In the photo, a middle-aged man with black and white hair, wearing a T-shirt and camouflage pants, is sitting on a chair, and his obviously bulging belly can be seen. He held the thermos cup in his left hand and stared into the cup.

Exactly one year ago, there was a photo on Weibo that caused people to repost it like crazy. In the photo, a middle-aged man with black and white hair, wearing a T-shirt and camouflage pants, is sitting on a chair, and his obviously bulging belly can be seen. He held the thermos cup in his left hand and stared into the cup.

This man is called Zhao Mingyi , the drummer of the old Chinese rock band Black Panther. The photographer who took the picture of him lamented: "It's unimaginable! A man who was as tough as a man back then is now walking towards me with a thermos cup."

The huge contrast in imagery aroused people's resonance. This photo of Zhao Mingyi perfectly explains the contradictory term "punk health". Many people born in the 1990s have accepted this term and used it to summarize their living conditions. Although they are not as punk as Zhao Mingyi, they have really begun to maintain their health.

1

"I am old, OK?"

In a bar on Fuxing Road in Shanghai, before the bartender could introduce the menu, Wang Junlin ordered a glass of " apple puree plus tequila " with ease.

The bartender cuts the apple into small pieces with a knife and throws it into the juicer. As the gear rotates at high speed, a cup of apple puree is completed and poured out. Then, the bartender pours in some water and agave, shakes it up and down, mixes it thoroughly, pours it into the glass, adds a small pink rose, and serves it. Arrive in front of Wang Junlin. After

experienced continuous overtime work, Wang Junlin finally had a day off on June 9. But he didn't want to stay at home and rest. In the evening, he made an appointment with three friends and went to the bar to chat.

When he comes to this store, he often orders this strangely paired wine. Wang Junlin explained that with this combination, you can drink your favorite tequila, taste the alcohol, and supplement vitamin C.

"I am old, OK?" Wang Junlin said. Then, under the colorful lights of the bar, he posted this bright yellow drink mixed with eight-ninths apple puree and one-ninth agave to his circle of friends, with the text: "Apple juice plus agave, Learn more about punk health. "

According to traditional interpretation, "punk" represents the denial of the system, business, and capital, and is a more intense attitude than rock and roll. If according to this standard, Wang Junlin is not a punk. He has a delicate face, well-dressed, and polite speech, without any punk temperament. But people have provided a new explanation for this word. "Punk health" has become "a way of maintaining health while seeking death while saving oneself" -

They will eat spicy hot pot and drink honeysuckle, chrysanthemum and lotus. Herbal tea made from wolfberry leaves and rock sugar can "clear away heat and detoxify"; while staying up late and working overtime, drink wolfberry tea. There is a beauty blogger named "Mo Mo Han" on Weibo who once wrote a Weibo post: "My sister and I smoked a cigarette and then quickly took a lozenge. We committed suicide while maintaining our health like crazy." Reposted. There are many. She also has another Weibo post that reads, "Soak wolfberry in wine, the more you drink, the better you get! Pair the lozenges with cigarettes, the more you smoke, the better you become!"

Although there is no "seeking death", this is in line with Wang Junlin's living conditions.

On July 12, in Hangzhou, a restaurant launched a secret health-preserving crayfish set meal that became popular. The crayfish was added with ginseng, polygonatum odorifera and other medicinal materials, and was cooked with beer (@visualchina.com)

After staying up all night, he also I will take remedial measures immediately. As it is said on the Internet, "The longest night you have to stay up requires the most expensive mask." I decisively take out a mask worth more than 100 yuan and apply it on my face. If there is an acne breakout, he will apply a moist compress using a healthy water from Japan. Before going to bed, he would also lightly apply a small brown bottle of night essence, and use it with eye cream and lotion containing whitening essence, "for the purpose of repairing and anti-aging." Wang Junlin said that he bought the lotion specially when he went to Japan and bought four bottles at a time.

