If you ask a young person, what is his biggest wish in 2020? Maybe it is not to achieve "financial freedom", but to achieve "sleep freedom".
According to the "2019 China Sleep Index Report", more than 50 million post-90s people in China stay up late every day. More than one-third of people fall asleep after 1 a.m., and those who sleep the least only sleep for 4 hours a day.
“I haven’t finished writing the PTT, I don’t know what to do, I’m irritated and can’t sleep well.”
“I have an interview tomorrow, I’m not nervous, but I can’t sleep well.”
“I was busy until 11 o’clock in the evening, and finally it’s my own time. I don’t want to Sleep.”
Today, poor sleep quality is a common phenomenon among young people.
In the past 2019, we spent a whole year integrating the thinking of health technology and smart life. Through the joint marketing cooperation of Yiling Pharmaceutical Sleep status: Combined with the natural herbal sleep-aid product "Wan Bi'an" Ziziphus Seed Oil Soft Capsules, they can jointly improve sleep quality.
Why does "Good Night" have such an effect? Ziziphus seeds have the effect of calming the mind and improving sleep. It is used as both medicine and food. It is safe and does not cause tolerance or dependence. Wanbi'an Ziziphus Seed Oil Soft Capsules are produced from wild Ziziphus jujube in the Taihang Mountains, and are extracted from Ziziphus jujube kernels through modern low-temperature pressing methods. Only 1 kilo of Ziziphus jujube oil can be obtained from 1,000 jins of Ziziphus jujubes, which nourishes the mind, calms the mind, and calms and hypnotizes. The effect is more prominent than ordinary wild jujube and wild jujube kernels.
We spent a year understanding users’ sleep
Today, the way users understand sleep has changed. Smart devices help us record our lives, and more and more people are joining an intelligent lifestyle.
In June last year, just 8 days after Xiaomi Mi Band 4 went on sale, global shipments had already reached 1 million units. In Q3 last year, IDC released the "China Wearable Device Market Quarterly Tracking Report, Third Quarter of 2019", which showed that Xiaomi's wearable device shipments ranked first.
It can be said that if you want to know the user’s sleep status, Xiaomi Band and Xiaomi Sports APP are the best entrances.
Since the beginning of 2019, Xiaomi Marketing has created the "Million Hour Challenge" through distribution and promotion on the Xiaomi Sports APP, released the "Sleep White Paper", launched the "Sleep Defense 21-Day Check-in", "Sleep God Challenge" and other events A series of activities to build a deep understanding of sleep with users.
It is worth noting that the “Sleep White Paper”, “Sleep Defense 21-Day Check-in”, “Sleep God Challenge” and other activities have more than 2 million clicks. The user’s desire to interact with sleep is evident.
Become a sleep expert and say good night to 100 million people
In the past six months, through continuous interaction and communication with users, we have a deep understanding of users' sleep conditions, and together with "Good Night" we have a deep understanding of sleep disorders people Portraits such as geographical distribution and gender differences help the brand become an expert in the sleep field.
More importantly, we hope to empower the entire industry with this ability to help more people pay attention to and improve sleep problems. Xiaomi and Yiling jointly spoke out to help the China Pharmacy Development Report Conference and Xiding Conference be successfully held.
During the Xiding Conference, Yiling Pharmaceutical organized simultaneous online and offline expert sleep lectures to popularize healthy sleep knowledge and awaken the public's understanding of healthy sleep; promote the co-creation and co-construction of sleep aid industries in different fields, and carry out sleep medicine and intelligent The cross-border integration of technology and a series of public welfare activities launched in cooperation with Xiaomi Sports use smart technology to empower healthy sleep and spread healthy sleep patterns. The innovative promotion of the newly upgraded brand "Wanbi'an·Jujube Seed Oil Soft Capsules" will allow more patients to understand the use of safe and effective sleep aid products.
Efficient combination and precise reach, so that everyone can find a good night
After the efforts in the first half of the year, we have helped many people improve their sleep quality. In the second half of the year, we further upgraded and optimized our cooperation strategy, and used more precise contact methods to allow more people to experience Good Night products and improve their sleep.
First of all, we used the big data capabilities of Xiaomi DMP to accurately target the main sleep disorder groups for Good Night.Then, it can accurately reach target users through various entry-level APPs of Xiaomi MIUI, helping Wanbi'an to attract sales in offline pharmacies.
Secondly, in the past December, we further created the "Deep Sleep Challenge" and "Quality Sleep Challenge". Participating users can directly generate sleep reports and view their own sleep data, analysis and "Guidelines for a Good Night's Sleep". It is worth noting that if you learn about healthy sleep on the event page and sign in, you will have the opportunity to receive Xiaomi Amazfit GTR watch, Xiaomi scale, and Xiaomi Band 4. Every participant can receive good night tips that will help you sleep. ·Spiny Date Seed Oil Soft Capsule Trial Pack.
In addition, through a full year of in-depth research on sleep, Wanbi'an has become a "sleep expert", bringing users professional and authoritative sleep knowledge and answers.
In 2019, we have helped many people improve their sleep quality through a year of hard work. On the other hand, as the pace of urban life becomes faster and faster, more and more people will have sleep problems. Yiling Pharmaceutical will explore deeply in the field of soothing the mind and aiding sleep for Chinese people, including organizing expert sleep lectures, online brand promotion and tens of thousands of offline pharmacies to popularize healthy sleep knowledge and awaken the public's understanding of healthy sleep; promote The sleep aid industry in different fields is co-created and co-constructed, and cross-border integration of sleep medicine and intelligent technology is carried out.
