"There were two roads in the forest, and I chose the one less traveled by..." Lu Hong could have chosen an easy elite career, but instead he challenged a dream road, with touching true stories and transnational documentary images. , created Taiwan’s first clothing and bag brand that combines cultural and creative design with social enterprise concepts [la yoo]
Lu Hong
[Lu Hong’s profile]
Lu Hong graduated from the Department of Law/Journalism Institute of National Taiwan University, creation He has always crossed fields. Not only has he won the best director at international film festivals and the winner of the Taiwan Film Tutoring Award for Screenplay, he has also served as a GQ/Elite Reading special writer and the design curator of Taiwan Designer Week, traveling between Taiwan and Shanghai. Shooting commercials. His diverse life experience has led him to be invited to speak at TED*Tainan, TED*Taipei open mic, pecha kucha, the South Campus of the National Palace Museum, Taiwan Creative Design Center, Good Design Association and other cultural and creative and social enterprises, and served as a cyanotype cultural creative Park committee member, advisory committee member of Tainan Municipal Library, and was invited by Cheng Kung University , Tsinghua University, Kunshan University of Science and Technology, Yunlin University of Science and Technology and other universities to give speeches and serve as judges, sharing the concept of cultural and creative social enterprises.
[ Cross-field Achievements 】
In 2010, he shot the opening film of the Kaohsiung Film Festival "Life Infinite Company". In 2011, the film was shortlisted for the Piccolo Grande Cinema Film Festival in Milan, Italy, the element 6 unit of the Giffoni Film Festival in Italy, and the Seoul Youth Film Festival in South Korea. In 2012, it won the Iran Iran Film Festival. Sfahan Children's Film Festival "Best Director" Award.
In 2011, he created his own cultural and creative brand [la yoo] in Tainan, with unique design and cultural connotation, and proposed social design concepts. The following year, he cooperated with disadvantaged women groups to create jobs. In 2014, we launched an international social assistance program and cooperated with the international volunteer organization ELIV to implement the international [Collaborative Bag Making] program, teaching Cambodian poor mothers how to make bags. We received funding from the flying V platform and were featured in four major newspapers including Apple and Liberty. exposure.
In 2013, the work of [la yoo came to you] won the " Golden Pin Design Award ", "Cultural and Creative Excellence Award" and "Best Cultural and Creative Product Award", and was selected by fresh Taiwan to represent Taiwan at the Tianjin/Qingdao Famous Brand Fair, The chairman of the Mainland Affairs Council came to consult for advice. In 2014, it was ranked first in the Internet Popularity Poll among Lavie's top 100 cultural and creative brands.
In 2015, Lu Hong was invited to serve as a judge for the Ministry of Labor’s social enterprise competition, to give a lecture at the South Campus of the National Palace Museum, and to give lectures on cultural and creative industries and brand marketing in universities across Taiwan.
In 2016, [la yoo] went to Japan to participate in the "Lohas festival", and opened pop-up stores in Osaka and Kyoto. It went to Hong Kong PMQ to open pop-up stores, and also opened pop-up stores in Kowloon and other places. Sales. Visited Thai metalworking designers and tailors to explore the possibilities of the ASEAN market. We also collaborated with Thai brands on design, and our works were exhibited in Thailand's largest international gift "BIG". Went to Paris and Avignon, France, to participate in Visited multiple channels to discuss possible future market cooperation with original dealers in France.
Social design concept
Social enterprise vision by assisting the production process
What is design? [la yoo] believes that design is not a tool for designers to earn fame and fortune, but should be a concept that helps society become better, so We put forward the concept of [social design], and by designing a series of assistance production processes, we hope to move towards social enterprises and help people in need in all corners of the world live better!
is an international design brand *social enterprise As examples, we can refer to China's shokay and Japan's mother house. The former uses Tibetan yak as its material, and the latter uses India as its production base. They combine different skills from around the world to help local people live a better life, thereby creating a win-win situation. A social enterprise. We will also take this as our goal to turn Taiwan's designs into international design products through the skills of people from different countries!
The practical journey of social design
In order to protect children in remote villages in Cambodia from human trafficking and sexual abuse, [la yoo] went to the villages around Siem Reap in Cambodia in 2014.5 to teach local mothers tailoring skills and weave better things. In my life, I also pioneered [assisted production process], completing the pre-production of bags in a tailoring studio in Taiwan, and asking Cambodian mothers to use their good hand sewing methods. The project has been going on for more than a year, and I hope to continue to help women and children in the future!
