book.
"Beauty Guide" is the most common one. Yicai wrote an article saying that the research director of a fund company received the visiting director of a securities research institute and his delegation at the company. As a result, the employees witnessed the director being raped by seven senior officials. The director shouted "I can't stand it" when the beautiful women "surrounded" them. One of them had won a ranking in a modeling competition.
At that time, a certain brokerage firm explicitly stated in its sales promotion that should be "good-looking and open-minded" . There was also a male chief analyst who asked his beautiful assistant to sleep with the fund manager.
There is also a well-known gossip account that once exposed the following shocking gossip.
Everbright Securities once invited major public fund managers to hold an underwear and swimsuit show to compete for appearance, with great success.
In the years when CICC was still running for election, it also spent a lot of money. During the 2011 Mid-Autumn Festival, a luxury yacht reception was held on the Huangpu River, which received a good response.Detective Jun saw the report saying that CICC’s event cost more than 200,000 yuan.
In addition to the beauty offensive, money "candy" is also indispensable. Send cards, travel, and mobile phones. These valuable gifts will not hurt you.
More thoughtful analysts will also give away a copy of their own book with a gift card in it... For that important vote, analysts have also resorted to new ways of "voting for votes".
Routine 2: live broadcast, show off your appearance, and play in everything 6
Routine index:
Effectiveness index:
In addition to research reports, the most common new wealth is group photos, individual photos, and style photos that have flooded the screen.
has this simple industrial style.
Honey juice killing Matt style
Of course there are also many normal style paintings, such as this one:
The overbearing young lady and the cute and stupid boy, I ate this micro-movie Amway.
Founder Communication’s Meipai Tujun Liao Lei , wearing Hanfu, can you not vote?
LeTV’s “Durian Finance” invited Li Yuebo, Meng Jie and Wu Lei from the Industrial Securities Research Institute.
Sister Li Yuebo’s appearance alone is enough to support the entire show
And this kind of thing, if you don’t vote, the analyst will cry for you, Blue Slim Shiitake Mushroom ...
Routine 3: Write a research report, show off your talent
During the voting season, many analysts’ WeChat nicknames were followed by words such as “New Wealth Please vote for XX Securities XX Industry No. 1”. As for the effect, let’s try to create a sense of presence first!
However, the main job of analysts is still research reports. For the sake of new wealth, a large number of talented research reports also blinded the detective's titanium alloy dog eyes.
Xu Biao, chief strategist of Huatai Securities, wrote an article titled "A handful of bitter tears filled with complaints", which successfully aroused empathy and was promoted to an internet celebrity analyst.
An article written by the wife of a non-ferrous analyst at a certain brokerage in East China "After two years of marriage, I became the "mistress" of a sell-side analyst! 》, going viral in the circle of friends.
It seems that whether you are in the entrepreneurial circle or the analyst circle, having a wife who can write articles is a plus~~
What should I do if I can’t arouse empathy from readers and I don’t have a wife who can write articles?
China Merchants Securities came up with a strange move last year and launched a divine research report "Comprehensive Interpretation of Shanghai's Primary School to Junior High School and Primary School to Junior High School"! The content covers Shanghai's various admission policies, school zoning, registration procedures, etc. from kindergarten to primary school and primary school to junior high school. It also has a good response among many mothers.
Detective Jun found some Mimeng-style research reports to share with everyone~~ is really a group of jokers who have been delayed by finance. To make new media, it is simply a rhythm of hundreds of thousands per minute.
Changjiang Securities "How much does love hurt, can you be ecstatic"
Minsheng Securities "Monk, which woman are you entangled with again?" ——Tang Monk's 911"
Haitong Securities 's "There is a cold calling your mother who thinks you are cold"
Bocom International's "Outlook for the second half of the year, if you are not beautiful, you will die if you are beautiful"
Guojin Securities' "The Quotation of Sluggishness" , spreading from "Nifty 50" to "Nifty 150""
Changjiang Securities' "The Great Hero Takes Over the Country"
Although the detectives did not read these research reports one by one, they kneeled down to the title first.
serves as a watershed for analysts. Although new wealth promotion methods appear every year, whether these methods are effective or not depends on the opinion of different people. There is a fund manager who bluntly said that I don’t even need to push the ones that usually make me money, I just invest in him.
Detective Jun feels that this is true. If the stocks you promote are not profitable, it is really unlikely that you will get a new wealth analyst just because you gave away a few shopping cards. If gift-giving has an impact, it is only possible among well-matched analysts.
Whether you regard analysts as "gold fingers" or "fortune tellers," in the end, the toughest ones are the most capable.
Of course, Detective Jun feels that no matter how good the New Fortune selection is, it cannot explain everything. I still suggest that everyone calm down. Even if they are never rated, it is not bad to write jokes on Weibo like Li Daxiao teacher and become a generation of Internet celebrities. ah.
Well, by the way, Detective forgot to mention that in 2012 and 2015, CICC and CITIC withdrew from the New Wealth Selection respectively. It seems that each has its own choice.
So you are saying that New Wealth forces analysts to have an orgasm once a year, are they willing?
Financial Street Detective
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