Success is to do anything to the extreme. Regarding what "extreme service" is, let's take a look at this magical Japanese and Western restaurant. As a service industry that directly connects with people, the beauty industry can also be inspired.
Casita Western Restaurant is located in Shibuya District, Tokyo. It has never actively advertised since its opening in 2001. It can be full of customers every day just by word of mouth. This is due to the extremely luxurious service.
My best friend came to the store for the first time. When she opened the napkin, she found that her name was embroidered on it. The customer was very touched by this small detail and said she would definitely take the napkin home. The name on the napkin was embroidered by the Casita clerk himself. The meticulous service of
restaurant starts when the customer calls to make a reservation. Each reservation is actually like a small interview. Throughout the process, the clerk needs to communicate with the customer and understand the customer's details. For example: the customer's name, birthday, taste, preferences, food calorie requirements, and even the customer's pet information, etc.
Every day at 2 p.m., the manager will convene everyone to share information about customers arriving at the store that day and work together to make every customer satisfied.
Mr. Kiyama planned to propose to his girlfriend, so he made a reservation at the casita restaurant in advance and discussed the matter with the store manager.
The clerks were actively making preparations. Knowing that Mu Shan’s girlfriend liked night views and flower petals, they arranged seats near the window in advance and sprinkled flower petals on the dining table. The coffee is also specially customized for the heroine, and the latte art of the coffee is made based on the heroine’s dog.
Mushan took out the flowers prepared by the clerk and gave them to the heroine, and then said, "I hope you can marry me." Faced with such surprise and emotion, his girlfriend immediately agreed to Mushan's proposal. After the proposal was successful, the service staff held a sign downstairs that read "I wish you a happy marriage and eternal happiness." When leaving, the clerk who had served Mushan stood at the door to see him off. The two left in a special car arranged by the restaurant. The clerk waved goodbye until the car drove away.
In addition, in winter, female customers will put warm baby on their coats, and put coats on the customers when they go out.
As a high-end Western restaurant, Casita costs about 15,000 yen (about RMB990) per time. In fact, in For Japan, it's not expensive.
Someone once said that the meticulous service is a bit too much. Takahashi, the owner of Casita, responded this way: I believe that when customers think of Casita, they feel that they must go to Casita if they have an important dinner.
In this era of badmouthing physical stores, we should reflect on whether the Internet has impacted physical stores, or whether physical stores have never met the needs of customers.
Takahashi believes: It is precisely because of the development of online consumption that I firmly believe that the original needs of human beings and the relationship between people are the biggest difference between physical stores and online. I like doing this kind of service, and I believe customers will like it too.
In addition, more than 70 companies apply for Casita's service training every year. After the training, they will experience Casita's overall service level during the dining process. The cost of each training plus meals is about 300,000 yen.
