On June 28, China Want Want Holdings Co., Ltd. released its financial report for the 2021 fiscal year (April 1, 2021 to March 31, 2022). Financial report data shows that the company's revenue in fiscal year 2021 increased by 9.0% year-on-year, reaching RMB 23.985 billion, a record high.
Judging from the performance of specific categories, wangwang has achieved "across the board" in 2021.
Dairy products and beverages. According to financial report data, Wangwang’s dairy and beverage revenue was 12.874 billion yuan, a year-on-year increase of 16.9%, creating a new annual revenue high since its listing. All channels in mainland China achieved double-digit growth year-on-year, especially accounting for 90% of dairy and beverage revenue. The annual sales of the above-mentioned Wangzai milk may reach more than 11.8 billion.
snack food category. ’s snack food category achieved revenue of 5.397 billion yuan in fiscal year 2021, an increase of 1.6% compared with the same period last year. Among them, candies, jelly and other products have set new highs in revenue since their listing. rice fruit category. ’s revenue from the rice cracker category in fiscal year 2021 was 5.592 billion yuan, the same as the same period last year. Among them, the main rice cracker brand grew by low single digits compared with the same period last year. Due to the impact of the global epidemic and supply chain pressure, revenue accounted for about 20% of overseas business. year-over-year decline.
's overall performance is booming. Want Want mainly attributes this to the implementation of multi-channel and multi-brand strategies in recent years. The specific strategies of
are as follows: intensive cultivation and diversified development of channels to increase terminal outlet coverage and new product promotion; brand and product differentiation strategy to broaden consumer groups and meet consumers' individual needs; lively and diverse digital marketing to activate the brand image and enhance interaction with consumers.
It is particularly worth mentioning that in fiscal year 2021, Wangwang highlighted the achievement of "omni-channel growth" in the mainland. Among them, traditional channels achieved high-single-digit growth year-on-year; modern channels achieved nearly high-single-digit growth year-on-year, with new products and newly developed convenience store channels becoming the main growth drivers; emerging channels maintained rapid growth and accounted for nearly 10% of the group's overall revenue. Double digits. Among them, 40% of the revenue from emerging channels comes from new products launched in the past three years, becoming an important platform for the group to display new products.
Looking forward to 2022, Chairman of the Board and Chief Executive Officer Cai Yanming emphasized: In 2022, each department must set up future growth plans with a pragmatic attitude and implement detailed operations for each year, so that Want Want can move towards the corporate vision of "Gathering Dragons in the World" Go forward with courage.
Information source: Corporate announcement
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