On October 20, International Chefs Day, Zhang Haitao, President of Unilever Food Planning China, and Chen Changping, Director of Unilever Food Planning East China, visited Treasure Hunt for inspection and exchange. Zhang Liang, the founder of Treasure Hunt Shaoxing Cuisine, warml

On October 20, International Chefs Day, Zhang Haitao, President of Unilever Catering Planning China, and Chen Changping, Director of East China Region of Unilever Catering Planning, visited Treasure Hunt for inspection and exchange. Zhang Liang, the founder of Treasure Hunt Shaoxing Cuisine, warmly received him. The two parties had an in-depth discussion on the development trend of local cuisine, hoping to jointly bring Shaoxing cuisine with more flavor and warmth to the people of Shaoxing, and work together to promote the better development of Shaoxing cuisine!

Zhang Haitao (fourth from left), Zhang Liang (third from right)

International perspective

Interpretation of Shaoxing cuisine's "keeping integrity and bringing forth innovation"

Zhang Liang first introduced the development of Shaoxing cuisine in recent years. He said that in the past few years, the development of Shaoxing cuisine, like other local cuisines, was in trouble. After constant exploration, Shaoxing cuisine brands represented by Xunbaoji, Xianheng Hotel, etc. began to cook Shaoxing cuisine with the concept of "keeping integrity and bringing out innovation". That is to say, while adhering to Shaoxing food culture and the essence of the traditional taste of Shaoxing cuisine, we should keep pace with the times and consumers, use new appearances, new forms, and new angles to interpret Shaoxing cuisine, and give it the connotation of the new era. After several years of hard work, the ancient Shaoxing cuisine has taken on a new look and is becoming more and more popular among locals. It has been awarded CCTV-2, CCTV-4, CCTV-10, Hunan Satellite TV, Jiangxi Satellite TV, Zhejiang Satellite TV, "Sanlian Life Weekly", "Southern Weekend" and other authoritative media attention.

In September 2019, Treasure Hunt was featured on CCTV-2

In December 2020, Treasure Hunt was featured on CCTV-4

Zhang Haitao, President of Unilever Catering Planning China, highly praised the achievements of Shaoxing cuisine in recent years, and also strongly agreed with Treasure Hunt's "keeping integrity" The development concept of "creating new things". He said that when it comes to catering, the taste of the dishes comes first. Shaoxing cuisine has a long history and has accumulated over thousands of years to form ten major flavors, including moldy, smelly, pickled, soy, and drunk. This is a valuable asset. At the same time, catering is also about warmth and connection between people. Treasure Hunt uses new appearances, new forms, and new angles to interpret Shaoxing cuisine and synchronize with consumers. This kind of care can be felt by consumers. Unilever Food Planning has been passionate about food for more than 30 years since it entered the catering industry in the 1880s. This is also one of the important driving forces for Unilever Food Planning to develop into the most successful food planning company in the world.

It is understood that Unilever Food Planning is a member of the Fortune 500 Unilever Group. It is also one of the world's largest food companies and one of the world's top catering solution providers. It owns Knorr, Hellmann's, and Lipton While world-famous high-quality brands such as Sijibao and Sijibao provide customers with professional cooking ingredients, a kitchen consulting team composed of more than 300 master chefs can also empower customers and provide professional catering solutions. . In China, Unilever Food Planning understands the culinary essence of various Chinese cuisines and the consumption preferences of diners, and provides products and services to more than 100,000 customers.

Looking forward to more cooperation

To jointly promote the development of local cuisine

Food safety is the cornerstone of the development of the catering industry, and it is also one of the focuses of Unilever's catering planning in recent years. In 2017, Unilever Catering Planning and the China Cuisine Association established the Catering Industry Food Safety Promotion Center to comprehensively improve the quality and safety level of the catering industry and promote the sustainable development of the catering industry.

Therefore, when Zhang Haitao learned about Xunbaoji’s business philosophy of “dishes reflect character, cook with conscience” and “no money if it’s not delicious”, he expressed his appreciation again.

"The main purpose of doing this is to reassure customers that food safety is paramount. At the same time, it is also a forcing mechanism. By actively returning unpalatable dishes to customers, we force our team to continue to make better products." Dishes." Zhang Liang added.

The two sides also discussed the China Local Cuisine Development Conference. In this regard, Zhang Liang said that food is the most typical culture of a city, but now local dishes in many cities are disappearing little by little, which is a pity.He initiated the "Chinese Regional Cuisine Development Conference" because he wanted to shoulder the responsibility of a catering person in an era of cultural self-confidence and share the successful experience of Shaoxing cuisine with other cities, so that the food culture in more places can be awakened and revived. .

Zhang Liang, the founder of the China Regional Cuisine Development Conference, gave a keynote speech

Zhang Haitao said that at the just-concluded 2021 World Sichuan Cuisine Conference, Unilever Food Planning, as the chief strategic partner, shared with industry colleagues the consumption characteristics and trends of mainstream young diners in the Internet era. taste needs, as well as the new trend of Sichuan flavor, and provides new solutions. Unilever Food Planning also looks forward to more cooperation with Xunbao Ji to jointly promote the revival and development of Shaoxing cuisine and even more local cuisines.