Thousand Years West Street The fireworks are back, attracting more and more tourists. (Photo by Yin Siqi)
The opening scene of the 2020 China ( Hui'an ) Online Tourism Festival (Photo courtesy of Hui'an Culture and Tourism)
Taiwan Strait Network reported on June 1 that Quanzhou.com reported that Quanzhou's tourism industry, which was once "frozen" by the epidemic, is undergoing cultural reforms across the city. With the joint efforts of tourism departments and enterprises, we are gradually breaking through the "freezing point" and catching up with the "spring".
reporters learned that in the "Quanzhou City Catch-up Action Plan to Promote "Six Stabilities" and "Six Guarantees" issued last month, promoting the recovery and recovery of the tourism industry was included in 12 special actions to improve the quality and expansion of the tertiary industry. Driven by policy encouragement, the "Quanzhou People Visit Quanzhou", "Fujian People Visit Quanzhou" and "One Community, One Visit Point" improvement projects have been implemented in depth. Various localities have also actively planned and launched practical measures such as high-quality tourist routes and Internet celebrity check-in points to drive citizens Tourists go out of their homes and enjoy the good scenery and good times in Quanzhou.
The recovery of the city's tourism market has pressed the "accelerator button"
Tourism-related enterprises and travel agencies have received all-round support
In order to promote the "six stability" and "six guarantees", the Municipal Culture and Tourism Bureau carefully compared the "catch-up action" plan and actively implemented the "Quanzhou City Ten Measures to Support Tourism-Related Enterprises in Responding to the Epidemic", and jointly issued the "Notice on Encouraging Travel Agencies to Develop Ground Access Business" jointly with the Municipal Finance Bureau to provide comprehensive support to tourism-related enterprises and travel agencies. So far, 8 travel agencies have been awarded 239.38 Ten thousand yuan. In addition, since this year, it has actively sought 12.05 million yuan of funds from superiors for tourism brand promotion, tourism distribution center construction, etc., and allocated 5.16 million yuan of special funds for cultural tourism to cash in rewards for local travel agencies.
In response to Quanzhou’s actual event planning and promotion, the city’s cultural and tourism departments seized the opportunity of “5·18” International Museum Day and “5·19” China Tourism Day, planning and launching 27 series of cultural exhibitions, 12 theme activities, 10 A "Wonderful Tour of Cultural Museums in Quanzhou" route, and has launched Quanzhou Maritime Museum, Quanzhou Museum , China Fujian-Taiwan Marriage Museum, Qingyuan Mountain , Gucheng West Street, Shishi , Jinjiang , Nan'an , etc. Online travel live broadcast. Among them, Jinjiang's "Cultural and Tourism Bureau Takes You to Travel Jinjiang" live broadcast event attracted 127,000 online views; Dehua's "Shou Together·Dehua 666" first season "Cultural Tourism 666" marketing event was well received More than 4 million clicks and followers; Luojiang has planned 12 high-quality routes and placed "Enjoy Luojiang" tourism advertisements on 1,300 bus TV terminals in Quanzhou; Shishi held the "Lion Comes to Run·Enjoy Shishi" tourism online promotion Nan'an also carried out a series of cultural tourism activity weeks called "Maritime Silk Road, Nan'an Meets Beauty"; Yongchun carried out the "There is a Life Called Yongchun" publicity month activity, further stimulating the market's consumption potential.
While the cultural tourism market continues to heat up, cultural tourism projects under construction in various places are also in full swing. At present, the Licheng Longtoushan Cultural Tourism Street has completed the land transaction procedures and entered the planning and design stage. The Eight Immortals Crossing the Sea project located in Taiwan Commercial District is making gratifying progress. Among them, the Aquatic Center Hotel, Seagull Hotel, and Yacht Hotel have been capped. The aquarium, performance hall, cetacean hall, and science and technology museum are under construction. The water park is under landscaping and equipment installation. Luojiang District 's Xibei Cultural Tourism Leisure Ecological Farm has completed the construction of the village road, the design and investment promotion of children's and adult amusement facilities, and the renovation of fishing pond villas, etc. are basically completed. The much-watched Niushan Scenic Area Improvement Project in Dezhou has completed an investment of 578 million yuan and is expected to reopen to tourists in August...
