Zhao Guodong, Secretary-General of Zhongguancun Big Data Industry Alliance, attended the "2021 Xinhuanet Sike Annual Conference" and delivered a keynote speech.
From December 28th to 29th, 2021, the "2021 Xinhuanet Sike Annual Conference" hosted by Xinhuanet, co-sponsored by Tsinghua University School of Journalism and Communication , and hosted by Xinhuanet Sike and Humanities Tsinghua was held in Beijing. This annual meeting focuses on "the next journey of China's economy: a new pattern, new advantages, and a new chapter." Zhao Guodong, Secretary General of Zhongguancun Big Data Industry Alliance, attended and delivered a keynote speech. Zhao Guodong believes that the world of the future Metaverse may be a society where real people, virtual people, and digital people coexist. It is closely related to everyone's life. Transactions can be done anytime and anywhere, experiences can be both real and illusory, and scenes are a combination of virtual and real.
The following is an excerpt of the speech:
Metaverse is indeed very popular now. The government, industry, academia, and capital from all walks of life are paying attention to the Metaverse. Why is the Metaverse so hot? What exactly is the Metaverse? What changes might it bring?
The era of using PCs to access the Internet is called the PC Internet era; the era of using smartphones to access the Internet is called the mobile Internet era; after the emergence of new devices, such as head-mounted VR/AR glasses , The era of using these devices to access the Internet is what we call the Metaverse. Therefore, the metaverse is a general term for an era and may have different definitions from different perspectives.
From a sociological perspective, the biggest difference between the operation of the Metaverse and the previous generation of Internet is the dimensionality increase. In the past, the Internet, whether PC Internet or mobile Internet, was a two-dimensional plane. When using this two-dimensional form to display a three-dimensional scene, some information would inevitably be lost. The essence of three dimensions is to increase the dimension. With one more dimension, we also get a different view from different angles. In the metaverse, there are real people, and there may also be digital people and virtual people. They live and communicate together. They must first become a society. This society we call a virtual society.
From a human perspective, we can freely build anything in the three-dimensional world. We may be able to build a beautiful or weird product in our dreams. The metaverse can actually display the content of the spiritual world in a visual form. Therefore, the metaverse is also the manifestation of everyone’s conscious world.
The emergence of mobile Internet has changed society a lot. Before the emergence of mobile phones, it may be difficult for us to predict that today's meetings and life can be completed on mobile phones. Similarly, when we look at the metaverse era from today's point of view, the changes it may bring may be far greater than those of smartphones. This change of
is mainly reflected in five aspects. The first is creation, the second is communication, the third is transaction, the fourth is experience, and the fifth is scene.
is created for example. Creation in the metaverse is free creation. In the two-dimensional Internet era, creation is inseparable from tools, and requires the use of IPAD, mobile phones or computers; in the metaverse, I can draw out of thin air and create by just wearing VR glasses. This ability gets rid of one of the limitations of physics, and even Get rid of the restrictions of physical laws. For example, in creations in the metaverse, mountains can float in the sky and water can flow upwards. Creation in the metaverse needs to follow psychological grounds, so the degree of freedom in creation is very high.
Communication in the metaverse is natural. With the current method of video communication, it is difficult to make eye contact, and you can only hear the sound and see the picture. In the metaverse, we use virtual identities to restore the three-dimensional space in the venue. Not only can we look at each other, but we can also hug and shake hands. This method of communication is very close to real life. Just like in the movie " avatar ", you have a digital avatar of yourself in the digital world. This is also a popular entrepreneurial direction at the moment.
I think that in the future world of the metaverse, digital people are likely to be the APP of the future. Through the interactive interface of services provided by merchants, users can directly deal with the merchant's digital avatar. This is a change in the way of communication and interaction in the future, and it is also a very important change. Transactions in the
metaverse are transactions anytime and anywhere.Products may be floating around us, changing automatically with time and different people. If you want any product, just name it and click to buy it. In my opinion, this scene of the Yuan Universe may bring broad application scenarios to digital renminbi .
Metaverse can provide an experience that is both real and illusory. For example, when pilots learn to fly an airplane, they first practice in a simulation cabin. The simulation cabin can provide various scenarios, such as the experience of passing through a flock of birds and abnormal situations such as engine shutdown and fire. Through this virtual experience, real knowledge is brought to human beings. This could bring sweeping changes to the training industry.
The metaverse can also provide scenes that are both real and imaginary. Either mapping the physical world to the digital world; or creating a new world in a complete virtual world through VR technology; or using virtual objects in real scenes and real objects in virtual scenes. These are all It may be the future change trend of the metaverse.
Admittedly, there are also some problems in the application of the above-mentioned metaverse. Can the current technical conditions meet the needs of the above scenarios? In the metaverse, APPs may be digital people. In the context of combining reality and reality, where should we start social governance? Where should supervision start? The future society may be a society where real people, virtual people, and digital people coexist. How should we manage such a society?
From technology to industry to society, the Metaverse is closely related to everyone’s life. Therefore, the economy, security and governance of the Metaverse are also challenges from the future.
Producer: Li Xiaoyun
Editor: Zhou Jiamiao
Proofreading: Fu Jing
