In the early morning of March 30, the funds managed by Zhang Kun, the deputy general manager of E Fund, the "100-billion top" fund, all released their 2021 annual reports, and the hidden heavyweight stocks and latest opinions in their positions were also released. According to pu

In the early morning of March 30, the funds managed by Zhang Kun, the deputy general manager of the "100 billion top" E Fund Fund, all released their 2021 annual reports, and the hidden heavyweight stocks and latest opinions in their positions were also released. According to public media reports, among the hidden heavyweight stocks ranked 11th to 20th, the "new faces" include "the first blind box stock" Bubble Mart (09992.HK), Focus Media (002027.SZ), Oriental Fortune (300059.SZ), Mengniu Dairy (02319.HK), Times Electric (688187.SH), Honghua Digital (688187.SH), etc.

Following the previous heavy positioning of individual funds of E Fund, this time many of E Fund's funds, including the top blue chip selection of Zhang Kun, also have heavy positions in Bubble Mart for the first time. Why are many E Fund funds rushing to increase their positions in Bubble Mart? What is the secret of this company with a turnover of more than 4.4 billion a year? Let’s analyze it below.

Just this Monday, Bubble Mart released its 2021 full-year financial report. The financial report shows that in 2021, Bubble Mart’s revenue (unit: RMB, the same below) was 4.49 billion yuan, a year-on-year increase of 78.7%; adjusted net profit was 1.002 billion yuan, a year-on-year increase of 69.6%.

When the dazzling data shines into reality, you can feel the warmth of spring. Retail and consumption are in urgent need of recovery under the impact of the epidemic. Compared with changes in the external environment, Bubble Mart's 2021 performance answer sheet brings confidence to the recovery of the retail industry.

Judging from various data disclosed in the financial report, despite the overall background of repeated epidemics, the company not only maintained high-speed growth in revenue and profits, but also saw steady growth in user access to online and offline channels.

Thousands of sails passed by the side of the sunken boat, and thousands of spring trees were in front of the diseased trees. After experiencing the test of the epidemic, Bubble Mart's various businesses have demonstrated strong vitality and resilience: artist discovery and IP operations have continued to deepen, and IP types and output styles have become more diversified; consumers can reach online and offline All channels achieved steady growth; the promotion of trendy culture continued, international business coverage expanded, and the content ecosystem continued to develop.

adheres to long-termism, and IP content ecology continues to develop.

Bubble Mart's strategic focus is to adhere to long-termism and delve deeply into the toy business. It has consistently regarded artist discovery, IP operation, consumer outreach and trendy toy culture promotion as its main business priorities. .

’s financial report shows that Bubble Mart’s IP revenue distribution is more balanced, existing leading IPs remain dynamic and contribute revenue, and new IPs show strong development momentum.

2021 is the fifteenth anniversary of MOLLY. MOLLY still maintains strong vitality through the continuous launch of new products, cross-border joint cooperation, theme exhibitions and other operations. In 2021, MOLLY achieved revenue of 705 million yuan, a year-on-year increase of 97.6%. In addition, DIMOO and SKULLPANDA achieved revenue of 567 million yuan and 595 million yuan respectively in 2021, a year-on-year increase of 79.8% and 1423.8% respectively. The internal designer team PDC (Pop Design Center) has launched many popular IPs, such as Xiaotiandou and the new IP HIRONO, which will be launched in October 2021. In 2021, Xiaotiandou achieved revenue of more than 162 million yuan, a year-on-year increase 458.1%. Ono's single series revenue was 52.2 million yuan.

In 2021, Bubble Mart launches the MEGA collection series, a high-end trendy product line. The MEGA series achieved revenue of 178 million yuan. The 9 1000% SPACE MOLLY series products released since June 2021 have attracted a total of 8.7 million people to participate in the lottery. The MEGA collection series is positioned as "young people's first collection" and has caused a lot of buzz on social media. It pays tribute to China Aerospace's SPACEMOLLY Moon Rock and was jointly launched with Han Meilin? SPACE? MOLLY? ×? Merrill Lynch? ·? Password, and joint models such as the SPACE MOLLY X EDG Knight figure jointly launched with the EDG team continue to break through.

registered users hit a new high, and online and online channels grew collaboratively.

The financial report shows that during the reporting period, divided according to business lines, the company’s offline retail store revenue reached 1.879 billion yuan, online sales revenue was 1.673 billion yuan, and robot store sales revenue was 4.69 billion yuan. billion, wholesale revenue was 445 million, and exhibition revenue was 23.46 million.

In 2021, Bubble Mart opened 106 new offline stores in mainland China, increasing from 187 at the end of 2020 to 288 at the end of 2021. In 2021, 510 new robot stores were opened in mainland China, increasing from 1,351 at the end of 2020 to 1,861 at the end of 2021. As of the end of 2021, the company has 7 overseas stores. The growth of

online channels is also impressive.According to the financial report, the Bubble Mart box drawer machine provides users with a fun and interesting shopping experience and achieved revenue of 898 million yuan in 2021, a year-on-year increase of 92.6%. The revenue of JD flagship store in 2021 will be 143 million yuan, a year-on-year increase of 296%. Tmall flagship store revenue was 599 million yuan, an increase of 47.5% year-on-year. This is the third consecutive year that Bubble Mart has ranked first in sales of Tmall’s Double 11 toy category.

As of December 31, 2021, the company's registered members reached 19.58 million, with 12.18 million new registered members. In 2021, members contributed 92.2% of sales, and the member repurchase rate was 56.5%.

This article comes from financial information