The relevant person in charge of the Municipal Culture and Tourism Bureau said that during the May Day holiday, the city received a total of 1.0933 million tourists. person-times, achieving tourism revenue of 808 million yuan, opening the "big curtain" for the recovery of the tourism market.
County clever promotions, mountains and seas attract tourists
Ancient city culture diverts streets and alleys, fireworks return
In order to promote the recovery of tourism, during this year’s May Day holiday, Licheng West Street in the urban area held the 2020 "Moisturizing Things Silently" Exhibition - Shouyi Intangible Cultural Heritage , you can enjoy cultural and artistic exhibitions at your doorstep. The exhibition features a deconstructed display, which combines and displays semi-finished products, parts, production tools, etc. of some intangible cultural heritage works, and finally reconstructs them into exquisite intangible cultural heritage exhibits.“The audience can better understand the exquisite skills of intangible cultural heritage and the ingenuity behind each intangible cultural heritage work here,” the organizer said. Driven by the
exhibition, the cultural connotation of the ancient city has been enhanced, and it has attracted a lot of people. The fireworks of the thousand-year-old West Street have returned. People took a stroll with their families, stopped and walked with their cameras, and some tasted delicious food along the way. "We basically didn't open our doors in the past few months. After the orderly resumption of work from the end of April, business gradually recovered to 50%. During the May Day holiday, the turnover returned to about 70% of the past. The flow of people and consumption are gradually recovering. We I also see hope." Aunt Zhang, who runs a Shihua plaster shop on West Street, said that by holding some exhibitions and research activities, the popularity has been further boosted, hoping that it can gradually return to its previous level.
Source and 1916 Creative Industrial Park have also settled in many creative catering and cultural and creative enterprises in recent years. The park has implemented methods such as partial rent reduction and exemption, and event diversion to help these enterprises recover, and the flow of people has gradually recovered. "The park has added many places where you can check in and take photos, such as red-painted containers, lanterns at night, creative seats, etc., which are suitable for young and artistic people to take photos. After playing, you can also go to cafes and new-style restaurants to eat, which is perfect One day." Li Xiaoyun, a citizen born in the 1990s, said that Yuanhe 1916 has become a favorite place for people around him to live a slow life in the ancient city.
Dehua
.26 million people rushed to buy "66 yuan to travel around Dehua"
"66 yuan to travel around Dehua, such a cost-effective activity, you will make money if you grab it." On the morning of May 30, Ms. Zeng and her family, who live in the urban area, I went on a self-driving trip to Dehua with my friends. The destination was the Jiuxian Mountain scenic spot. It turns out that Dehua recently launched the "66 yuan to travel around Dehua" rush sale event. This year, you can use the coupons to visit many scenic spots such as Dehua Shiniu Mountain, Jiuxian Mountain, Yunlong Valley, etc., and enjoy many local restaurants. Ms. Zeng and her friends all participated in the snap-up activity on food, hotel accommodation and other discounts.
Wang Jinmu, secretary-general of the Dehua County Culture and Tourism Association, said that the “66 Yuan Tour in Dehua” event has attracted visitors including Shiniu Mountain Scenic Area, Jiuxian Mountain Scenic Area, Yunlong Valley Scenic Area, Shunmei Ceramics Cultural World, Daiyun Hotel, More than 30 cultural and tourism businesses, including China Pearl Hotel, responded positively and sold a total of 10,000 event coupons. "This event allows various scenic spots, catering, and entertainment companies to develop together. It not only provides a concentrated presentation of tourism products, but also allows tourists from all over the country to have an in-depth understanding of Dehua's rich tourism resources." Tong Baozhen, the person in charge of the Yunlong Valley Scenic Area, told reporters that the event On the first day of launch, citizens held tickets to visit the scenic spots. It is reported that this event covers all local A-level scenic spots in Dehua. Since its launch on May 18, the main page of the event has been viewed 4.7 million times, with nearly 260,000 people participating in rush purchases, of which 65% were in Quanzhou and 15% in Xiamen.
