Research and analysis results of Zhengxin Chicken Steak: Products: fewer products, more popular products, and the main reason for high sales is good taste; Dining image: Meal image: Some stores give away a drink when buying chicken steak; Space: Overall The color is mainly red, w

Throughout the development history of chicken steaks, consumers’ love for fried chicken has evolved from satisfying their appetites to now becoming more and more focused on branding. Chicken steak items with good looks are becoming more and more popular. With the development of the Internet, communication between consumers and businesses has become more and more convenient, so an emotional chicken steak brand will attract more attention.

Chicken Fan is a new online snack project of the catering company. It is a new fried chicken brand created after research on several popular fried chicken brands. The main features include high-looking image , improvement of ingredients and taste , and technology upgrade based on the existing basis.

Little Chicken Fan is a new fried chicken project that integrates and upgrades the advantages of Zhengxin Chicken Steak , First Best Chicken Steak, and Hao Big Chicken Steak.

Zhengxin Chicken Steak’s survey and analysis results:

Products: Few products, relatively concentrated hits, the main reason for high sales is good taste;

Dining image: Dining image is average, some stores give away a drink when buying chicken steak;

space: The overall color is mainly red, which is more eye-catching.

The survey and analysis results of the No. 1 Big Chicken Chop:

Products: The product line is relatively rich and can better meet the different needs of consumers;

Dining image: Although the image is average, it has a better brand than Zhengxin Chicken Chops. Sex;

space: The store color is mainly black and white, and the white background sets off the logo store name to highlight the brand information.

Research and analysis results of Haoda Chicken Steak:

Product: With several years of experience, its product mix is ​​reasonable and worth learning;

Dining image: The dining image is good, the chicken steak is not cut, the focus is "big", visual impact Strong sense;

space: using elegant light blue as the main color, neutralizing the greasy feeling of fried food.

Therefore, Chicken fans can learn from and learn from existing fried chicken brands. ensures the competitiveness of the Chicken fans brand and the accumulation of customer reputation.

draws on the product advantages of the Zhengxin chicken steak project. The product highlights quality, craftsmanship, and taste, ensuring that the quality of the chicken steak is no less than that of the comparable project products, creating a fresh and crispy texture that you will "unforgettable."

is different from the traditional store type, making differences and particularities in style and decoration. The overall direction is mainly young, simple, exquisite and cute, deepening the unique brand imprint of Xiaojimi, and making the brand penetrate into the products. The ultimate goal of

is to create the unique product and brand power of the project, increase the competitiveness of the project, and make the brand exceed the current expectations of consumers in many aspects, so as to obtain better market feedback and enhance the stickiness of customers and consumers. to improve store efficiency.