Counterpoint pointed out that in the first quarter of 2022, MediaTek’s SoC share in global smartphone processor shipments accounted for 38%, ranking first in market share for 7 consecutive quarters. According to the performance in the first quarter, it can be seen that the top five global smartphone processor brands and their market share are: MediaTek (38%), Qualcomm (30%), Apple (15%), and Unisoc (11%) ) and Samsung (5%). Huawei's HiSilicon chip shipments are unsatisfactory, with only 1% remaining, ranking sixth. MediaTek has become the leading chip supplier in the Android mobile phone market with an 8% advantage compared to Qualcomm's 30%.
In terms of revenue, MediaTek has captured 19% of the market share. The report shows that MediaTek’s chip and baseband portfolio revenue increased by 29% year-on-year in the first quarter of 2022. MediaTek's dominant position in the mid-to-high-end wholesale price field is Dimensity 8000/8100 (Max) and Dimensity 9000. With the strong performance of these chips, the company's overall revenue has grown, and it has successfully entered the high-end flagship level.
MediaTek’s dominance in the mid-to-low-end wholesale price field is driven by its Dimensity 700 and Dimensity 900 series chips.
Another report recently released by Counterpoint shows that in April 2022, MediaTek’s share of U.S. Android smartphone sales has steadily increased month by month and hit a record high, reaching 45% in April. The gap with Qualcomm has narrowed to 2%. In the
report, research director Jeff Fieldhack said that MediaTek is targeting the mid-to-high-end smartphone market in the United States. MediaTek recently released the Dimensity 1050 chip. As its first mobile platform to support 5G millimeter waves, the Dimensity 1050 will help MediaTek in the United States. The high-end mobile phone market faces direct competition with Qualcomm, Samsung, Google, etc.
MediaTek relies on its unique design architecture, low-power design capabilities and leading power consumption performance, as well as the advantages of TSMC’s 4nm process. Its SoC products in the field of 5G flagship mobile phones have gradually been recognized by more and more customers. . For example, Dimensity 9000 has become the choice of more and more flagship mobile phones, and Dimensity 9000 supports MediaTek's global energy efficiency optimization technology. It adopts targeted energy efficiency optimization modes according to different scenarios such as light load, medium load, and heavy load to optimize the functions of all scenarios. consumption, ultimately achieving high energy efficiency of the entire machine. At the same time, the support of network engine, smart antenna 2.0, Wi-Fi Bluetooth dual-connection anti-interference technology, 5G high-speed channel and other technologies can comprehensively reduce communication delays and give users the ultimate experience.
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In the sub-flagship market, Dimensity 8100 and 8000 chips have become the "magic U" choice in terms of reputation and sales due to their extremely balanced performance and power consumption and excellent energy efficiency.
OVMH brand terminals are currently on the market one after another. The market performance is good and has been recognized by the market and consumers. MediaTek's various chips may continue to maintain its lead in the future.
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MediaTek continues to study and improve Dimensity chips. Under the current economic environment and weak market background, I believe MediaTek will also bring us more surprises with its unique technology.
