variety show opens the experience window of "cloud camping". In the casual camping tone, everyone is the "ideal home" of life at this moment.
Text | Universe
As the temperature rises in the spring and summer of 2022, the camping wind is blowing hotter and hotter. The rise of outdoor culture has brought the camping trend into variety shows. "Star Chaser 2" and "Let's Camp Together " successively landed on the variety show market in April. "Flowers and Boys·Camping Season" returned after an absence of five years. " will be broadcast soon. The new season will also focus on the current hot camping activities, selecting 5 campsites and starting a three-day and two-night trip.
Camping variety shows incorporate elements such as "nature", "healing" and "fun" into the creation of the main line of the program, which coincides with the pursuit of a beautiful natural life by countless people today. Exquisite camping comes with a romantic and comfortable atmosphere, and variety shows open up the experience window of "cloud camping". In today's environment, the sudden rise of the camping theme is no accident.
The variety show outlines the "exquisite imagination" of urban youth
The concept of camping has been renovated
Bonfires are lit under the stars, accompanied by scenery and delicious food, and friends light up lamps to reminisce about the past... It is different from the traditional concept of ascetic outdoor camping that "packs everything in one backpack" , now the camping method has entered the field of public leisure with a quiet and elegant attitude. The colorful development of outdoor aesthetics is gradually diluting the minimalist label of traditional camping.
"Star Chaser 2" and "Let's Camp Together" depict the natural environment from multiple angles and create a comfortable and comfortable outdoor camping feeling. "Star Chasers 2" follows the concept of "enjoy life slowly" and brings camping activities to the variety show screen. In the show, the "Star Chasers" team up with flying guests to visit China's "star chaser" holy places and start a dream journey of chasing romantic stars. In the first episode of the program, pet dogs and alpacas were introduced to the campsite to add an ecological outdoor experience. The two alpacas, one white and one brown, were even dubbed "milk coffee" by the program guests, adding to the sense of fun. Followed by.
"Let's Camp Together" has five 2-day and 1-night journeys, visiting different campsites such as deserts, rainforests, grasslands, suburbs, and beaches. The first episode of the program is located in the suburbs of Guangzhou, with green grassland, low woods, and logs. The colorful tables and chairs are simple and elegant, and small string lights are hung above the tent, creating a warm atmosphere.
The popularity of camping is closely related to the impact of the epidemic, urban pressure, and fast-paced life. Topics related to outdoor life first showed signs of emerging out of the circle as early as two years ago. 2020 is known as the "first year of style camping". The decline in the number of tourists under the epidemic has narrowed every quarter. During the epidemic prevention and control, " "Remote travel" has gradually been replaced by "peripheral travel". Suburbs, parks, lakesides, and meadows have become flexible options for camping.
In addition, young people living in cities have become the main customer group for camping. Urban life under pressure has prompted people to have a high demand for freedom. Lazy and leisurely exquisite camping is like an "escape from the city plan". Embracing nature is a good way to release emotions in the era of and .
When camping has changed from a niche to more popular, the "camping element" of variety shows has also grown into a "camping theme". In the process, the differentiated stylized innovations of camping variety shows and traditional travel variety shows have become more and more popular. Obviously, a strong sense of the times is reflected in the subdivision of the route.
Most of the previous travel variety shows were able to connect the emotional vision with the broadcast effect. On the one hand, they created a beautiful atmosphere of "poetry and distance", and on the other hand, they focused on creating eye-catching travel routes and used the broadcast effect of the program to create a "route" Check-in trend”. Programs such as "Where Are We Going, Dad ", " Flowers and Boys", " Wife's Romantic Travel" and other programs have provided good templates for the creation of travel variety shows. However, in today's market, the recurrence of regional epidemics has become a With the hidden dangers and obstacles of mass travel, the feasibility and topicality of travel variety shows have been reduced, and camping variety shows have emerged as the times require.