As early as March, Jiuxian Mountain Scenic Area launched the first "Free Tour to Jiuxian Mountain for Medical Staff" event in the province. "During the May Day holiday, the daily occupancy rate of our scenic hotels was close to 100%." According to Wang Shixian, executive deputy general manager of Jiuxianshan Tourism Development Co., Ltd., although the epidemic has brought some negative impacts to the tourism industry, it also has Opportunities, "In the coming period, peripheral travel will become people's first choice for travel. What we have to do is to seize this opportunity, do a good job in planning and marketing, and further enhance the popularity of the scenic spot through multiple combinations."
"This year is the year of Dehua's comprehensive tourism presentation. We take the opening of Shiniu Mountain Scenic Area as an opportunity, combined with the work of creating a national comprehensive tourism demonstration area, to create an upgraded version of comprehensive tourism." said Fang Zibang, head of the industry unit of Dehua County Culture and Tourism Bureau. , Dehua consciously organizes group marketing of cultural and tourism businesses, and helps the tourism industry recover by planning a series of "online" and "offline" activities. At the same time, it strictly controls the epidemic prevention in scenic spots, guides the diversion of tourists, and basically forms a tourist destination for tourists from outside the county. level scenic spots, and the pattern of county tourists visiting rural tourist attractions. During this year's May Day holiday alone, Dehua's key tourist attractions (attractions) received 13,771 tourists from outside the county, showing a good recovery momentum.
Hui’an
Online Tourism Festival attracted more than 200,000 fans
“You can get tickets to Chongwu Ancient City and afternoon tea at a star hotel for just 1 yuan. Today’s event is really worth it."On the morning of May 30, citizen Ms. Wu participated in the opening interactive event of the 2020 China (Hui'an) Online Tourism Festival "To benefit the people and play for the benefit" through the mobile phone online platform, and was lucky enough to grab tickets and meal credits. Voucher.
"There are many scenic spots in Hui'an, and I have long wanted to visit them. It just happened to be in time for the opening of the tourism festival, so I can try it online first. "Through the live broadcast platform, Mr. Yan, a "travel friend", followed the Internet celebrity anchor to check in the four major Internet celebrity attractions in Hui'an, and also participated in the interaction to get a lot of accommodation vouchers. This Hui'an Online Tourism Festival includes anchors taking you to visit, Free draws, county magistrate's live broadcast, "epidemic" yuan flash sale and other activities, as well as thousands of free gifts such as tickets to Hui'an Internet celebrity scenic spots, five-star hotel accommodation, star-rated buffets, light luxury afternoon tea, special souvenirs, etc. At the same time, the Tourism Festival also provides generous travel subsidies, and launched a preferential package of "scenic spots + hotels + souvenirs"; a through train "Fujian People Traveling to Hui'an" was launched, which only costs 99 yuan per person, and can depart from six cities Visit the famous attractions in Hui'an.
"Tourists' long-suppressed willingness to travel has been released again, and measures to benefit people in scenic spots have been unprecedentedly intensive. Hui'an's tourism market is experiencing a special recovery period. "Hui's daughter Zeng Meixia believes that the online tourism festival not only expands the influence of the tourism industry, but also provides real money subsidies to Hui'an's tourism industry.
