01. Help you transform into
What is the first thing that comes to mind when you think of the name " Oguri Shun"?
Is it the unrecognizable Uchiyama Haruhiko, the domineering Takitani Genji, the childhood god Kudo Shinichi, or the Sakata Gintoki whose character destroys the real person?
With his superb acting skills and exquisite facial features, Shun Oguri has made countless girls obsessed with him. Even teenagers dream of becoming a man like Shun Oguri who can exude hormones just by looking at him.
Shun Oguri is indeed very charming, but today’s protagonist is not this well-known Japanese actor, but Tony teacher "Shun Yamashiro Oguri" who lives in Chongqing and runs several barber shops.
This barber who only joined Bilibili in January this year not only gained 2 million fans in just over a month, but was also officially named by Bilibili as the fastest growing fan in the entire Bilibili since this year. Personal up master.
What made him achieve such an achievement was none other than his own hairdressing skills and communication skills.
The average length of Yamashiro Oguri Shun's videos is about 3 minutes. The content mainly covers the process of his clients' haircuts and the changes in their styles. Almost all viewers who have watched it are amazed by his "plastic surgery".
The customer may just be an ordinary street boy before entering the door, but after some "repair" by Yamashiro Oguri Shun, the boy may be the most shining kid in the whole city, just one step away from becoming a star in an idol drama. Explore this step.
A girl who has been frustrated in love and does not know how to express love can become a "strong one" in less than half a day by sitting in his barber shop, regaining her confidence and vowing to win the heart of her sweetheart.
No matter whether you are male or female, old or young, tall or short, fat or thin, as long as you put your head in the hands of Yamashiro Oguri Shun, you can become an Internet celebrity.
For example, when a customer who claimed to be "the current boyfriend of Shun Yamashiro Oguri's ex-girlfriend" came to his store, he turned out to be a young man with a bad appearance and nothing to do with the word "trend".
When this young man first arrived, he launched a teasing offensive against Yamashiro Tony. Using his status as "current boyfriend", he madly "taunted" Yamashiro for missing out on love because he was not as tall as him;
Yamashiro was not to be outdone and played his best After all, his appearance does have a bit of Oguri Shun's charm;
During this awkward and unattractive chat, Yamashiro's hands were never idle. As early as in the communication and observation before the haircut, he knew exactly what kind of hairstyle was suitable for this "his ex-girlfriend's current boyfriend".
After a period of trimming and styling, the young man’s hairstyle has also changed from the original “bird’s nest” to a “Korean wave”, which can be described as two completely different people. In the comment area, some netizens even strongly urged this young man to debut on the spot. It seems that the pressure has come to the Korean group.
Of course, ridicule is all about ridicule. From the changes in the young man’s past, we have indeed seen that Tony Yamashiro’s strength is indeed worthy of his current popularity; and in order to let netizens understand the more realistic haircut process, he will also release some stuff. A haircut video full of all kinds of useful information.
The customer this time was a 15-year-old boy, but because the boy's hairline was too high and his protruding forehead affected his overall temperament, he looked like the famous actor Ge You, which led Teacher Yamashiro to think that the boy was already over his age. 18.
In order to regain the boy's confidence and let him radiate the youthful vitality that should belong to him, Yamashiro decided to overturn all his existing hairstyles and rebuild them.
Since the boy was dissatisfied with his forehead, he had to cover it up with bangs. However, since the boy was still a middle school student, in order to avoid misunderstandings between teachers and students, Yamashiro could not make his hair too fluffy;
Therefore, after careful consideration After that, Yamashiro decided to get him a moderate bangs, which can not only cover up the hairline and sarcoma, but also not cover the eyebrows and make him look weak;
"Hairstyle is the key to affecting temperament" is not true at all. True enough, after another round of pruning, the boy was instantly "younger" by more than twenty years.
In addition to showing the haircut process, Shun Yamashiro Oguri will also share some communication skills to improve the communication efficiency between customers and Teacher Tony, reduce the probability of haircut overturns, or guide the audience how to identify their own facial features and face shape, find their own positioning and get a haircut. A suitable hairstyle.
Because Shancheng’s cutting skills are outstanding, many netizens go to his shop to be baptized, hoping that they can also complete a transformation; some customers also offer high prices of tens of thousands of yuan, just to "change their heads"; some even I begged in the comments section, hoping that he could hold a "national pruning tour" to sow the seeds of the trend across the country.
As a person who flatters the "customer first", he naturally does not dare to neglect these enthusiastic customers. However, no matter what the reason is for the customer to come for a haircut or how they look, he will communicate with them repeatedly before getting a haircut.
Because as an experienced teacher Tony, he knows that barbering is a process of change in which "success and failure are communicated"; as for the proposal of "national haircut patrol", he is currently also seriously considering it.
Of course, the reason for doing this is not only to meet the expectations of customers, but also because one of his ideals is to rectify the name of the barber profession.