He found out from the book that agarwood has the effect of calming the mind and calming the mind. Later, when sleeping, he would light a piece of agarwood and place it on the white bedside table next to him. However, he did not like the smoke of agarwood, so he specially turned on the air purifier. , the smoke is sucked away, leaving only the smell of agarwood. "This will make you feel particularly at ease when sleeping, and it is very easy to fall asleep."

All this seems very complicated, but for Wang Junlin, facial masks and sleeping are just the initial stages of health care.

2

He is old before he is young

Wang Junlin was born in 1991 and is 27 years old this year, but he often talks about "getting old", which is half a joke and half a reality. One morning when he woke up, he looked in the mirror and found wrinkles around his eyes, and he immediately panicked that he was approaching old age.

recalls the past, he was once close to "punk". Three years ago, when he was still in college, he would go to Nanjing’s “1912” bar district with his friends at 8 o’clock every Wednesday or Friday night to dance disco.

His friend Albert who went with him would often dress up, put on a smoky eye, use hairspray to make a cockscomb, wear a black vest, tight jeans, all black "rock" style, wear a bracelet ring, big sunglasses, and A black Ikea blanket converted into a cape and worn with a pair of slippers. "I feel like he's going to make his debut in a minute. This guy is definitely not a thing in the pool," Wang Junlin recalled. He himself wore a polo shirt, a suit and leather shoes in a British style.

After playing, I can see what the city looks like at four or five in the morning every time. Afterwards, they finished eating McDonald's , then took the early subway back to school, took a nap, and regained their energy.

One semester, he had kidney stones and urinary tract stones in succession. He was rolling on the ground in pain. Albert sent him to the hospital early in the morning. Just after the stone removal, we had another hot pot meal at noon.

was young at the time and could "build" hard. In the past two years, Wang Junlin has felt that his body is not as good as before. Every night around 12 o'clock, Wang Junlin would be so sleepy that he would "fall into a coma". If his boss asked him to work overtime, he would "pretend to be dead" and would often suffer from heart palpitations for a period of time.

The same is true for friends who once "sought death" together. When he was in college, Albert's hair was straight, stiff, and extremely thick, "like a mop." In the first year after graduation, the work pressure was extremely high. He would go home at two o'clock every day and get up at seven o'clock to go to work. His hair was falling out, and he felt like he was going bald. "My mother makes me five black soups, black fungus, black sesame, black wolfberry, black beans and black rice, to strengthen my hair roots."

In April this year, Wang Junlin learned that Ai Xi was working overtime in the office and was sent to the emergency room. Ai Xi is Wang Junlin's best friend of the same age. When she saw the "Punk Health" encyclopedia, she quickly took a screenshot and shared it with him. The two always exchange health tips.

At ten o'clock that night, Ai Xi had been working overtime for several days and could not sleep well. The boss called again to inquire about the progress. Ai Xi thought his decision was unreasonable and refuted him. The boss had a particularly "hot" temper and hung up the phone in anger at her. Ai Xi stayed alone in the office. The more she thought about it, the angrier she became and her heart became more and more uncomfortable. Fortunately, she had Suxiao Xinxin Pills on hand. She quickly poured out two pills, held them under her tongue, and used her mobile phone to call for help from her colleagues next door. Colleagues sent her to Shanghai Huashan Hospital for emergency treatment. According to the plan, she was supposed to fly to Finland for a business trip the next day, but she ended up in the hospital directly.

In fact, this is not an extreme experience for Wang Junlin and a few friends. Although the post-90s generation is in the prime time of their health, the health crisis has arrived early. In July, data from the medical and health channel of a certain platform showed that among the post-90s generation who participated in the survey, 63% of users asked about hair loss and hair growth, and 48% asked about gastrointestinal health issues.

A report from the Dingdang Health Research Institute, a subsidiary of Dingdang Kuaiyi, shows that young people generally have poor sleep, showing a state of "needing to toss and turn before they can sleep peacefully." Those born in the 80s and 90s have become the main force staying up late, accounting for 45.7%. The Alibaba retail platform found that among the age distribution of users who searched for the word "insomnia", those born in the 1990s aged 18 to 25 accounted for nearly 40% of the total population, surpassing their predecessors by a large "advantage" , becoming the main force in the insomnia army. At the same time, the proportion of young users aged 18 to 35 is nearly 80%, that is, 8 out of 10 insomniacs are young people.

