Qilu Evening News·Qilu One Point trainee reporter Fan Xianghai
In recent years, Dongming County Party Committee and County Government have taken the conversion of old and new driving forces as the starting point, with the goal of expanding capacity and increasing quality and improving efficiency, adhering to market-oriented, government guidance, demonstration-driven, Based on the basic principle of key breakthroughs, we must pay close attention to key parks, key enterprises, key platforms, and key projects. The service system for e-commerce development will be more complete, the cooperation areas will be broader, and the development foundation will be more solid. The cultivation effect of
typical enterprise platform is outstanding. A large number of e-commerce demonstration enterprises have emerged successively, such as Dongming Petrochemical Electronic Mall, Jiayun Logistics Petrochemical Collection, Supply and Marketing Cuntou.com, Yipin Farmer, and Ali E-commerce. From January to May, the sales of Dongming Petrochemical Electronic Mall reached 18 billion yuan, and it continues to be at the forefront of the province and even the country in the field of online sales of bulk petrochemical products; after the "Petrochemical Collection" APP was launched online, it served 2,510 companies and achieved transaction volume 56.1 million yuan; the development model of Dongming Supply and Marketing Cuntou Network continues to be promoted. Now relying on the China Agricultural Batch Heze Smart Cold City, it is building a supply chain system with agricultural products as the core in Heze City, carrying out community group buying, cold chain logistics and other businesses, Heze A central kitchen project is also in the pipeline.
Taobao villages (towns) have made great breakthroughs. The preliminary list of new Taobao villages (towns) in 2021 has been announced by Alibaba Research. There are 18 new Taobao villages and 4 Taobao towns in Dongming County (Yuwo Street, Caiyuanji Town, Luquan Town, Xiaojing Town). The number of Taobao villages currently ranks first among the nine counties; the total number of Taobao villages in the county has reached 34, the total number of Taobao towns has reached 6, and Taobao villages cover 10 towns (streets).
new media live broadcast e-commerce is revitalized. The County Commerce Bureau actively guides and supports outstanding e-commerce companies in the county, using Taobao Live, Pinduoduo Live, Douyin Kuaishou, WeChat mini programs and other e-commerce platforms to innovate the sales model of agricultural and sideline products, enhance the visibility of county products, and help Dongming County locals Agricultural products are on the rise. Dongming Yipin Farmer Co., Ltd. integrated the county's agricultural products to create a high-quality agricultural product platform in Dongming County. It selected advantageous products and held multiple promotional activities with the help of the postal service's "Youle Store" platform, Taobao Village Broadcast Plan platform, and Douyin Kuaishou live broadcast platform. , in the "One Yuan Purchase" activity, the transaction volume of noodles, vermicelli, and watermelon sauce reached more than 50,000 orders; Dongming County Supply and Marketing Cuntou Network Information Service Co., Ltd. participated in the "2021 Heze Online New Year Shopping Festival and Caozhou Peony Garden Online New Year Party" and the "2021 Cloud Appreciation Peony Agricultural Specialty Products Live Broadcast Festival" event. In the Dongming County live broadcast room in the Caozhou Peony Garden, through the supply and marketing service mall and the Douyin platform live broadcast room, watermelon jam, handmade noodles, Weirong soy milk, and powder belly sausage are sold. , sweet potato vermicelli, rye wine and other special agricultural and sideline products, more than 4,800 orders are placed every 2 hours, with sales of nearly 700,000 yuan; and "basketball experts" Zheng Huijie, Guo Shaojie of Haitou Village, Wushengqiao Town, Sha Many "Internet celebrity experts" such as Zhang Ningbo and his wife Wang Li in Wo Town are promoting goods through short videos on self-media platforms such as Douyin and Kuaishou, showing the vitality of the Internet celebrity economy.
The construction of e-commerce industrial park has developed steadily. Lecheng E-commerce Industrial Park has a construction area of 13,000 square meters and has settled in more than 40 enterprises and online stores such as Rural Taobao Dongming Service Center, Cainiao Logistics, Huayu Logistics, Douyin Live Training Institution, and Hongxiang Education and Training. Kaiyueda Logistics Park has now settled in more than 10 express logistics companies such as YTO, STO, Yunda, Best, JD.com, and Tiantian. It receives 65,000 express delivery orders per day, accounting for 75% of the county's total, and the aggregation effect is obvious. Dongmingji Town E-commerce Industrial Park has begun to take shape, with complete supporting facilities such as audio-visual training rooms, live broadcast rooms, product exhibition halls, etc. Dongmingji Town E-commerce Service Center, Shandong Yijiaju Crafts Co., Ltd., Dongming County Quanwei E-commerce Co., Ltd. and other enterprises It has settled in the industrial park. The daily sales volume of the Internet celebrity product "Yijiaju" handicrafts and decorative paintings incubated in the park has reached more than 200 orders, and the annual e-commerce transaction volume has reached 32 million yuan. The "Internet + Brand" of
's featured products has gradually taken shape. Give full play to industry and resource advantages, increase the promotion of specialty products, accelerate the creation of e-commerce regional brands, improve regional brand influence, and guide high-quality products to become branded.Relying on the "Dongming County High-quality Agricultural Products Promotion Platform", we will cultivate "Internet +" advantageous brands, provide subsidies and support, and focus on external publicity and promotion. The brand effect of online sales products is becoming increasingly prominent, and batches of online sales brands have emerged. The main ones are Beiai Luye Sanitary Products Co., Ltd., which has three major brands: "Kafen", "Kafen Baby" and "Dream Sunset"; Yipin Nongfu Agricultural Technology The company owns multiple brands such as "Nie Laohan" high-quality millet, "Youer" dandelion tea ceremony, and "rye" health wine.
The next step is to build on the results of the early cultivation of Taobao villages (towns), pay close attention to the cultivation of e-commerce professional villages (towns), and rely on advantageous industries to form a group of distinctive and large-scale e-commerce professional villages (towns). We will do a good job in establishing e-commerce demonstration enterprises, guide key enterprises to increase investment, strengthen training, create brands, expand the scale of online sales, and give full play to the driving effect of demonstration enterprises. We will focus on the integrated development of traditional industries and e-commerce, expand upstream channels for specialty products, guide companies to launch online marketing, and drive the development of the real economy.
Looking for reporters, reports, and help? Download the "Qilu Yidian" APP from major application markets or search the WeChat mini program "Yidian Intelligence Station". More than 600 mainstream media reporters across the province are waiting for you to report information online!
