The 21st century is an era of accelerated urbanization and rapid economic development. Under the combined influence of counter-urbanization, , post-industrialization, and the leisure era, "rich life but spiritual loneliness" is the daily label of most individuals at this stage.
Under the fast-paced and high-pressure life, people are full of endless yearning for returning to nature, and rural tourism has emerged as the times require.
Among the many leisure formats in rural tourism, B&B is the culmination of multiple formats. It is a new accommodation format that can effectively combine local natural and humanistic elements, allowing guests to experience local characteristics more deeply and satisfy their spiritual experience needs. .
In the author’s opinion, B&B is actually a kind of local time management. The local cultural landscape and natural landscape are the peripheral factors that attract tourists. The core attraction is the B&B owner’s time management of tourists’ different demands, which is reflected in the tourists’ time in the accommodation. During the process, I had in-depth contact with the B&B owners, felt their personal services and family atmosphere, and finally integrated into the local life.
At present, the areas where the B&B industry in my country is relatively mature are mainly concentrated in Taiwan, Zhejiang and other places. Take the Chenlu Village + FLY INN B&B that was visited by Blue Ocean Consulting for an in-depth training on leisure agriculture and rural tourism in Taiwan as an example to analyze how to create a warm and welcoming B&B. A B&B with a story.
Case introduction: In 2001, a couple in Yilan, Taiwan, realized their dream of buying a house.
But that year, both of his children went to college away from home, and the house suddenly became empty.
In that year, Yilan held the International Children's Play Festival. A large number of people are flocking to Yilan, and the demand for rooms exceeds supply.
This couple turned this house into one of the earliest B&Bs in Yilan. This is the origin of Chenlu Village. In 2010, daughter vivi, who was studying abroad, decided to follow her father's footsteps and return to Yilan to open her own B&B.
This time, she also brought her husband Chris to run the business together. Chenlu Village and FLY INN B&B have become one of the most storied B&Bs in Yilan.
Creation method:
1) The host of the B&B is warm and hospitable, and his attitude towards life that is willing to share is the top priority.
B&B hosts, as managers of tourists’ time in the place, have wine and stories as the primary factors to attract others, and these factors have also become the theme labels of B&Bs, achieving a certain cognitive resonance with tourists through warm storytelling. .
2) Create a sense of life space to meet tourists' needs for aesthetics, personalization and home atmosphere of the living space.
The best way for tourists to integrate into the life of a B&B is to give them full autonomy and trust in their close contact with public spaces. For example, the self-service use of the open kitchen and the visibility of the housework life process.
3) The creation of an open public interactive communication space inside the B&B meets the social needs of hosts and guests.
This is often the place where B&B hosts spend the longest time managing tourists.
4) Personalized room creation, each house is an independent individual with a soul, while taking into account the overall style unity.
combines B&B labels, local culture, and landscape views to create a unique "one room, one world" atmosphere.
A 7-day and 6-night in-depth study tour in Taiwan hosted by Blue Ocean Consulting is about to begin. The inspection of B&B brand operations and management is the focus of this study tour. During the study tour, you will have the opportunity to have in-depth discussions with B&B hosts, Blue Ocean experts, and elites from various industries on how to build B&Bs. ,stay tuned!
Taiwan study tour registration, please click "Learn More" below!
