The cherry blossom season is here, has always loved to toss Starbucks can't help but act like a monster again! During the cherry blossom season, they will launch cherry blossom limited drinks and various pink cups.
Just last month, this coffee player opened a coffee shop at the Hana Biyori Greenhouse in Yomiuri Land, Tokyo. This is also the first coffee shop in Japan to open in a greenhouse garden.
is so good at playing! The scenery is different day and night.
The world's first Starbucks with more than 300 kinds of plants
Drinking coffee in a sea of flowers sounds great.
This is designed by ParkERs, a well-known Japanese florist and coffee design team. In the 1500 square meter greenhouse ceiling, more than 300 kinds of vines and flowers are hung, including begonias , petunia, geraniums, bellflowers etc.
The most amazing thing is that because the plants in the greenhouse never wither and wither, these flowers and plants become permanent and vital decorations in the cafe.
In the morning, the sunlight shines into the greenhouse through the glass, and both people and plants have the energy to wake up from laziness.
In Japan, Starbucks’ signboard is also made of fresh plants for the first time to match the tone of the entire greenhouse.
If you sit on the terrace, you can admire rows of outdoor flower fields, and to the west you can also admire the magnificent Bodhisattva statues, 17th-century pagodas and other important Japanese cultural heritages.
A beautiful outdoor garden with pink cherry blossoms, shot with the original lens of an Apple phone, all with the effect of a pink filter! (Am I hacking my iPhone? No! I’m not!)
The pretty girl will definitely be unable to resist taking a selfie ~
The cute little otter is waiting for you to feed
In addition to the garden, also created a mini aquarium.
Under the Starbucks sign, there is an 8-meter-long water tank filled with colorful corals and sea fish from Okinawa. There are more than 1,200 kinds of fish in total, which are not found in other Starbucks stores!
You can also see super cute otters here, which are also the "treasure of the garden". is very suitable for customers with children. You can play with and feed them for 300 yen (20 yuan).
In addition, there is a parent-child space for adults and children, where they can make moss glass vases, mini fish tanks, and learn flower arrangement together.
Speaking of which, do you remember this is a cafe? is so good at causing trouble!
A new attempt at VR flower viewing + digital
Don’t think that Starbucks is satisfied with just 2,000+ real flowers. They have also integrated the latest digital technology to create a high-tech VR flower viewing. brings more benefits to customers’ flower viewing journey. new experience.
is equipped with 20 projection devices + 18 three-dimensional sound systems, using advanced 11K resolution projection technology to present a lifelike three-dimensional light show.
Your ears are listening to surround stereo music, and your eyes are admiring the 360-degree room full of flowers and plants. It is said that can also analyze the emotions of each customer and switch the projection screen.
I think this Starbucks will become a new tourist check-in point.
Only Starbucks can surpass Starbucks
Although Starbucks is essentially a coffee shop, it can fully integrate with the local environment every time to make creative cross-border and marketing gameplay.
has refreshed the public’s understanding of coffee retail time and time again, breaking traditional scene barriers.
For example, The Starbucks "container store" in Hualien, Taiwan, , was designed by Japanese architectural designer Kengo Kuma. Taking 29 interspersed containers as the main body, the pattern is inspired by the local Amis culture.
There are panoramic floor-to-ceiling glass designs at both ends of the container, allowing customers to enjoy the mountains, rivers and sea views of Hualien Huilan Bay while sitting in the store.
It is also the first store in Hualien equipped with a "drive-thru lane", which allows drivers to buy coffee without leaving the car.
Starbucks’ “Third Space” gameplay, provides customers with a more personalized space experience.
For example, last year the world's largest Starbucks store was newly opened in Chicago, covering an area of about 3,200 square meters and about five stories high.
The giant metal "rocket launcher" in the atrium can extend various tubes to transport coffee beans.
built the world's smallest Starbucks store in Zurich, and transformed a train car into a store.
Consumers can buy Starbucks in one of the trains operated by Swiss Federal Railways .
It is this kind of "not doing business properly" that many people will choose Starbucks as a must-have even when they travel around the world:)