02. The most ideal barber
The real name of "Shun Yamashiro Oguri" is Liu Yu. He is a native of Chongqing. The reason why he chose such an online name for himself is simply because he likes Shun Oguri, and his hometown of Chongqing is... Known as "Mountain City", he naturally combined the two words as he loved both.
Speaking of his relationship with Shun Oguri, we have to mention his middle school days.
At that time, "Hot-blooded High School " starring Shun Oguri was gaining popularity. This was a movie about a gang war between a group of bad students who like to fight. Liu Yu, who was in the rebellious period, and the role played by Shun Oguri "Takiya Genji" resonated strongly.
They are not willing to be bound by the rules of the school, and are eager to escape from this "cage" in some way and run freely in the vast society.
Coincidentally, his facial features and temperament are very close to Oguri Shun. In other words, it is precisely because he looks very similar to Oguri Shun that he was attracted to Takitani Genji, and then was attracted by his tough temperament and passionate ideas. infected. Therefore, in his second year of junior high school, he chose to drop out of school.
Parents with traditional ideas such as "Study seriously to get into a good university and find a good job" naturally did not agree with Liu Yu's approach, but he was determined to become Takiya Genji, and finally left school and ran away. Work as an apprentice in a barber shop. And the reason why he wanted to get a haircut was also because of a certain fate he had formed in the past.
When Liu Yu was young, he would often rub his mother’s styling mousse on his head to make his hairstyle look like that of a delinquent in the 1980s.The feeling of being different gave him a different kind of pleasure. In his opinion, different styles can not only distinguish others from himself, but also attract the attention of girls. If he mastered the technique of haircut, wouldn't he be able to dress up anytime and anywhere? Own?
Ever since, he dropped out of school and was washing people's hair in the barber shop day and night, from nine to ten, regardless of spring, summer, autumn and winter.
Due to the poor quality of shampoo provided in barber shops and the dry climate in autumn and winter, Liu Yu's hands are often in a state of cracked skin and flesh, but the workload is heavy, so he can only continue washing despite the pain.
What made him feel a little contradictory was that most of the people who would serve as apprentices in barber shops were people who dropped out of school like him.
Some of them have poor family backgrounds and can only go out to work early to make money and live day by day; some are not willing to stay in school and have no lofty ideals, so they just find a job to get by.
Because there is no ambition, many store employees are immersed in playing with their mobile phones after finishing their work, never thinking that they can use this time to learn more skills. Such thoughts also subtly affected Liu Yu, and for a long time, he also lived such a life.
Until one day, he found that he lacked self-confidence due to poor skills and could not communicate smoothly with customers. This had seriously affected his development prospects, and he began to worry about the future.
Fortunately, he did not wake up too late. Before he became an adult, Liu Yu would often notice female high school students coming to the shop for haircuts. As a teenager in adolescence, he naturally wanted to talk to girls, but he had no choice but to do so. He's just a wage earner and doesn't have the skills or confidence to communicate with these girls. In order to change this situation, Liu Yu decided to start further studies and appear in front of girls as a professional hairstylist.
After a period of independent study, Liu Yu quickly mastered professional barbering skills and became a professional barber who can stand alone.
At this moment, a friend took a fancy to his skills and invited him to work as a teaching assistant in a hairdressing training school. This invitation is of great significance to Liu Yu's career, because it is not only recognition of his barbering skills by those around him, but also an incentive for him to grow further.
In order to better impart knowledge to students, Liu Yu himself must first master mature skills, so every night, Liu Yu will arrange some extra exercises for himself. Due to his proficient skills and steady improvement in teaching quality, he was promoted from teaching assistant to lecturer in less than half a year, and later to the school management position.
The change in identity not only brought him confidence, but also made his family proud of him. Parents who were initially opposed to dropping out of school gradually recognized the profession of hairstylist after learning that their son had become a school teacher. They would proudly mention their son's name and profession in front of relatives. In Liu Yu's view, this is the first time that he has brought honor to his parents.
grew from a naughty child to a rebellious teenager, and then from a confused apprentice to a skilled teacher. The changes brought about by haircut are not only reflected in the appearance, but also in temperament, identity and even destiny;
is known as Liu Yu himself is not the only person who has changed. The customers he served when he was an apprentice, the students he educated when he was a teacher, and his own parents have all changed in certain fields more or less because of haircuts.
Liu Yu, who understood that a haircut could change more, decided to start a business.
One day in 2018, he successfully resigned. With the salary of more than 13,000 from the school last month, he found some relatives and friends to raise a small amount of money, and opened a barber shop with another barber friend. .Since it was their first time to start a business, Liu Yu and his friends did not dare to incur bad reviews from customers because of their negligence. Therefore, on the day of opening, the two worked from morning to night, not even daring to solve the daily problems of eating, drinking and eating.
Although he was exhausted on the first day of opening, Liu Yu did not think it was a hard job. After all, barbers rely on busy work to make a living. In this way, Liu Yu patiently ran his own shop. After two years of hard work, his barber shop became somewhat famous in the local area and the business was profitable.
