I have to say that the beauty industry really likes to make things happen. In addition to releasing some limited editions one after another, it also likes various cross-border collaborations! From celebrities to artists to designer brands, now even trendy brands are included! Next, let’s take a look at what big tricks these beauty brands have launched!
\ Byredo×Off-White/First of all, the big event that I have to mention is that Byredo and Off-White jointly release a perfume. This is completely unexpected! Personally, I have always felt that BYREDO is an aloof brand that takes a niche route, and I feel that the most likely co-branders are some artists or furniture brands.
For example, last year Ben Gorham, the founder and creative director of Byredo, announced that he would co-brand with IKEA to launch a cooperation series. It is said that this series will be officially released in 2019, and it is claimed that the price is not as "civilian" as IKEA has always been in the past, with a bottle of perfume priced at nearly 150 US dollars.
What’s more coincidental is that Virgil Abloh, the founder of Off-White, also announced that he would join forces with IKEA to launch a series of creative home kimono accessories .
Now, Byredo is about to launch a joint clothing perfume with Off-White. Why do you feel that there is a strong "ambiguous" relationship between these three brands?
Well, no matter what the relationship between them is, Zoya just wants to take a look at the appearance of Byredo and Off-White's collaboration this time!
The fragrance they launched this time is named "Elevator Music", which is similar to a kind of relaxing background music. From the appearance point of view, this perfume combines Byredo's most classic minimalist glass bottle with Off-White style silver and white diagonal stripes, adding a touch of fashionable trend to the frigidity.
Of course, in addition to the appearance, everyone must also want to know what kind of fragrance will the two collide? Just like its name, its fragrance is a light and sweet violet , fresh bamboo and musky woody scent mixed with some floral notes. It will smell very low-key and comfortable.
In addition to perfume, this series also launches other fragrance products, such as hand cream and hair fragrance. Of course, there are also trendy people’s favorite clothing items!
For example, black and white bags, bucket bags, T-shirts and denim jackets, etc. And on the Off-White clock, the word OFF has been replaced with UP. In addition to Off-White, the strap of the handbag also says Byredo, which can be said to be first-rate in recognition.
\ MAC !
This time M·A·C has jointly launched a series of beauty products with NICOPANDA, a streetwear brand founded by Nicola Formichetti.
Nicola Formichetti may be known to everyone. He has been known as a stylist for a long time. The most commonly heard title is Lady Gaga's stylist. His design is mainly based on hip-hop street style and black and white main colors. The iconic element is the cute little panda.
Of course, this cute panda is indispensable for M·A·C’s joint collaboration with it! This series of products is quite complete, from eye shadow to blush to lipstick to brushes. In addition to the iconic red panda head, the outer packaging is in clean black and white tones.
First, let’s take a look at the lipsticks and lip glosses that everyone is most interested in. This joint series has launched a total of 5 colors of lipsticks and 4 colors of pearlescent lip gloss.At the same time, the colors of these 9 lip makeup products are also very bold, including purple , dark blue, bright pink, etc. In addition to the colors, the lipsticks and lip glosses both have huge panda heads on the caps, which is simply cute. Extreme~
Let’s take a look at the cute blush palette. The outer packaging is a white three-dimensional panda head. When opened, it reveals a pink panda face; the eye shadow palette has three groups of colors: cold purple, dark warm colors and pink; There are also highlighter brushes and eyeshadow brushes of various sizes. All the products in the series have the face of a panda "pressed" on the packaging. How can I make a group of girly girls resist buying it?
\ Benefique×Lisa Larson/BENEFIQUE I don’t know if everyone knows that it is not a big hit in China, but it is also a mid-to-high-end brand under the famous Shiseido. It doesn't have many skin care products, but its makeup products are really useful and are very popular among girls in Japan.
The outer packaging of its products is generally white, with three-dimensional carvings on it, which is very fresh and girly. But after this cooperation with Lisa Larson, a lovely new image will appear~
Let’s talk about Lisa Larson, she is a Swedish female ceramicist. She has had a very cute dream since she was a child, which is to make "the cutest animals in the world", so every animal she creates is healing. Lisa Larson is also very popular in Japan. Everyone must have seen that cute striped cat Mikey.
This time Benefique×Lisa Larson’s joint series launched three animal image foundation boxes including Mikey; they are pink, powder blue and yellow.
can be said to be a change from Benefique's past fresh princess style, but to use the two words "cute" with a wider audience. I wonder if it attracts you?
\ shu uemura×Yazbukey/In addition to M·A·C, shu uemura is also one of the beauty brands that likes to engage in cross-border cooperation. One of the crossovers that impressed Zoya the most was the collaboration with Yazbukey, a popular jewelry designer in Paris, because Yazbukey’s jewelry is my personal favorite.
Never expected that following their collaboration in 2015, shu uemura and Yazbukey would work together again to integrate Yazbukey’s unique and avant-garde design into shu uemura’s colorless lipstick and launch the artist’s limited series mattitude collectio.
It is worth mentioning that although this matte lipstick has a matte texture, it does not feel drying on the lips at all. It is smooth and easy to apply, moisturizing without showing lip lines, and the color is long-lasting and vivid. It can save a lot of time for touch-up makeup ~ The entire series of
has 4 limited edition packages, representing 4 colors: sexy red, cute nude, playful pink, and avant-garde berry. It also expresses 4 attitudes. There are 4 color numbers in each color series, for a total of 16 color numbers. Moreover, 9 of the colors are limited-edition colors. Not only that, 4 colors are not only limited-edition colors, but the packaging is also different from other lipsticks in this series.
At the same time, in this cooperation, shu uemura's first metal lip liner was also born, giving lip makeup a completely new look! Just add a touch of cool four-color metallic lip liner to your matte soft mist lip makeup to show off your lip makeup attitude like never before!
What’s even cuter is that shu uemura also invited the super popular and super cute Naomi Watanabe as the brand ambassador to perform a new interpretation of the shu uemura×Yazbukey joint colorless lipstick. I would like to ask you if you want to buy it?
Finally, Zoya wants to say, I can’t help but not buy this wave of collaborations. What about you?
Editor | Zoya Pictures | Internet
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