As far as "Qingqing Campus Recruiter" Qing Qingjun knew, their family was originally a brand owned by Unilever, a Fortune 500 fast-moving consumer goods company. So, after independent development, is this tea brand still worth applying for?

In the past few days, the tea beverage brand Lipton has started recruiting summer interns for 2022.

As far as "Qingqing School Recruitment" Qing Qingjun knows, their family was originally a brand of the top 500 fast-moving consumer goods company Unilever . However, this "former owner" disliked the slowdown in revenue growth in the tea market, and sold its tea company Ekaterra to CVC Capital, known as the European PE giant, at the end of last year.

According to official information, Ekaterra has the largest tea business in the world and has multiple tea brands, including the well-known Lipton.

So, is this tea brand that has developed independently still worth applying for?

Today, Qing Qingjun from "Qingqing Campus Recruitment" will talk to you about Lipton and their campus recruitment project. It should be pointed out that I have written related job search guidance articles before. If you want to review, please click:

Yum China is recruiting interns. Is there any "money" prospect in applying for the parent company of KFC and Pizza Hut?

Nestlé is recruiting interns and provides free coffee, ice cream, and cereal at work... How to apply for a job at a Fortune 500 food company?

The tea giant that was "sold at a low price"

Qingqing Jun, the "Qingqing School Recruiter" (WeChat public account ID: xiaozhaoheshixi), learned that when Lipton entered mainland China in the early 1990s, it played a role in "innovating" tea drinking The role of the method.

Because before this, drinking tea was the preserve of older “veteran cadres”, and young people always felt that drinking tea was too troublesome (there were too many steps to make tea and it was too cumbersome).

But this tea brand, which was still owned by Unilever at the time, brought an innovative "bag" form. When you want to drink tea, just take out a small packet and pour some hot water.

This made young people who originally disdainful of drinking tea began to drink tea at work or in their spare time, and it even became a symbol of fashionable life.

Because of the "all-in-all" approach, their sales are also rising.

At its peak in 2016, the total export volume of China’s nearly 70,000 tea companies was less than half of Lipton’s that year.

This is indeed ironic. You know, the hometown of tea is China. It is a drink that spread from China and gradually became popular all over the world. In the end, he was defeated by an imported product.

Then, some students may ask, since their home is so popular, why did Unilever sell their home at a low price last year?

Qingqing Jun, the "Qingqing School Recruitment", understands that the reason is related to changes in consumer tastes.

As we all know, in recent years, new tea drinks such as Hi Tea , Nayuki's Tea , and coffee chain brands such as Luckin Coffee have gradually emerged. New tea and coffee brands such as

outperform bagged tea in terms of taste, appearance, variety and other aspects.

Bagged tea, which used to lead the trend, now seems a bit outdated.

is reflected in sales. Starting from 2019, Unilever's tea business sales have begun to decline.

Therefore, after careful consideration, this multinational fast-moving consumer goods giant packaged and sold its tea business to CVC Capital.

In other words, Lipton’s old employer has become CVC Capital and has nothing to do with Unilever anymore.

Now that it is "solo", it is both an opportunity and a challenge for this tea brand.

The opportunity lies in the increased independence and the ability to make decisions on everything by oneself; but the challenge is that without Unilever, the brand will face greater pressure on channel promotion and sales.

Interpretation of Lipton’s 2022 Summer Intern Recruitment

As far as Qing Qingjun from “Qingqing Campus Recruitment” knows, their summer intern project this time lasts for eight weeks in total.

7’s content includes onboarding Q&A, open classes (introducing industry knowledge & sharing of work processes), and HR one-on-one career conversations.

8’s content includes empowerment workshops (excellent cases & experience sharing), face-to-face meetings with celebrities, and graduation parties.

The departments for this internship recruitment include customer development department, marketing, supply chain, finance department, human resources, etc.

Among them, I have introduced in previous articles that the core department of FMCG companies is the marketing department, which has high job responsibilities, high pressure, and high liquidity. Of course, the salary is also very considerable.

According to official information, this project is open to fresh graduates from Chinese universities at home and abroad in 2023-2024 with an undergraduate degree or above.

The school recruitment process includes: online application assessment, group interview, employing department + HR interview, and onboarding.

So, what are the advantages and disadvantages of applying for their intern program?

On the plus side, Lipton's ekaterra business covers more than 100 countries around the world, and it still has considerable influence in the world's tea market. Therefore, the platform is a good starting point and is a good choice if you are interested in this field.

However, having said that, as I mentioned before, Ecotech is no longer owned by Unilever after all. The loss of this "big leg" and the fact that the domestic bagged tea market is not as good as before has also cast a shadow over the company's development.

Next, in order to make it easier for everyone to apply, Qing Qingjun of "Qingqing Campus Recruitment" has compiled the company's written interview experience for your reference:

Since their family only "sold themselves" at the end of last year, everyone should refer to the campus recruitment If you have experience, you can refer to their "former employer's" application strategies.

The situation of applying for Unilever's 2022 summer intern is:

AI interview:

Record audio to text, and the test is behavioral interview questions, usually four questions, each question starts with 10 minutes.

VI interview:

record video to answer questions, or live video interview. Generally, the test is about the professional knowledge of the position you are applying for.

AC session:

Time: 45 minutes reading material + 30 minutes leaderless group discussion . The materials discussed in the

case are all in English and are about 20 pages long. The marketing department usually focuses on the designated product marketing and promotion plan.

I think the preparations you need to make before applying include:

1. Understand the company and its brands of ekaterra (including product positioning, target consumer groups, marketing plans, etc.).

2. Understand the specific work content of the position you are applying for, extract the areas where you fit the job requirements, and put them into your self-introduction.

3. Prepare some common interview questions (including self-introduction, Procter & Gamble eight major questions, why you chose our company/this position, your strengths and weaknesses, do you have any questions to ask me, etc.)

Finally, I wish everyone a successful application. !