#Starting from today, Entrepreneur Xiao Bai Tong will launch a brand new column called store opening project recommendation. We will recommend some offline opening projects for you from time to time.

Baitong Introduction:

Starting from today, Xiaobaitong (ID: chuangyeydt) will launch a new column called store opening project recommendation. We will recommend some offline store openings and various small businesses from time to time.

Today, Belden is going to analyze for you a very profitable offline store business, opening a chicken steak shop.

Chicken steak restaurants are located in every corner of commuting. Don’t underestimate it. It’s just a small chicken steak, but it has many brands, such as: Hao Big Chicken Chop, Zhengxin Chicken Chop , No. 1 Chicken Chop, etc. . The popularity is soaring, and no matter which store you pass, business is generally good, especially during the holidays, when the enthusiasm for queuing only increases.

Today, Mr. Baitong is here to analyze the business experience between various large chicken chops stores.

What’s the secret behind the chicken steak restaurant?

First of all, Belden will report some sets of data to you. In four years, the number of Zhengxin Chicken Steak stores has reached more than 8,000. Other brands of chicken steak restaurants also have at least three to four hundred stores.

The tipping point is not unreasonable.

There must be a reason behind the popularity of every thing. Chicken steak was initially popular in mainland China mainly because of the Korean drama " My Love from the Star ", which was recently banned in Korea. The regulations are a bit strict, but it is undeniable that Korean food culture has a relatively large impact on mainland China.

"Eat fried chicken and drink beer." How many people have been in conflict with fried chicken because of a TV series. Since then, chicken steak has become completely popular in the Chinese mainland market. To put it bluntly, TV series are an information dissemination medium, intangible This laid a certain foundation for brand promotion.

Chicken steak market competition has always been fierce. How to present it in front of everyone as quickly as possible in a short period of time? At this time, promotion has become an inevitable trend. Do you think that opening more than 8,000 stores in 4 years is so difficult? Is it easy? Without celebrity endorsements and advertising promotion, I am afraid it may not be possible in a few years.

summary: Brand promotion and publicity are very important. Sometimes it is simple to create a market hit, but if you want long-term and steady development, you need a marketing strategy.

captures the appetite of young people, with unlimited demand

What determines the market? What is the value of market existence?

Imagine that when chicken steak was first launched, no one accepted it. Chicken steak was destined to be a failed product. The reason why chicken chops can seize the market and have a certain market share is actually very simple to say, mainly due to the precise positioning of the chicken chop market.

First, let’s analyze what age group of people watch Korean dramas in mainland China? Most of them are the young generation born in the 80s/90s, and the chicken chop is targeted at the same generation. Chicken chop itself is a kind of fried food, which is not suitable for the elderly at all. You rarely see elderly people buying chicken chops to eat, and some even buy them for their grandchildren.

To put it bluntly, chicken steak is actually a fried snack, a delicacy specially designed for young people.

The price positioning is accurate, beating KFC and McDonald's

Another main reason why chicken steak is popular among young people is the price positioning. The price of Zhengxin Chicken Steak is generally around 12 yuan, which is very affordable compared to KFC and McDonald's. You can buy a large and delicious chicken steak for just over 10 yuan, and there's nothing you wouldn't want to part with.

Standardized operation, quality guaranteed

First of all, let’s take a look at the hygiene standards of the chicken chop shop. All areas such as the operating surface, floor, tables and chairs have implemented strict hygiene standards. The staff of the chicken chop shop, whether in clothing or clothing, The operating procedures are very hygienic. Masks, chef shower caps, and gloves are almost indispensable. The first impression given to customers is better.

Customers can feel confident watching, buying with peace of mind, and eating happily.

Keep up with the trend and development of the times

In the social context of the popularization of the Internet, how can the catering industry lag behind, and the same is true for chicken steak restaurants.Promote and promote through various online platforms such as Meituan, , Ele.me, and . It’s not enough for people around you to know that a product is good, you also need to let more consumers know about it and get involved.

A small chicken chop shop with all the essentials to attack your taste buds from all sides

If you think that a chicken chop shop is just a simple chicken chop shop, then you would have been out a long time ago. The current business model of chicken chop shops is very similar to that of dessert shops, with chicken chops, drinks and side dishes, and some stores even provide ice cream service. It doesn’t feel too good to eat ice cream and eat chicken steak in summer. Do you dare to say that you don’t like this kind of chicken steak restaurant?

Today, Belden recommends a small chicken steak shop opening project for everyone. Are you satisfied?