This time, the central media news gathering activity was jointly organized by the Propaganda Department of the General Administration of Sports and the Sports Lottery Center of the State Sports General Administration. The theme was "Looking at the Power of Sports Lottery in Zhejiang." Through in-depth interviews and detailed understanding of the central media, aims to explore how sports betting highlights the public welfare attribute in the process of building a responsible sports betting system, and what kind of driving force and guidance it has for the healthy and sustainable development of Zhejiang sports. ?
This newspaper, in conjunction with the Zhejiang Public News Channel, as one of the two provincial-level specially invited media outlets to collect news on this theme, followed the central media for interviews throughout the process.
Starting from June 2, Sports Tribune has launched a series of reports: "Look at the Power of Sports Lottery in Zhejiang" special report for the enjoyment of readers.
Zhejiang has a saying that "seven mountains, one water and two farmlands", and it is also the birthplace of "lucid waters and lush mountains are mountains of gold and silver". In the vast rural areas on both sides of the Qianjiang River, it is not uncommon for farmers who have become prosperous to live in new buildings and own cars. What the common people should enjoy more is a rich sports and cultural life. sports venues and facilities are spread throughout every village, becoming a beautiful landscape in rural Zhejiang. That’s right, national fitness venues in rural areas are often the busiest places in a village or community, and they are also the “check-in places” that residents must visit every day. Especially in recent years, the construction of national fitness facilities has been included in one of the "Top Ten People's Livelihood Projects in Zhejiang Province" many times, and the investment of sports lottery public welfare funds has also been given priority to these people's livelihood projects, which has greatly improved the level of equalization of urban and rural public sports services.
When walking into Sanyang Village,
Shuangpu Town, Xihu District, Hangzhou, the most eye-catching thing is the sports field covering an area of more than 8,000 square meters, including two basketball courts, a cage football field, a square dance floor, a fitness path, and surrounded by greenery. Surrounded by trees, the environment is pleasant. When the reporter visited, it was leisure time after dinner. People playing basketball and dancing in the square were extremely noisy. On the football field, a group of teenagers are receiving training, and it can be seen that their foot skills are already very good. Qian Hongqi, the village party secretary of, said that the village of has always had a strong atmosphere of national fitness. In the early 1960s, it was known as the "Hometown of Basketball". Nowadays, life is getting richer and richer, and the demand for national fitness is also growing. In the past few years, national fitness facilities have been continuously expanded, transformed and upgraded. While satisfying the fitness and leisure needs of villagers, it also attracts residents from surrounding villages to exercise.
When the people call, there will be a response. Xijingtang Village, Zhenhai District, , Ningbo City, more than 100 kilometers away from Hangzhou, has the same approach as Sanyang Village.
The national fitness facilities in this village are shared by “three generations”. The first generation of is the "Cultural Auditorium" , where you can play chess, read, listen to lectures, and enjoy the beauty of "quiet exercise"; the second generation of is the National Fitness Plaza , including fitness centers, basketball courts, and tennis courts. A lively and vigorous figure, this is the "beauty of movement"; the third generation of is a national fitness building , with complete fitness equipment and exercise rooms. Even the village's dragon dance team has specially reserved a rehearsal space. , embodies the "beauty of fashion". After walking around the village, I found something even more surprising: a colorful fitness trail was laid out on the street of Village. Take a walk after dinner, which is both fitness and recreation. I'm afraid city people may not be able to enjoy this kind of sports life. The abundant national fitness facilities in Xijingtang Village are a typical answer to Ningbo's efforts to solve the problem of "where to go for and fitness".
not only solves the problem of "where to exercise", but also solves the problem of "how to exercise". reporters learned that the villagers of Xijingtang Village also have dedicated people to guide them in their fitness.There are more than ten sports teams in village, such as line dancing, dragon dancing, fitness ball, softball, and basketball teams. Each team is equipped with a social sports instructor to provide "private training" services for the villagers' scientific fitness. As for the lineup of social sports instructors, there are 130,000 in Zhejiang Province.
The Xiaokang Sports Village Upgrading Project not only meets the "rigid needs" of the masses for fitness, but also drives the economy with "rigid needs", making the "sports +" article more and more in-depth, and contributing to the promotion of the rural revitalization strategy. Pinghu Xujiadai Village, Lindai Town, is a typical Jiangnan water town. In 2018, the village was rated as the "Popular Tourist Attraction Village of the Year in the Zhejiang Tourism General Evaluation List". In addition to its mountainous water resources, the village relies on its baseball field . Huge benefits have been produced during the construction, opening and hosting of baseball stadiums and events.
The baseball field in this village is currently the only professional baseball field in the province that meets the specifications of international youth baseball competitions. Why did build a very "foreign-style" baseball stadium in the traditional Jiangnan water town? People in the village take a long-term view.
Village Party Committee Secretary Liu Jianqun said -
"The sports industry is a sunrise industry and can effectively promote rural revitalization. Everyone in the village understands this."
Japanese and Taiwanese businessmen gather in Pinghu, and many companies come to the village because of the baseball field. Team building activities. In addition, Jiaxing is adjacent to Shanghai and has Shanghai’s experience and resources for youth baseball development to draw on. The baseball stadium attracts more than just local attention. Last year, the Fawn League (Jiangsu, Zhejiang and Shanghai) autumn baseball league was held here, attracting more than 10 teams to compete here. This year, it also competed with the world's number one American youth club - The Babe Ruth Baseball League joined hands to bring the league's China headquarters operations center to Lindai Town.
"Next, we will use the baseball game as an opportunity to make a big article on 'sports + tourism'. " Liu Jianqun said that they are working hard to improve the village's tourism reception capacity and take the sports road of rural revitalization. On the day of the reporter's interview, the village was holding a training class for baseball coaches and referees in the town. Liu Jianqun said that in the future, there will be more baseball games and activities, and the coaches and referees at home will also be of great use. At the same time, villagers are also rushing to open farmhouses and B&Bs to prepare for the arrival of the "rural baseball economy."
Extended reading
As a national public welfare lottery, sports lottery public welfare funds "come from the people and are used for the people." Half of the public welfare funds raised are handed over to the central government, and half are used for sports and social welfare undertakings in Zhejiang Province. The sports lottery public welfare fund promotes the deep integration of national fitness and national health. The province has completed a total of 2,200 new well-off sports village upgrade projects, and invests 11 million yuan every year to carry out training and activities for social sports instructors, which has greatly enhanced the construction and utilization of sports facilities in the province. With the support of the Sports Lottery Charity Fund, it is more convenient for villagers to participate in sports and fitness activities and get more sports benefits.
Producer: Tang Yihong
Sports News reporter: Huang Wei, Xu Jing, Kangkang
