Full-page logos and patterns have become popular elements in the fashion industry in recent years. Many celebrities and streetwear travelers have followed this trend. Following the previous full-page Gucci and Burberry, what is the next trend? The answer is the full FF logo! Recently, many celebrities at home and abroad can be seen wearing clothes with the FF logo all over them. It can be seen from the upper body to the shoes. This trend was brought about by Fendi, which started with fur! Want to know the interesting stories and history of the brand, and what items celebrities are competing to use? Today, the editor will help you sort out the key points of the brand and the origin of the classic FF logo. If you are interested, please continue reading!
FF does not equal Fendi Fendi!
Fendi logo change history
When it was first founded by the Fendi couple in 1925, there was no current FF logo. They used squirrels as the initial indicator of the brand. They started with fur at that time. At that time, the couple opened a small specialty store in their home. Producing some high-quality leather goods and handbags, they were loved by the local aristocrats and began to gain some popularity. In 1965, the second generation of Fendi: the five sisters sincerely invited Karl Lagerfeld to join the ranks of Fendi, and there was Lafayette Fendi is an important milestone in successfully moving to the forefront of boutique fashion.
Photo of Karl Lagerfeld and the five Fendi second-generation sisters
What does the classic FF logo mean? Galeries Lafayette had an impression that the furs of the 1960s were heavy, cumbersome and outdated, and had no aesthetic appeal. After joining Fendi, he vowed to transform the original furs. He was bold and committed to lighter, more fashionable and beautiful designs, so " The term "Fun Fur" appeared! Not only did it represent his play with old-era fur at that time, it also became the brand image of Fendi, and the original FF logo was born. In the eyes of Karl, the importance of logo to the brand is inseparable, so in an interview with the British BBC News Channel, he told this passage:
"It's much more difficult if you have a complicated name with no logo. The importance of logo into today's fashion is un! be! lievable!" - Karl Lagerfeld
refers to a brand with a complex name but no logo will be more difficult to operate. For today's fashion, the importance of logo is beyond people's imagination.
In 2018, Fendi brought back the classics and let domestic and foreign stars compete to wear them! After the
FF logo was founded in 1965, it shuttled through the fashion circle with various designs. After a long journey of 53 years, in 2018, it followed the full-page trend and made a high-profile return of the classic FF logo on new single products. People are reminiscing about Fendi's luxurious days in the past. It swept all major pages by a whirlwind and became a must-have fashion item for many domestic and foreign superstars. They worked hard to show off the FF logo on various social networking sites. Now the editor will introduce it. Let’s take a look at Fendi’s celebrity fashion show!
Bella Hadid
Bella Hadid, a supermodel owned by the American IMG Modeling Agency, recently wore a FF logo plush suit to participate in an event. At only 21 years old, she looks more mature and gorgeous in this outfit, which also sets off her usual cold and world-weary image. .
Gigi Hadid
On the contrary, Bella’s sister Gigi Hadid usually has an outgoing and sunny personal image, so she chose a flight jacket with a full version of the FF logo paired with tight pants, and a plain large bag with logo straps for the straps, showing her More casual, not too exaggerated but still fashionable.
Sita Abellan
Sita Abellan, a dark model who has appeared in Rihanna's MV, always makes people admire her for her dress in front of the screen. She does not follow the popular style and brings people a visual feast this time, from head to toe. There are bags that are all covered with the FF logo! Her combination of different colors and materials gives people a lot more visual layers. Every inch of skin on her body becomes the focus. Only Sita can perfectly interpret such an exaggerated Fendi suit!
baby stroller also needs to be full version of the FF logo!
Nowadays, strollers can also become one of the trendy items! This year, European and American fashion blogger Chiara Ferragni and wealthy socialite Kylie Jenner, who both became new mothers by chance, walked the strollers with FF logo on the street one after another. People can't help but think about whether the practicality of this stroller is as superior as its luxurious appearance, or is it just a sign of showing off wealth? Heavier?
Celebrities perform gorgeous dresses together
Not only the patterns, but also the clothes must be exactly the same! The two people who performed this autumn and winter Fendi flat-neck dress with a thin belt at almost the same time, wore the same clothes but had different atmospheres due to their personal characteristics. Jessica looked gentle and elegant, while Sun Yunyun looked sexy and powerful! Who do readers think this dress is more suitable for?
