Uniqlo, a clothing brand from Japan, has engaged in various joint collaborations in recent years, and has therefore become a trendy brand. Uniqlo's latest season spokesperson Ayase Haruka vaguely remembers the sensational KAWS joint UT in 2019, not 299, not 199, just 99!

Uniqlo , this clothing brand from Japan, has engaged in various joint collaborations in recent years, and has therefore become a trendy brand.

Uniqlo’s latest season spokesperson Haruka Ayase

I vaguely remember the sensational KAWS joint UT in 2019, not 299, not 199, only 99! Even grocery shopping aunts have joined the rush to buy~

In addition to cooperation with artists such as KAWS, Takashi Murakami, UT has also cooperated with Marvel, Snoopy, Disney, and Junior JUMP. It can be said that it is a comprehensive way to make money, and it is difficult to let it go People are not moved.

2020 UTx Murakami joint collaboration

Recently, Uniqlo has once again reached the top of the topic in the fashion circle because it launched the fourth issue of the brand magazine "LifeWear".

As a magazine distributed globally and available for free from stores, "LifeWear" has received a lot of attention since its inception in 2019. In a certain fish app called , the price of the first issue of the magazine was even raised to 120 yuan!

As an aesthetic publication that integrates design, art, and urban life, "LifeWear" publishes two volumes every year. In addition to introducing the latest developments of UNIQLO, it also explores the stories behind ready-made clothes and attitudes towards urban life, integrating " clothing suitable for The concept of "life " is conveyed to consumers.

The fourth issue of "LifeWear" is also full of sincerity, with the theme of "Find Your Healthy" (Find Your Health), discussing healthy life under the current background of the new crown epidemic, and also invited the writer Haruki Murakami and architecture Interview with Tadao Ando. The cover of

uses the work of the famous Japanese illustrator Mizumaru Anzai. Mr. Anzai was also a former friend of Haruki Murakami, but unfortunately passed away in 2014. During his lifetime, he drew cover illustrations for many of Murakami's novels, and had frequent private contacts with him.

Anzai Mizumaru's illustrations for Murakami Haruki's novel

In UNIQLO's interview with Murakami Haruki, the editor asked 26 questions, and Murakami answered them one by one for readers with his usual sense of humor. For example, when asked "What is the most unhealthy thing you have ever done?", his answer was surprising - playing mahjong all night long (unexpectedly, Haruki Murakami is a mahjong fan)!

"I want to play mahjong all night long again before I'm buried." It turns out that Haruki Murakami, who likes listening to jazz and is keen on long-distance running, has such a down-to-earth side.

In addition, the content of this issue of the magazine also includes: a visit to the children's library built by Tadao Ando in Osaka, the story behind the Louvre, spoilers of Jil Sander's recent +J series, travel guide to Hamburg, Germany, etc. The content is valuable. Lose other big-name fashion publications.

Although "LifeWear" is a free magazine for the public, no matter in terms of topic selection, editorial power or layout, it is truly superior and unambiguous. The man behind it is Takahiro Kinoshita, the former editor-in-chief of "POPEYE" magazine who is regarded as the "City Boy Bible".

The last issue of the magazine that Takahiro Kinoshita was responsible for in "POPEYE"

The theme was "First Meeting, Tokyo."

In May 2018, UNIQLO paid a lot of money to hire Takahiro Kinoshita as the senior executive director and creative director, and was recruited under his command. , and "POPEYE"'s ace stylist Akio Hasegawa and photographer Aoshi Shirakawa.

A year later, Uniqlo's first physical brand magazine "LifeWear", led by Kinoshita, was officially launched, aiming to " help people around the world explore the details of clothing and the concepts behind its production ".

The theme of the first issue of "LifeWear" is "Aesthetics from Life"

Kinoshita Takahiro undoubtedly handed over a satisfactory answer. The magazine interviewed tennis master Federer and artist Lisa Larson in the first issue. In addition, the content also includes a special topic on Milan design and a travel guide to Ho Chi Minh City.

Whether it is the topic selection or the binding and layout, it seems to have returned to the golden age of "POPEYE", which is eye-catching.

The second issue of "Livable Cities" further enriches the readability of the magazine. Starting from Tokyo, it introduced people living in Kyoto, New York, Copenhagen, Los Angeles, and Havana, and cooperated with the famous British magazine "MONOCLE" to launch a livable city guide.

The blockbuster interview in the third issue of "Tomorrow's Clothes" comes from music master Ryuichi Sakamoto.

“I hope that excellent clothing design can be sold as a classic for a long time. ”In the interview, the professor changed from usual and did not talk much about music. Instead, he shared his thoughts on environmental protection and his attitude towards clothing.

In addition, Uniqlo also brought a photography cooperation with well-known photographer Ryan McGinley.

UNIQLO Group Director Masaru Yanai once said: " In order to build UNIQLO into a truly global brand, editorial power is more important than ever. "

Takahiro Kinoshita spent 7 years to build "POPEYE" into a book "Bible", now he is creating a unique UNIQLO era through "LifeWear".

Whether it is from personal interviews, ready-to-wear catalogs, urban life, or new product previews, "LifeWear" strives for excellence and is worthy of being a highly anticipated brand magazine. Therefore, it is not difficult to understand why the release of each issue of "LifeWear" is as popular as the launch of a new joint brand ~

PS: At present, the fourth physical magazine of "LifeWear" has been put on the shelves in Japanese stores, and it may take some time to wait in China. Impatient friends can also go to

https://www.uniqlo.com/jp/ja/contents/lifewear-magazine/UNIQLO Japan’s official website to read the online version!

Reference for this article:

ユニクロLifeWear Magazine

https://www.uniqlo.com/jp/ja/contents/lifewear-magazine/ 7