Camping elements permeate many programs.Among the variety shows broadcast in recent years, programs such as "Hello Life 2", "The Longing for Life 6", "Goodbye Lover " and "Half Lovers" have incorporated elements such as tents, RVs, picnics, and night conversations around the fire. Last year, The broadcasts of " Kasuga-chan " and " happens to be a boy " respectively integrate the camping method with two-dimensional comic stories and the expression of native friendship. "Flowers and Boys Camping Season" has officially announced its return with the aura of a veteran IP. , it has already attracted a lot of attention even before it was aired.
The current appearance of camping-themed variety shows caters to the needs of the audience. The epidemic environment and the pressure seeping out of personal life have made a large number of people yearn for the vast tranquility of nature, whether it is self- participation in camping or the "cloud camping" experience of watching programs, They all reveal a relaxing charm of "being in a cage for a long time and returning to nature".
Different from the route description of travel variety shows, in the on-screen expression of camping, the audience's focus is more on camping, an emerging popular pastime. The geographical limitations of camping sites are broken, and everyone has it. With optional camping spots, the interactivity between variety shows and audiences is virtually connected.
"Trend" supports "nature"
Camping adds color to the slow variety show market
Staying away from the hustle and bustle of the city and experiencing natural life is the common theme of camping variety shows. With the diversified development of camping, a variety of trendy elements have also been introduced into program creation, adding color to the variety show expression of "slow life".
"Let's Camp Together" integrates a variety of trendy cultures to create a trendy camping life. The "black magic" popular among young people in was introduced into the program. The "red envelope" mini-game initiated by Zhang Ruonan and was played with great joy by everyone; the "Guardian Angel" mission combines suspense and laughter. , the interactivity of the guests is greatly enhanced; at the end of each program, the next camping site is selected in the form of a "blind box", and the free and casual blind box culture is naturally injected into the camping options, adding a mysterious sense of unknown.
"Star Chaser 2" brings the concept of camping under the "starry sky" of subdivided cuts, and based on the local characteristics of the campsite, relevant cultural output is carried out. The program follows the concept of "enjoying life slowly" and presents the audience with a beautiful picture of pastoral life through camping activities, creating a lifestyle of going outdoors and embracing nature. The program process is intertwined with the characteristics of local agricultural resources. For example, guest teams participated in activities such as picking Anji white tea and making Qingtuanzi. The later subtitles and the explanations of local tour guides and guests jointly promoted the two-way science popularization of agricultural culture and folk customs, showing Under the background of China's new rural construction, people live and work in peace and contentment.
In the larger framework of variety shows, the output of "green" concepts is very important. The "green" ecological line in camping variety shows extends from the program to social life. On the one hand, green represents nature. Camping is based on nature and is an ecological way of outdoor activities. On the other hand, green also represents Based on the concept of environmental protection, camping variety shows are aimed at a large audience. The programs not only create a sense of relaxation and enjoyment, but also bear the social responsibility of information transmission.
"Let's Camp Together" and "Star Chaser 2" both exported the environmental protection concept of saving resources and caring for the environment in the program, and called on everyone to pay attention to the environmental pollution problems that may be hidden behind camping. The second campground of "Let's Camp Together" is located in Sanya. The "Camping Family" uses local materials at the beach and uses hot sand on the beach instead of dishwashing liquid to wash dishes to reduce chemical pollution of the ocean.
A "Wish Campaign" was carried out in "Star Chasers 2". The "Star Chasers" wrote the wishes of the audience into notes, tied them to balloons and put them into the sky. Finally, they pulled the balloons environmentally friendly Take it back and practice the concept of "traceless camping".
In the romantic tone of embracing the mountains and forests, feeling the sea, and chasing the stars, camping variety shows are also injecting fresh vitality into the slow variety show market. From programs such as " Longing for Life ", " Time Concert ", "Listen Up, Friends" to today's camping variety shows, many elements are integrated into the "slow" tone, and the natural and relaxing atmosphere on the screen attracts people With countless audiences, camping variety shows open up a new slow-paced sensory outlet in the fast-paced life, conveying healing power to the audience.