"After returning to China to work (study abroad), I kept staying up late to check up. My body's endocrine disorders were abnormal, and various hormones were also excessive. My lungs were exposed to smoke every day." Ai Xi said that she works in the advertising industry, and her male colleagues are more Many times, when she stayed up late and worked overtime at the company, she often smoked to refresh herself. She could only inhale second-hand and third-hand smoke. "At that moment, I felt that life was already very fragile. I was on the verge of death several times. Why not live well, so I started to pay attention to health issues."

3

Quarter Life Crisis

After Albert, whose health was deteriorating, quit his first job, he had nothing to do at home, and his life suddenly became slack. He spent the day as night and the night as day. He got up at one or two o'clock in the afternoon and sat on the sofa I would sit around in a daze, play cards with my uncle and aunt at six or seven in the evening, just to kill time. I would play until ninety o'clock, go to bars, nightclubs or have late-night snacks, and then go home to sleep at four or five in the morning. The cycle starts over and over again, day and night change. This situation lasted for a whole year.

He became extremely confused, "I didn't know what I wanted to do, and I didn't know what else I could do. I was stuck in self-denial every day," Albert said when he recalled that experience. When my wife was playing cards, they all looked down on me, "They said that I am too old to live up to my expectations, don't go to work, and rely on my parents. " Relatives also complained about him, " He doesn't seek to make progress, he doesn't want to make progress, and his family education is not good."

"Then I will just break the pot, and that's what I will do in my life," Albert said. He wanted to give up for a while, "Anyway, I have eight apartments at home. , you can live by eating the rent. Just get married in the future and complete the task of carrying on the family line. "

Wang Junlin also had the same time. When he just graduated, he commuted numbly to work every day in Beijing, from thatched cottage to Datun Road East. His monthly salary was only 600 yuan. He didn't know what he was doing. "I think many college graduates have this stage at the beginning," Wang Junlin said. After working in Beijing for a year, he went home for a year to rest and wanted to think clearly about what he wanted and what he wanted to do. The result was like this Like Albert, “the process of this year has been decadent.”

Recalling that experience, Wang Junlin felt that it was not that they didn’t want to do things, but that they didn’t know what to do. Ready-made opportunities, when we go out and hit a wall, we always want to hide in our comfort zone and protect ourselves," Wang Junlin said.

Albert believes: "To say that we punks rebel against society is too big a word, but as a college graduate, we are When we are full of vitality and hope, we choose to be decadent, confused, and give up. This is a silent ridicule of society. "

In social psychology, there is a special term for this state, "quarter-life crisis." According to Robinson, a professor of social psychology at the University of Greenwich, , people are between the ages of about 25-35 years old. During this period, there are often feelings of confusion, anxiety, and doubt about life.

Professor Robinson conducted a survey on the "quarter-life crisis". According to the Guardian, they interviewed 1,100 young people and found the results. It shows that 86% of young people admit that they are particularly stressed about their emotional, work and financial conditions when they turn 30, and uncertainty about the future is also the main manifestation of this life crisis. Isolated, confused and self-doubt.

html Post-1990s, Wang Junlin and Ai Xi both worked in Shanghai for a time. After working overtime, they often went to a bar near their workplace to drink. , chat, complain about the boss, and talk about fear of marriage.

Ai Xi sometimes "ridiculed" Wang Junlin as a "leaf". Wang Junlin didn't understand it at first, until he looked up the song "Leaf" by Asang , "I am alone." Even when eating/traveling, I read/write letters and have heart-to-heart conversations by myself.” At that time, he was eating curry noodles alone in a shopping mall, and he felt “heartbroken” for a moment. Carnival, carnival is a person's loneliness, everyone in the bar is lonely. "

Ai Xi is married and has a family, but she is still willing to go to the bar and complain to her friends. She thinks this is a way to vent, and she will not bring negative emotions to her partner when she goes home. "Also One thing is that when you really complain about something over wine and curse it out, you will feel more relaxed inside. You can accept a new round of abuse the next day."

