36Kr learned that Beijing Yili Technology Co., Ltd. has recently completed a pre-B round of financing worth tens of millions of yuan. This round of financing was led by TusStar Venture Capital, with Anji Liangshan Mass Entrepreneurship Co., Ltd. following the investment.

text | Gaoya

editor | Peng Xiaoqiu

36 Krypton learned that Beijing Onemile Technology Co., Ltd. (hereinafter referred to as "Onemile") has recently completed a pre-B round of financing of tens of millions of yuan. This round of financing was funded by TusStar Venture Capital Leading the investment, followed by Anji Liangshan Shuangchuang Venture Capital. This round of financing will be mainly used for product production and layout in the two major markets of domestic and North America.

Short-distance travel is one of the hottest fields at the moment. Under the energy variable trend of electrification, entrants include not only established electric vehicle companies, but also distribution-type manufacturers with supply chain advantages, as well as trendy items such as ebikes and electric skateboards that aim at coolness. Pointing to the same keyword: is a DTC brand in the field of short-distance travel.

"Onemile" product

"Onemile" is a member of the short-distance travel industry. The origin of its name is that it focuses on one-mile, fragmented travel in the city center and develops lightweight and portable new energy transportation tools. 's product series currently includes two types of smart folding electric bicycles and fully folding scooters, which can be subdivided into six models: Halo City, Halo S, S8, M40, P40, and Nomad. The cruising range covers 30km to about 200km. etc., which can almost meet the needs of short-distance road transportation in Europe and the United States.

"Onemile" was established in Beijing in 2015. It has currently deployed about 200+ offline store channels in the European market. Its supply chain layout is distributed in the integration of Beijing headquarters, Zhejiang factory and French R&D center, from product concept, Research and development, design and production can all be completed independently. In addition, the "Onemile" European team can also be directly responsible for after-sales issues in European and American regions with high return rates, which is more helpful for localized brand building and adjustments to understand customer needs.

"Onemile" products

Products In terms of product quality, design aesthetics, convenience and comfort, etc. are all factors that consumers consider. In 2017, "Onemile" won the German Red Dot Award for Best, which is known as the Oscar Award in the design industry. "Onemile" founder Yu Lin told 36氪 that its Halo series is the world's first fully foldable scooter with a seat. Through innovation in design and structure, "Onemile" has made the electric motorcycle into a skateboard. The size and weight of the bike have been reduced, and it has obtained the qualification standards for electric motorcycles in Europe, improving its portability.

In fact, folding electric travel products have higher requirements for materials, structures and circuit systems in production, and the convenience of folding just meets the pain points of most consumers. This is also the most important factor for "Onemile" products. A distinctive place.

"Onemile" product

Yu Lin believes that among the new travel methods, the combination of 'car + two-wheeled vehicle' is the main one. That is to say, when people mainly travel by car, they still need short-distance two-wheeled travel as a Road added. "For example, our scooter can be folded up and put in the trunk of the car. Especially now that the popularity of new energy vehicles and future autonomous driving will change the way we use cars or the way we live in the car, so many times we The charging pile is parked at a certain distance, which may be two or three kilometers, and foldable travel products are an essential travel tool. "

"Onemile" products

The European market is the main battlefield of "Onemile". Onemile, its products are now sold to more than 20 countries including France, Belgium , Luxembourg , Switzerland , Netherlands , etc. Yu Lin told 36Kr that in the past seven years of development, “Onemile” has been in EU has formed a better brand effect . Compared with the mature short-distance travel market in Europe, which has a larger base and greater stickiness, North America has a more blue ocean market imagination. Even under the epidemic last year, the market share of two-wheel electric vehicles in major EU countries still exceeded 30%. Growth rate, "Even so, it is still in the market cultivation stage, and there is a possibility that brands will emerge, especially for brands and companies whose supply chains are basically in China."

"Onemile" took three years After opening up the European market, the next step will be to go to the two major markets of the United States and China with a more comprehensive product series and localization adjustments. Yu Lin told 36Kr that polishing in each market takes at least two years, “from product establishment, design, development, and mass production, to feedback from after-sales service, to feedback from user experience. To do another round of product iteration, we need to try it step by step. "

"Onemile" product

faces new markets and also has new challenges. But for “Onemile” at this stage, it will be simpler than entering the European market. This is because it can fine-tune and reorganize the existing product portfolio that has been verified in Europe. “For example, it may be an independent station in North America; in China, "In January 2023, over-standard vehicles will not be allowed on the road, so more young people will be able to experience ebikes earlier." Yu Lin told 36Kr that each market is different and there will be strategies that are more in line with the local market. .

In addition, “Onemile” products have also developed more intelligent and sticky technological attributes under the electrification trend, such as the development of IoT modules and OTA upgrades, and you can understand each component of your vehicle through the “one-click detection” function health status, and also has a "one-click car search" function. In the European market, the GPS module and riding data are used to track positioning, increase the riding experience, etc. In the next new products, we will also try to use AI algorithms to improve The electric-assisted riding experience allows users to have a smoother riding experience on different road conditions.

At the same time, Yu Lin shared with 36Kr that battery safety is the most basic element that needs to be protected and tracked. The battery life also needs to be discovered and managed at any time. For this, “Onemile” can use its self-developed automotive-grade BMS system to achieve, "How far dozens of 21700 battery cells can ride is one of the most concerned issues among consumers, which is also the core of opening up new markets," Yu Lin said.