E-sports, restaurants, hotels, vocational skills training, teahouses, pot noodle restaurants, movie theaters... On the evening of September 19, Zhenjiang began to issue more than 80 million yuan in cultural tourism consumption coupons, covering leisure and entertainment, tourism shopping, catering There are nearly 80 product projects in six categories: food, education and training, tourism and health, and tourism accommodation.
"The event is specially chosen during the Mid-Autumn Festival holiday to fully release the consumption enthusiasm of citizens and tourists, boost holiday cultural and tourism consumption, and warm up for the National Day holiday." Tong Shaoshi, director of the Market Management Department of Zhenjiang Municipal Culture, Broadcasting and Tourism Bureau, introduced that citizens You can make a reservation through the "Yiyou Zhenjiang" WeChat public account and collect physical coupons at offline sites. In this round of coupon distribution, 12 offline physical coupon collection points have been set up at Zhenjiang Museum, Xijindu Scenic Area, Jinshan Scenic Area, etc. Citizens can redeem physical coupons with their electronic reservation vouchers.
Ms. Ou, a citizen, scanned the QR code to apply for coupons on the spot. She said that each coupon is labeled with how to use it, which is clear at a glance. “If we vigorously promote it through this activity, it will be very effective in promoting economic development. "
"Since the beginning of this year, in the face of repeated COVID-19 epidemics and severe and complex economic situations, the cultural tourism industry has faced huge challenges." Zhou Wenjuan, director of the Zhenjiang Culture, Tourism Bureau, revealed that while issuing coupons for cultural tourism consumption, Zhenjiang also The "Zhenjiang Night is Beautiful" night economy brand campaign was launched, and eight major sub-brands were launched based on the jurisdiction area to create a new night consumption model in Zhenjiang. "Through the creation of the night economy brand, Zhenjiang's nights will be further 'brightened' and let The popularity of the business district has gathered.”
(Source: Jiangsu Radio and Television Zhenjiang Central Station/Correspondent Liu Fang/Huang Zhiqi Photography/Wang Cheng Editor/Yu Siqiong)
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