Albert returned to work after a year of decadence, doing Internet financial public relations work. In order to prove that he was not a waste, he worked hard every day. As a result, he lost 50 pounds in one year. He went to the hospital to check for hyperglycemia and "blood sugar" It reaches 22 before a meal and 30 after a meal, which is like a death rhythm." Albert said that the doctor immediately sent him to the hospital to adjust himself.

These young people choose to continue working hard in the workplace, and then invest part of their income in In the field of health care. Wang Junlin once calculated that he spent about 4,000 to 5,000 yuan every month on health care products, head care and other health care fields, accounting for one-third of his total income.

4

" "Master of health care"

html In May, Wang Junlin moved from Shanghai to Beijing for work. In the past three months, he lived in a residential building in Kaiyangli Community near Beijing South Railway Station. This is a relatively old-fashioned community with no elevators. Home requires climbing six floors and passing through dark corridors where the sensor lights sometimes fail. The corridors are filled with small advertisements for unlocking, moving, and clearing sewers.

When Wang Junlin opens the door of the rented room, he immediately enters another world, a world full of people. The world of health care and skin care products.

He placed his health care products on the table, and the originally huge table suddenly seemed cramped and short. From a hair to the cuticles on the soles of his feet, Wang Junlin could find targeted skin care products. It takes at least thirty minutes without any pause.

Although Wang Junlin is just 27 years old, his hairline has begun to recede. In order to protect his hairline, he uses a shampoo that is said to contain essential oils. A small bottle cost more than 200 yuan. He spent another 40,000 yuan to purchase a three-month regular head care service. He had planned to use the famous anti-hair loss shampoo, but the scalp care therapist told him that he would not use it. For him, the ginger content in it would be irritating to the scalp and was not good, so he gave up.

After taking a bath, Wang Junlin would move out an automatic foot bath and select "Health", "Children", "Sleep" and "Adult". "You can choose freely among the four modes. The foot soak containing moringa seeds and ginger sent by your mother from home should be added to the water. The water temperature should be kept between 38 and 45 degrees, and the water level should cross your Zusanli acupoint.

" Because only if it has not passed Zusanli, it will play a very effective role in health care. "Wang Junlin said that after soaking his feet, he would regularly use a foot grinder to gently remove the thick cuticle on the soles of the feet to make the feet look extremely "fresh and tender", and then wrap a large bowl of moisturizing cream on the feet to massage the soles of the feet. “This way your feet will be very soft, and it will feel like you are stepping on clouds every day. "

During the thirty minutes of soaking his feet, he was also busy taking care of other parts. He specially bought a cervical muscle therapy device, which is said to have low-frequency pulses and can simulate a real-person massage.

For people from the south, For him, Beijing is too dry. When the smog is too severe or the air is bad, Wang Junlin will use a rhinitis lotion from the United States to clean his nose. He will also carry a hand cream with him. As soon as his hands were dry, he immediately squeezed out a small tube and applied it to moisturize.

When Wang Junlin’s friends who were born in the 1990s came to his home and saw all this, they were stunned and called him a "master of health care." They simply regarded him as a health care experimental field, as long as Wang Junlin used it. If you say yes, you will buy it yourself.

