EInk Technology, the global leader in electronic paper, announced today that its ACeP advanced color electronic paper (Advanced Colore Paper, ACeP) technology has been approved by Japan Toppan Printing Co., Ltd. (TOPPANPrinting Co. Ltd.) and Japanese department store retailer Mitsukoshi Isetan (Isetan Mitsukoshi Ltd.). ) adopted to develop the world's first full-color electronic paper advertising billboard for retail channels. Yuantai Technology ACeP can display a color gamut of more than 32,000 colors, making it an alternative to traditional paper advertising posters with a rich display color gamut.
Yuantai Technology's ACeP can display a full color gamut including eight primary colors. It is composed of patented microcapsule electronic ink technology with 4-color particles such as cyan, magenta, yellow and white, and uses traditional color filters (ColorFilterArray , CFA) allows the colors of each pixel to be displayed side by side in different ways. ACeP uses four colored particles to move to different positions in each pixel, blending rich and diverse colors. ACeP also has electronic paper characteristics such as low power consumption, the same as paper, and the display content can be read under any light source.
Japan's Mitsukoshi Isetan Department Store implements work process reorganization within the company based on the international corporate social responsibility ESG (Environmental, Social and Corporate Governance) principles. Cooperated with TOPPAN to develop full-color electronic paper advertising billboards to reduce the paper resources and electricity used for promotional posters in department stores, and to improve work efficiency through digital management. Isetan Mitsukoshi's Shinjuku branch has introduced the first full-color electronic advertising signboard demonstration site since February 20 to promote the "HANABANASAI Flower Festival" shopping mall event.
is a full-color electronic paper advertising signage jointly developed by TOPPAN and Isetan Mitsukoshi. The display content can be updated through a computer or smartphone. It improves operational efficiency and reduces resource consumption through simple content updating. E-paper signage does not require an additional floor-standing power supply system. It is not limited by power cords and can be moved to the desired advertising position at any time when the mall counter is adjusted. It has a high degree of mobility. In addition, ACeP has a wireless update message function that can deepen the visual effect of store promotions.
EInk Yuantai Technology Japan Branch General Manager Naoki Sumita said: "We are very happy that ACeP has been adopted by our partner TOPPAN and introduced into Japanese department stores as an advertising billboard application. Today with the continuous development of technology, the world we live in The world has become more interactive and connected, so companies need to develop solutions that contribute to the sustainability of life and the environment. We hope that the cooperation between EInk and TOPPAN will open up the potential for full-color electronic paper in retail advertising and related areas. "Market development." Heeday Danjo, general manager of
Toppan Printing Co., Ltd., said: "We are honored to cooperate with Yuantai Technology to jointly develop the potential market for ACeP applications. We hope that through this cooperation, we will continue to promote the electronic advertising signage business and provide retail services." "
is the first demonstration site using ACeP full-color e-paper advertising billboards. It will be installed at the front entrance of Japan's Isetan Mitsukoshi Shinjuku store from now until March 26. to promote its mall activities. (Source: China Taiwan Business Times)
