Text/Ren Yingying At the beginning of the new year, summaries of major companies in the entertainment industry and plans for the new year have been put on the agenda. Recently, South Korea’s four major brokerage companies announced the activity plans of their groups in 2020. The

​Text/Ren Yingying

At the beginning of the new year, the summaries of major companies in the entertainment industry and the plans for the new year have been put on the agenda. Recently, South Korea’s four major brokerage companies announced the activity plans of their groups in 2020. The company has many questions for fans All major groups that are paying attention have made plans. In the Korean entertainment industry where competition pressure is increasing, major agencies have made very appropriate decisions for their own artists.

Newcomers are emerging in large numbers. What does the group rely on to get out of the circle?

In 2019, YG announced 13 members to form the TREASURE group through the company's internal audition "YG Treasure Box". Before the member list was announced, the program "YG Treasure Box" attracted a lot of attention. Just when fans thought everything was ready, they received news that the team had failed to debut. It was reported that the matter was related to a scandal involving the producer. But in the new year, YG Corporation has put TREASURE's debut on the agenda, but whether it can succeed in the Korean entertainment industry where there are so many newcomers is still unknown.

Among the new groups in 2019, JYP has achieved great results. As one of the giants of Korean entertainment, ITZY has attracted much attention since they debuted. The girl groups that can stand out through various selections must be excellent candidates. ITZY lives up to expectations. It is said that they are the dark horse girl group in 2019. It’s not an exaggeration. When they first debuted, they won all the Newcomer Awards. At the end of the year, they won the "Best Newcomer Group" award at major award ceremonies. ITZY's popularity is no coincidence. In the first year of their debut, they won the highly valuable Best Music Source. The award is the best proof of the girls’ strength.

If the rookie group wants to become popular, there is no doubt that they need to have super strength. But in addition, it also requires the efforts of the company. Take ITZY as an example. Each member of the group has its own characteristics. JYP has always focused on quality when it comes to girl groups and tailors their styles according to the members' own characteristics. In addition, the members' plasticity is also very high, which is also a strong guarantee for the group's popularity.

continues to expand its fields of activity, and Europe, the United States and Japan may become the most potential markets

In 2020, major brokerage companies will continue to expand the business territory of their portfolios. Under today's fierce competitive pressure, major groups are targeting overseas markets, and there are already portfolios Extraordinary results have been achieved. BTS is the best example. In 2019, BTS’s album sales were far ahead of its competitors. Now BTS has successfully entered the European and American markets. In the new year, in addition to continuing to promote BTS globally, Big Hit will also Pay attention to the development of its portfolio TXT.

TXT has regarded the United States as the group's second market since its debut. BTS's successful experience is at the forefront. Although TXT is difficult to surpass its predecessors, it also has high hopes. In addition to Big Hit, JYP will also work hard in overseas markets. It is reported that a considerable part of the profits of JYP's popular girl group TWICE comes from Japan. Therefore, its junior group ITZY also attaches great importance to the Japanese market, and even JYP uses this as a source of profit. The essential.

Compared with other companies, SM still values ​​the Korean local market. It is reported that SM will create a new Kpop platform in the new year. The decisions of major companies are different, but there is no doubt that each company will adopt the strategy that is most beneficial to the development of its groups and the company itself. Overseas markets cannot be ignored and have great development potential. Each major company will Paying attention to different regions may be a good thing for artists. To a certain extent, it can avoid problems such as style collisions and competition on the same stage, and it will also continuously improve the recognition of one's own artists.

Popular groups and newcomer groups are grabbing both hands

For fans, the issue of contract renewal after their favorite group is the issue that everyone is most concerned about. It is reported that JYP has finalized the contract renewal of its popular group GOT7, and YG has basically reached an agreement with BIGBANG on the contract renewal. As a popular group, contract renewal means that the artists will have more initiative, including income. Many companies are aware of this problem and vigorously develop new groups on the basis of retaining their old groups.

Among them, JYP made it clear that in 2020, its group Stary Kids will become the guarantee of the company's boy group's profitability. This means that JYP will also increase investment in all aspects of the group. The specific results will depend on the members. performance and JYP’s detailed planning. However, the development prospects of Stary Kids are very bright. Several members are very in line with the development trend of Korean groups today. The songs are impactful, showing a sense of youth and a spirit of passionate struggle. Moreover, several teenagers have personally participated in the creation, which is a promising future. New idol.

YG has not only finalized the contract renewal of BIGBANG, but also continues to work hard on the development of the girl group Blackpink. In recent years, Blackpink has become a very representative girl group. Every time they come back, they are extremely popular. Many of their members have also continued to expand their careers, and their personal achievements are also remarkable.

South Korea’s new groups are still attracting attention in 2020. The girl group led by ace Min Hee Jin, who just jumped to Big Hit in 2019, is also on the agenda. The popularity of f(x), Girls’ Generation, and EXO are all inseparable from Min Hee Jin. From this point of view, the new girl group launched by Min Hee Jin must also be very competitive.

Every year, Korean idol groups appear in droves, but there are only a handful of male and female groups that can truly break out of the industry. In addition to the strength and recognition of the team itself, the company is also very important. Only continuous exposure can keep the group popular. Exposure depends not only on singing and performing on stage, but also on variety shows.

The extremely high attention of "YG Treasure Box" is a good proof. Compared with the stage, the audience is also very concerned about the private status of artists. Variety shows are a double-edged sword for the development of artists. On the one hand, they can Interacting with fans can bring artists closer to their fans. However, if they are overexposed on variety shows, it will also take up a lot of artists' practice time, so the company needs to make a measurement.

Fans hope that their idols can have a successful career, artists hope to use their limited youth to create higher achievements, and companies also hope to create signature artists and shape their own reputation. No matter what, this requires joint efforts from all parties. 2020 has just begun. In the new year, I hope that all the brothers and sisters can continue to walk the flowery road!