A survey of 1,979 post-90s generation conducted by China Youth Daily Social Survey Center and United Questionnaire Network showed that nearly 80% of the post-90s respondents began to pay attention to health information, and about half of the post-90s respondents began to pay attention to it. The reason for paying attention to health information is the high pressure of work and life. The "Big Data Insights on Online Consumption of Post-90s and Post-95s" released by China Business Data Center also shows that the post-90s and post-95s have a preference for the entire "health" series of products. It has also increased significantly, and even surpassed the "pre-90s" in August and September 2017. From the perspective of health food, the top five health food favorites of the post-95s generation are honey, wolfberry, whey protein, health tea and enzymes

. , most of them are also in Wang Junlin’s health cabinet.After comparing the cost-effectiveness of health care products in Australia and the UK, Wang Junlin asked someone to buy milk thistle liver-protecting capsules from the UK. In his opinion, staying up late will cause liver detoxification to be blocked, and there is no hope of repairing liver cirrhosis by taking this, but “staying up late will "People who drink must eat it because the damage to organs is irreversible and it has a very good health care effect on the liver." Every afternoon, he will insist on eating fresh fruits, nuts and raisins, and two pieces of collagen the size of a fingernail. "If you insist on eating, you will find that your whole person is glowing."

Wang Junlin's collagen is Ai Xi's Edinburgh reading I bought it specially for him when I was studying. Ai Xi takes more than a dozen health supplements every day, such as grape seeds, collagen, cod liver oil, etc. After returning from the UK, she asked a friend in the UK to buy them for her. “After all, domestic rabies vaccines may have problems, so it’s better to take some from abroad. , at least I spent money to have peace of mind.”

At Ai Xi’s pre-wedding party, Wang Junlin also met Zhuzi, another friend born in the 1990s. Unlike eating a lot of health products, bamboo health care is more Chinese-style: drinking tea. He drinks black tea, white tea, green tea, and Pu'er tea interchangeably. He has three sets of tea sets at home. He uses a glass cup for drinking green tea, a purple clay cup for drinking Pu'er tea, and maybe porcelain for drinking black tea. Every year, he would ask friends from Yunnan Pu'er to help him buy a few bags of new tea. There were five cakes each, and each cake was as big as a cooking plate. He specially stored it so that he could continue to drink tea produced within three years.

5

"Scientific health maintenance"?

Wang Junlin’s mother also keeps in good health, but there is a huge gap between keeping in good health and keeping in good health.

For a while, Wang Junlin often received articles from his mother on health-preserving public accounts. In 2017, his mother was obsessed with a Chinese herbal tea containing burdock and astragalus. Wang Junlin would receive a WeChat account from her every day selling Chinese herbal tea. He also said that after drinking this person, his diabetes and high blood pressure were cured. He is cured, and all his illnesses are cured.

"I find it very difficult to understand this. I said you should calm down and listen to me. First of all, what are the ingredients of this tea? Isn't it mainly Chinese medicine? These Chinese medicines can only have some functions of urinating and removing dampness or promoting blood circulation and removing blood stasis. , how can it achieve that effect (curing all diseases)?”

In the beginning, my mother was persistent and continued to push articles and public accounts to him. Wang Junlin resorted to a trick, asking his parents to tell him which ingredients in these traditional Chinese medicines would have what effect. "I will believe you if you tell me the pathology and toxicology of these traditional Chinese medicines." Wang Junlin said that later, his mother stopped telling him.

Wang Junlin said that this is the biggest difference between the health care of the post-90s generation and that of their parents’ generation. "Parents are very reluctant to explore the principles of health products. They only ask if they are effective? If the other party says it is effective, they believe it. But now young people will wonder what the principles of this product are? What are the ingredients? Everyone I will consider this issue.”

Every time Wang Junlin sees a new product, he will compare it with many sources and check medical literature. He calls himself a "scientific health care". Some time ago, "grape seed" products were particularly popular. He said that he went to check them out and heard doctors analyze that some brands did not rule out the possibility of adding hormones. Some brands of grape seeds have less active ingredients and contain estrogen, which is good for women. However, It’s not very useful for men, so I didn’t follow the trend.

Albert’s mother is also keen to promote articles like this, but he chooses not to read them. In his opinion, the difference between the health care of the younger generation and the older generation is that the younger generation pursues quick results, while the older generation pursues long-term maintenance. At the same time, the younger generation has more advanced views than the older generation and is more willing to spend on skin care products.

