Since the end of 2018, "Huangtian Lychee" in Huangtian Community, Hangcheng Street, Bao'an District has passed the national geographical indication review of agricultural products organized by the Ministry of Agriculture and Rural Affairs.

On June 22, the first Huangtian Lychee Cultural Festival was successfully held. The wonderful activities attracted more than 4,000 community residents to participate. Since the end of 2018, "Huangtian Lychee" in Huangtian Community, Hangcheng Street, Bao'an District, has passed the national agricultural product geographical indications review organized by the Ministry of Agriculture and Rural Affairs, becoming the first agricultural product geographical indication in Shenzhen City registered with the Ministry of Agriculture and Rural Affairs.

Landmark agricultural products e-commerce platform and Huangtian Lychee Network launched

After the completion of the reconstruction of the Tin Hau Ancient Temple in Huangtian, and when the Huangtian lychees are ripe, the Huangtian Community of Hangcheng Street hopes to use this cultural festival to welcome guests from all over the world, taste the lychee feast, and spread the word about the country The Mazu Culture of the "Thirteenth Five-Year Plan" outline takes the "Maritime Silk Road" spirit of "freedom, civilization, tolerance, harmony, justice, and win-win cooperation" as its theme, and uses Mazu culture to promote people's support in the "Belt and Road" initiative. The positive role of communication.

It is reported that this event is hosted by Huangtian Lychee Development Association of Hangcheng Street, Baoan District, Huangtian Tianhou Ancient Temple Association (preparatory group) of Hangcheng Street, Baoan District, Shenzhen Huangtian Co-operative Company, Shenzhen Landmark Agricultural Products E-commerce Co., Ltd., Shenzhen Organized by Hengtai Education and Culture Consulting Co., Ltd.

This cultural festival series of activities is divided into eight parts, namely the China Green Food Association Agricultural Products Geographical Indication Expert Committee Working Seminar, Huangtian Mazu Patrol Cultural Activities, Mazu Cultural Exchange Seminar, the Opening Ceremony of the First Huangtian Lychee Cultural Festival, The launch ceremony of the landmark agricultural products e-commerce platform and Huangtian Lychee Network, the Huangtian Lychee Charity Auction and Bidding Meeting, the Poon Choi Dinner for 1,000 people, and the opening ceremony of the "Huangtian Lychee Walk" by famous photographers.

In the morning of the same day, the Huangtian Mazu patrol cultural activity was officially launched at the Huangtian Tin Hau Ancient Temple, and the Tin Hau worship ceremony was held. The atmosphere at the scene was warm. Under the attention of the community, a patrol team composed of 11 square teams, including the Lion Dance Team, the Hengmei Team, the Dragon Flag Team, and the District Community Characteristics Team, set off from the ancient temple and paraded along the main road of Huangtian Community During the week, the old traditional customs of the local characteristic project "Eighteen Pans in Huangtian" more than 70 years ago were effectively demonstrated. It is reported that after exchanges and discussions, the invited representatives of Meizhou Mazu Temple , Hong Kong, Macao and Taiwan Mazu culture believed that Mazu culture will play a positive role in promoting people-to-people exchanges in the "Belt and Road" initiative. In the future, Huangtian community should combine Huangtian lychee with Mazu culture to jointly create a cultural brand unique to Huangtian.

Subsequently, the opening ceremony of the first Huangtian Lychee Cultural Festival was held by the Huangtian Fengshui Pond. Ministry of Agriculture and Rural Affairs, China Agricultural Products Wholesale Market Association, China Green Food Development Center, China Green Food Association, Guangdong Provincial Department of Agriculture and Rural Affairs , Shenzhen Municipal Market Supervision Bureau, Guangdong Provincial Agricultural Products Quality and Safety Center, Chief Agricultural Products Testing and Demonstration of the Ministry of Agriculture and Rural Affairs Experts, relevant leaders from the Vegetable and Fruit Quality Supervision, Inspection and Testing Center of the Ministry of Agriculture, the Chinese Academy of Agricultural Sciences, the Citrus Institute of the Chinese Academy of Agricultural Sciences, the Vegetable Research Institute of the Chinese Academy of Agricultural Sciences, and Hangcheng Street, residents of the jurisdiction, and people from surrounding communities attended this event. activities. At the

ceremony, people learned about the history of Huangtian lychees by watching the Huangtian lychee promotional video. Subsequently, the event officially started, and the landmark agricultural products e-commerce platform and Huangtian Lychee Network were launched at the same time. This platform is the only online sales channel for Huangtian lychees. The relevant person in charge of the community said that they hope to achieve strong alliances through this online platform and build Huangtian lychees into a shining business card of Huangtian, so that more people can taste the delicious food. Huangtian lychee.

Fresh lychees were auctioned for charity

At the charity auction, Huangtian Lychee Development Association offered the 2020 picking rights of 6 Huangtian lychee trees within its management and 6 boxes of fresh Huangtian Guiwei lychees as auction items, which aroused the excitement of the audience. Bid enthusiastically. The atmosphere at the auction was lively. The first auction was for fresh lychees picked this year. The base price was 500 yuan, and the price was increased by 100 yuan each time. As bidder No. 7 bought a box of lychees at the highest price of 1,000 yuan, the atmosphere gradually became more intense. .As the auction progressed, the most intense bidding for lychee picking rights in 2020 appeared. After continuous price increases, finally after more than ten rounds of bidding, No. 2, No. 18, No. 20, No. 8, and No. 5 were selected. The prices were 13,500 yuan, 18,000 yuan, 25,500 yuan, 28,500 yuan, and 31,500 yuan, and the 2020 picking rights for Huangtian lychee trees No. 00008, 00666, 00066, 00088, and 00888 were auctioned. The proceeds from the auction will be donated to the Tin Hau Ancient Temple in Huangtian and designated for charity such as the elderly and education to spread public welfare and love. At the same time,

also launched the "Huangtian Lychee Tour" photography gathering activity, inviting famous photographers from all over the country to participate in the "Huangtian Lychee Tour". From June 23 to June 27, the Huangtian community collects photography works from photography enthusiasts. The subject matter requirements of the entries are related to "Huangtian Lychee", "Huangtian Mazu Culture" and "Huangtian Lychee Cultural Festival". Finally, the outstanding photos will be selected and made into a book, and a photography exhibition will be held. I hope to take this opportunity to let more people know and love Huangtian Lychee.

In addition to the strong cultural atmosphere, the event site is also full of authentic nostalgia. Taking advantage of the Huangtian Lychee Cultural Festival, Huangtian Joint Stock Cooperative Company opened 400 tables in the community. All residents of the community, as well as original villagers who immigrated to Hong Kong, Macao, Taiwan and overseas, shared the Poon Choi feast with about 4,000 people. Dance, Cantonese opera, cross talk and other cultural and artistic performances were performed in turn, which was brilliant. There was laughter and laughter during the banquet, and people gathered together to express their nostalgia for the neighborhood and enjoy the joyful time together.

Interview and writing: Baoantong reporter Cai Yuqing

correspondent Gan Mingyan and Huang Guanfa