But this is not the end of the career.
In November 2020, Liu Yu made another major decision to use self-media to expand the popularity of the store. After all, this is an Internet era, and even "life necessities" such as haircuts need to be promoted online.
In this way, Liu Yu began to compose "Yamashiro Oguri Shun's Haircut Diary". During the day, he filmed himself cutting hair for customers, and at night he used his mobile phone to edit the video. In order to ensure the timeliness of the video, the backlog of material could not exceed two days.
Sometimes there is too much material, and editing skills are still being explored. Liu Yu often has to cut until five or six in the morning before going to bed, and then gets up again at two or three in the afternoon to continue haircuts, and so on.
Hard work paid off. While Liu Yu was taking care of the store, his self-media was also a great success. In less than two years, Liu Yu’s short video platform account has gained 1.897 million fans and tens of millions of likes; after joining station B, it took only two months to achieve this achievement .
In his opinion, the reason why it can become popular quickly on station B is because there are few short documentary videos in vertical screen format, and haircuts are also very down-to-earth, and everyone needs and desires them. Like the customer in the video, I can have a strong contrast before and after a haircut.
Indeed, after "Shun Yamashiro Oguri" became popular on major platforms, countless customers came here because of it. Now the four branches run by Liu Yu have been fully booked. If you want him to give you "plastic surgery", you have to stay a few more weeks of long hair.
But these are not the only factors that make him popular. In addition to being amazed by Liu Yu's hairdressing skills and the changes in his customers' images, netizens are also impressed by his integrity.
In the process of repairing the appearance of the above-mentioned "Young Ge You", the young man mentioned that if the final effect was not satisfactory, he would quit Guan Liu Yu.
Hearing this, Liu Yu said it didn’t matter. Of course, this was not because it didn’t matter if he lost one million fans, but because he believed that whether netizens paid attention or not was based on their own will and he had no right to interfere; similarly, he has so far My actions so far have all been to follow my inner thoughts, and I have not deliberately compared with others or catered to others. In fact, before this young man, a "passing off" episode also happened to him.
At that time, Henan had just experienced a once-in-a-century rainstorm, resulting in numerous casualties and heavy economic losses. A fan privately messaged Liu Yu and asked him why he had not donated. If he did not donate again, the fan would remove him.
Faced with this question, Liu Yu ignored it, because in his view, this was a moral kidnapping; even if he donated money, no matter the amount, some people would make a big fuss about it.
This is not only Liu Yu’s true thoughts, but also the thoughts of most normal people. In fact, Liu Yu had already donated a small amount of money to Henan through formal channels before the fan questioned it. He did his best, but he did not make the donation public. What he did not expect was that he was still maliciously slandered. .
Originally, Liu Yu did not intend to publish this episode, but since the young man mentioned taking the test, he also took the opportunity to complain; at the same time, he also wanted to use the influence of self-media to convey correct values to his fans. . After learning about the incident, the young man also saw clearly his character and said that no matter whether the style suited him or not, he would not care about Liu Yu.
A similar kind act was also free of charge. In mid-January, a special male customer came to Liu Yu's store. This male customer had only one request: Completely cut off the long hair that he has kept for three years. Down, it can be easily processed into wigs and donated to those cancer patients who have lost their hair due to chemotherapy.
This request shocked Liu Yu, because it was the first time for him to meet a hair donor in so many years of working in the barber industry. In order to fulfill the guest's wish, Liu Yu solemnly cut off his hair and designed a new hairstyle for him free of charge.
At this time, netizens understood for the first time that there is a barber like Liu Yu in the world who is both kind-hearted, aesthetic, and understands human speech.
03.Finally
It is true that in people’s impression, barbers never understand human speech.
When you say "fix it", the barber will trim your hair without saying a word; when you give your hair to the barber with full authority, hoping that he can design the most suitable hairstyle for you, in the end you find that you The few remaining pieces of good looks and the few hundred dollars that I had worked so hard to save were gone.
For this reason, barbers are always notorious for being "appearance-killers" and "taking money to do nothing."
But in Liu Yu’s opinion, these are all misunderstandings. Because those barbers who charge expensive fees have corresponding abilities, but barbers can’t read minds. It’s impossible to know every customer’s needs and their ideal look. They can only get more information from communication and try their best to to satisfy customers.
But many times, customers themselves don’t know what kind of hairstyle suits them, and they always rely on the barber’s experience, which leads to another contradiction.
To this end, Liu Yu wants to use his identity as a self-media to promote himself while also showing the audience the process of haircuts, so that more people can understand how and why they get haircuts, so that customers can avoid detours, resolve conflicts, and provide better services. The barber's name is corrected.
What Yamashiro Oguri Shun did was just the little things he could do. His sudden popularity did bring him objective fame and benefits, but what he wanted to do remained unchanged.
Change the customer's style and change the barber's reputation, so far and from now on.