"They actually consume less material, and they have been paying for their children. People of our generation are very willing to spend money on themselves." Wang Junlin said that many things may be unnecessary consumption in the eyes of parents, such as high Skin care products cost tens of thousands of yuan, but those born in the 1990s are willing to pay for them. The only similarity between

is the purpose of health care, which obviously comes from anxiety about health. According to Dong Liyun, a professor at Fujian Jimei University who studies discourse and cultural construction, in addition to one's own health crisis, the health anxiety that the media constantly conveys to the public also affects people's attitudes towards health care.

"Some diseases are sold," Dong Liyun said in an interview with this magazine. In the summer of 2014, she led three graduate students to analyze 101 medical advertisements throughout the year in the " Health Times ", which is in charge of the People's Daily. 20 words with emotional tendencies were extracted for coding calculation analysis. There were 58 words with positive emotions such as "satisfied" and "good", while 532 words with negative emotions such as "weak" and "unfortunate" were positive. 9 times the emotional vocabulary. The calculation results show that except for 5 neutral emotional texts and 1 positive emotional text, the remaining 95 medical advertising texts are all negative emotional. Dong Liyun believes that this fully shows that medical advertising texts convey health anxiety.

At the same time, news about sudden deaths, diseases, etc. that continue to appear in the media will also convey this kind of anxiety. In Dong Liyun’s view, the public’s health awareness is indeed improving. At the same time, with the advent of the self-media era, everyone may be exposed to a variety of health-related information. This information is often in the form of health big data, such as "China has 160-170 million people with hypertension." It also lists most of the symptoms of most diseases, such as fatigue, dizziness and headache, fever, chest tightness, Gastrointestinal discomfort, palpitation, etc. In this condition, it is easy for people to self-diagnose, which can lead to health anxiety.

"Health has become an important indicator of our integration into society. The elderly are more concerned about life span, while young people are more concerned about the impact of health on professional image, such as hair loss," Dong Liyun said, "Health has become a commodity that can be sold. If you want to be successful To go to school, get a stable and decent job, or have a happy marriage, you must first become a 'healthy' person, otherwise it means being deprived of the qualifications to participate in society."

Wang Junlin also agreed with this. He felt that he paid attention to it. Maintenance, if you go for an interview and two people are of equal strength, the interviewer will definitely choose the one who looks better.

In addition, even if the post-90s generation takes care of themselves and pays attention to health, they still cannot avoid worrying about the future. Ai Xi carries with him 8 amulets that he begged from the temple. After the incident of fainting at work, he specially carved one Tattoo "seize the day (live in the moment)". As an only son born in the 1990s, Albert has his own worries: "There are four people on top, one person on the bottom, and one person next to you. You have the mission and responsibility of so many people on your shoulders. You are very important, and your body cannot cross it." Albert said On the one hand, I want to mature and take on more responsibilities, but on the other hand, I am contradictory. I hope that I will never lose my restless, young heart, so I keep on keeping in mind as a punk.

In addition to keeping in good health, Wang Junlin also bought insurance for himself. In addition to the insurance purchased by the company, he also bought himself another commercial insurance with an insured amount of 1.5 million. He also plans to go to Hong Kong to buy more. When he saw the explanation of "quarter-life crisis", he was sighing and full of emotion. There are too many uncertainties in the future, and sometimes they are confused and sometimes lonely. But when it comes to health, they hope to be able to control it in their own hands. "Maybe there are some things that I don't have the ability to avoid or change, but I am willing to make a better preparation for the future."

html On August 4, Wang Junlin made an appointment for head care at an institution on Suzhou Street, Beijing. The highest temperature that day was 37 degrees. Walking on the road, he looked like a roast duck. He was wearing a small two-piece suit, exquisite light makeup, and carrying a fan with the words "Live up to my love." During the nursing period, he kept exchanging two mobile phones and talked about work. One of the mobile phone cases had two flying cranes on it. He said, "I hope I can live longer."

(At the request of the interviewee, Ai Xi and Zhuzi are pseudonyms. Interns Gao Xuan and Jiang Xintong contributed to this article)

Cover story of Kantianxia Issue 427