This article introduces 4 lists -
1 The top ten most popular coffee brands in the first half of 2020
In " Panoramic Development Report of China's Catering Industry in the First Half of 2020 " , NCBD (Dining Book) selected the "2020 Top Ten Most Popular Coffee Brands" "China's top ten most popular coffee brands for half a year", in order: Starbucks, Luckin Coffee, Pacific Coffee, COSTA COFFEE, FISHEYE Fish Eye Coffee, Cat Shit Coffee, Sisyphus Vector Coffee, Carving Time, Coffee Wings , Mancoffee.
Note: This list is produced and published by NCBD (Dining Book) through big data mining and analysis. The welcome index is based on consumer satisfaction, media influence, online sentiment, brand negative review rate, corporate strength and comprehensive ratings of industry experts. out.
The "Welcome Index" of this list is derived from the comprehensive scores of consumer satisfaction, media influence, online sentiment, brand negative review rate, corporate strength and industry experts. Among them, the negative review rate was introduced into the NCBD consumer welcome evaluation system as a key indicator for the first time, which can more truly and objectively reflect the popularity of an enterprise in the eyes of consumers. The welcome index is 100 points.
When this list was first announced, a reader kindly reminded that Luckin should not be on it. In the minds of many people, when Luckin suffered such a big thunder, it should indeed collapse and then disappear. However, this has not happened for the time being, and Luckin seems to be showing signs of making a comeback.
According to reports, in July this year, Luckin Coffee’s single-store cash flow turned positive, and management expects to achieve overall profitability in 2021. Let’s take a bold guess: If Ruixing can cope with the huge compensation later, it may be listed again in the future.
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This change of Ruixing is undoubtedly a positive signal for China’s coffee market. In this market, some analysts believe that the so-called trillion-dollar scale is a complete "fiction"; in this market, in recent months, there have been negative news such as industry giant Starbucks losing money and COSTA closing stores; in this market, for ordinary catering entrepreneurs, , not very friendly. Opening a cafe is not as profitable as opening a milk tea shop or snack bar.
But at the same time, there are still many companies working hard in this market. For example, Canadian coffee brand Tim Hortons just opened its 100th store in the Chinese market in Shanghai last week, one year and eight months after entering the Chinese market; Starbucks still adopts an expansion strategy in the Chinese market and plans to increase net sales in China in fiscal year 2020 500 new stores; Three and a Half, Lian Coffee, etc. announced in September that they had received a new round of financing.
The coffee market is indeed not very big, and the overall structure and ranking seem to be relatively stable, but who can say that there won’t be new faces on the list next time?
2 The top ten most popular pizza brands in the first half of 2020
NCBD (Dining Guide) selected the "top ten most popular pizza brands in China in the first half of 2020", in order: Le Caesar, Jamo Pizza , BIG Pizza, Pizza Hut , Domino's , Margherita, Cheesecake, Papa John's, Muma Pizza, Mister's Pizza.
Note: This list is produced and released by NCBD (Dining Book) through big data mining and analysis. The welcome index is based on consumer satisfaction, media influence, online sentiment, brand negative review rate, corporate strength and comprehensive ratings of industry experts. out.
During this year’s epidemic, when the entire population was quarantined, the pizza search index saw a small peak, and the demand for pizza delivery also surged. In fact, one of the characteristics of pizza is that it is suitable for delivery. Jamo’s Pizza, Domino’s, and Muma Pizza on this list are typical pizza delivery brands.
In the "post-epidemic period", the expansion of some pizza brands has also reached a new level.For example, Jamo Pizza, which ranks second on the list, had more than 1,200 stores in June this year. Now, four months later, the number of stores has jumped to more than 1,700.
Including Jamo Pizza, there are three brands on the list with a popularity index of more than 80 points, and the scores are similar. Among them, Big Pizza has the highest satisfaction rating, and its overall evaluation by consumers is also good. (Extended reading:
Note: This list is produced and published by NCBD (Dining Book) through big data mining and analysis. The welcome index is determined by consumer satisfaction, media influence, online sentiment, brand negative review rate, corporate strength and industry Experts’ comprehensive evaluation.
Shenzhen McDonald’s charges 0.5 yuan for disposable tableware. It has become a hot topic in the past two days. Many netizens complained that it “either provides non-disposable tableware for free” or “should reduce the price.” . Shenzhen McDonald's responded that it is currently only implementing this policy in Shenzhen in response to the relevant regulations of the Shenzhen Municipal Government and is not an act of the company itself.
This can be seen as a small tidbit in McDonald's aggressive expansion in China. McDonald's China CEO Zhang Jiayin said in an interview with China News Service that McDonald's China will open at least 430 new restaurants in China in 2020, most of which will be in third-tier cities.
Coincidentally, in August this year, KFC closed in Xinxiang City, Henan Province. Qiu County opened its first "small town model" store and announced that it plans to add 1,000 "small town stores" within three years.
The sinking market has also attracted the attention of the two giants McCann. The Western fast food brand that has achieved greater success in the sinking market is none other than Wallace. As of the end of last year, the number of Wallace's stores has exceeded 12,000, which is more than the number of KFC and McDonald's combined.
However, in terms of the number of stores, Wallace is far inferior to Zhengxin Chicken Steak. The latter has more than 22,000 stores, and it is also deeply involved in the sinking market.
Then the problem is: if you want to open it. Can a fried chicken burger restaurant have a chance of winning only by going to the sinking market?
4 The top ten most popular steak brands in the first half of 2020
"The top ten most popular steak brands in China in the first half of 2020" selected by NCBD (Dining Guide) , in order: King Steak, Hawker Steak, West Bank Steak, Haoxianglai Steak, Nordin Steak, Oriental Hawker, Marina Sizzling Steak , Western Steak, Pentium Steak, Matador Steak.
Note: This list is produced and released by NCBD (Dining Book) through big data mining and analysis. The welcome index is based on consumer satisfaction, media influence, online sentiment, brand negative review rate, corporate strength and comprehensive ratings of industry experts. out.
Compared with the above three lists, the gap between the first place and the tenth place on the steak list is the largest, more than 26 points. Overall, the 10 steak brands on the list can be divided into three echelons: Wangpin Steak is the only one; Haoke Lai and Xidi Steak are the second echelon; and Proud Steak is the third echelon.
Wangpin Steak and Xidi Steak both belong to Taiwan Wangpin Group . The former is famous for its high quality and high price (about 400 yuan per capita) - judging from the results, it has also been recognized by consumers. Xidi is much more affordable (about 120 yuan per person), but this does not affect its popularity. These two brands can be ranked in the top three on the list, and they are obviously one level higher than other brands, which makes people have to admire Wangpin Group.
In terms of unit price per customer, among these 10 brands, Marina Teppanyaki Steak, ranked seventh, has the lowest unit price per customer, only less than 50 yuan. Compared with other brands, which often cost hundreds of yuan per customer, Marina's prices are particularly unusual. On the review platform, many consumers said that its price-performance ratio is high. This is another Western food brand that is developing with great concentration in the sinking market.