"Put down your mobile phone and communicate spiritually"
The new social expression behind camping variety shows
According to the "2021 Generation Z Camping Social White Paper", young people can easily find friends with similar interests during camping. Among the people surveyed, 78% of those born after 1995 said that the new friends they made during camping lasted longer.
The "2022 Camping Quality Research Report" released by Mafengwo shows that young tourists born in the 90s and 00s and parent-child tours born in the 1980s have become the two "main forces" in the camping circle, accounting for 44% and 43% respectively. %, and the “new middle class” in cities have become the main fans of camping, with customers from first-tier and new first-tier cities accounting for 74%.
Source: "2022 Camping Quality Research Report"
Young groups camping together is a "fun-to-have" outdoor activity. Camping with new and old friends or families has gradually entered a new social category. social interaction is also one of the highlights of camping variety shows. The degree of integration, communication and performance between different guests affect the atmosphere of the show and largely affect the overall presentation of the show.
The "camping family" of "Let's Camp Together" is composed of William Chan , Huang Yali , Wang Ziyi , Yang Di , and Zhang Ruonan. Huang Yali, as the only person in the "camping family" who has extensive camping experience, shared her mental changes from the first experience of camping to the present in the program, saying that what she really enjoys is actually the atmosphere provided by camping; Zhang Ruonan initiated The "red envelope" game broke the ice, and William Chan fell into the "game black hole" again and again, providing a lot of laughter for the show; Wang Ziyi invited everyone to play a rhyming game, and the members needed to use to rap in the given music rhythm. Expressing the mood at the time; Yang Di always created laughter and was able to coordinate a relaxed atmosphere in many cases.
"Star Chasers 2" consists of Wu Qilong, Wang Yaoqing, Song Yi, Guo Junchen, Dong Sicheng as resident guests to form the "Star Chaser Group". In the first episode of the program, Song Yi met Guo Junchen and Dong Sicheng for the first time. They opened gifts together, and then participated in activities together, experiencing Jiangnan cuisine, watching the astronomical phenomenon of " three stars with the moon ", and had interactive exchanges on multiple topics. The two eldest brothers Wu Qilong and Wang Yaoqing appeared in the Sichuan Opera face-changing form in the fourth episode, creating a full surprise for all the members of the "Star Chasers". Both programs are composed of "resident guests + flying guests". Different flying guests are invited to join in different campsites to continue to bring freshness to the program.
As the journey progresses, the guests’ variety show sense is naturally highlighted. From being restrained at the beginning to slowly opening up, everyone's personality traits can exist in a comfortable manner in the show. Outside the lens of the variety show, many people are also using camping as a medium to leave the city for a short time. Away from the hustle and bustle of traffic, meet new friends in an environment of chirping birds and insects, feel the blue sky and white clouds, and break the pressure of life between two points and one line.
On May 18, the 2022 variety show list was released at the 2022 Hunan Satellite TV Mango TV Dual Platform Investment Promotion Conference. The "Flower Youth Group" members of "Flowers and Boys·Camping Season" Zhang Kaili , Liu Mintao , Yang Mi , Li Sidani , Zhao Jinmai , Han Dongjun , Ding Chengxin all members are in the same frame for video introduction. Each member has a distinct personality, and the video reveals a relaxed and pleasant atmosphere of getting along. This new expression of classic IP fused with camping hotspots has also whetted your appetite.
The charm of camping variety shows lies in creating a cordial and pleasant emotional main line. During the audience's viewing of the variety show content, some people felt that the natural background of the program was temporarily healed, and some people laughed and relaxed in the show's punchlines. Some people get inspiration from camping and turn their gaze to the vast outdoors, reminding themselves to see the other side of life and allowing the fast-paced life to "slow down" appropriately.
On the topic of camping, a tent supports a temporary place, and short-term, close-range camping provides great convenience to the public. The natural environment can invisibly soften the heavy mental shackles. In the casual camping tone, everyone fades away from fatigue. Facing the freely assembled folding seats, barbecue grills , and night lights, everyone is the "ideal" of life at this moment. Home".