According to statistics, the live broadcast audience of this tourism festival More than 200,000 people visited, promoting more than 100,000 people to benefit from through-train tourism, selling 20,000 sets of free travel packages, and achieving centralized procurement of 20 million yuan by travel agents. The entire online activity converted to offline traffic can reach hundreds of millions of yuan, driving The six elements of tourism have fully recovered. The reporter learned from the Hui'an Culture and Tourism Bureau that in order to promote the recovery of the tourism market, Hui'an County has issued a new round of "Implementation Opinions on Promoting the Reform and Development of the Tourism Industry" to provide financial support for the development of all-region tourism, focusing on the use of In terms of building tourism infrastructure, cultivating tourism business and promoting brand marketing, we encourage all people to invest in the tourism industry, guide tourism enterprises to recruit operators, improve the quality of product supply, and implement epidemic prevention and control subsidies to help the tourism market recover. In addition, Hui'an County also actively encourages the investment and operation of new tourism formats such as immersive cultural tourism experience venues, urban cultural tourism complex spaces, cultural tourism markets, night lighting landscaping, cultural tourism shopping street night markets, etc., to further enrich the supply of tourism products
. Enterprises practice diligently and innovate to break through
Cultural Tourism Group: 650,000 consumer coupons leverage up to 2.5 times
As a leading cultural and tourism enterprise, Quanzhou Cultural Tourism Group has taken the initiative for some time, made progress through changes, and scientifically resumed work The "restart button" for production and the "fast-forward button" for quality and quantity expansion usher in "Nirvana and rebirth"
"During the epidemic, the group's hotels, scenic spots, catering industry, travel agencies, cultural and creative parks, etc. were deeply affected. Gong Zhiyang, Secretary of the Party Committee and Chairman of Quanzhou Cultural Tourism Group, said that this is a good opportunity to "take a break and practice". During this period, the group's internal integration has been vigorously promoted, and the comprehensive operation capabilities of the entire cultural and tourism industry chain have emerged. The gold medal tour guide live broadcasted a tour of Qingyuan Mountain , "Meet Novices in the Alley" tour in Quanzhou and the alley Douyin live broadcast, the Quanzhou Grand Theater 520 celebrity concert cloud live broadcast, as well as online marketing activities such as Quanzhou Hotels and Quanzhou International Travel Service to expand online mall services, gathering a group of " "iron fan". Offline, by undertaking the organization and issuance of consumer coupons in the city, a total of 650,000 consumer coupons have been issued, with an average consumption leverage of about 2.5 times.
This year, Quanzhou Cultural Tourism Group will also invest 2.3 billion yuan to accelerate Promote the construction of 28 key projects such as Zhongshan Middle Road, the renovation of old streets and lanes in the ancient city, the food city, the Great Temple, Qingyuan Mountain Smart Tourism Phase II, Longtoushan Cultural Center, and the Maritime Silk Road Cultural Research Base, and plan the Dehua Red Flag Square and Anxi Tea Culture Experience, Quangang Fuchuan Cultural and Creative Park, Yongchun “Township Travel Notes” and other projects promote the integration and complementation of the city’s cultural tourism resources and tap the potential of new models such as cultural tourism + sports, medical care, real estate, and big data.
Travel Agency: "Internet +" drives consumption growth
Yesterday, a treasure hunt and agricultural assistance experience event initiated by Quanzhou Jianfa International Travel Agency was held as scheduled in Yingshan Village, Dehua County. 40 tourists from all over Quanzhou attended the meeting of the village party secretary Under the guidance of the guide, we will learn about the planting and processing process of Huaishan, a local agricultural specialty, and taste the Huaishan feast.
"This is another new attempt based on online sales after launching the all-region tourism and lifestyle shopping platform." Yang Wei, general manager of Quanzhou Jianfa International Travel Agency, told reporters that due to the impact of the epidemic, many rural agricultural products in Quanzhou Slow sales occur. In order to better play the role of a global tourism and lifestyle shopping platform, promote the recovery of the tourism market, and boost the sales of local agricultural products, Jianfa launched a special half-day tour product of 19.9 yuan to help farmers hunt for treasures, which received a positive response from tourists and local farmers.
Also moving online is Fujian Tianma International Travel Agency. As the planner and executive of the just-concluded 2020 China (Hui'an) Online Tourism Festival, Tianma has integrated Hui'an's local scenic spots, accommodation, catering, souvenirs and other tourism resources, from "one dollar flash sale" to "special discounts" ”, the activity was so powerful that it also attracted the attention of many tourists.
"Although it was an online event, it still brought more than 2,000 tourists from surrounding areas to Hui'an." Wang Hongyuan, deputy general manager of Tianma Travel Agency, said that this gave tourism companies great confidence. Next, we will focus more on product transformation and upgrading, interact more with scenic spots, accommodation, catering and other links, drive consumption and regain the market with more cost-effective product lines. (Reporters Chen Linsen, Guo Yaying, Yan Yating, Zhuang Dandan, Yin Siqi)
