"At about 13:00 on October 12, in a chicken steak shop near Qianqian Street in Urumqi, customers had already begun to order food. Chen Xiaoqing said that he had the idea of ​​opening a chicken chop shop after seeing many people ordering takeaway chicken chops. After opening, he f

Xinjiang Morning News (Text/Photo by reporter Wang Zongping) “A spicy and crispy chicken steak, plus a portion of salted crispy chicken...” At about 13:00 on October 12, a restaurant near Qianjin Street in Urumqi In the chicken chop shop, customers have already begun to order food. The boss, Chen Xiaoqing, is busy processing the chicken chops while greeting the customers entering the shop. There are already several takeaway guys waiting to pick up the food.

"My store opened this year." Chen Xiaoqing said that he had seen many people ordering takeaway chicken steaks before, so he came up with the idea of ​​opening a chicken steak shop. After opening, he found that although there were many chickens on the streets of Urumqi, It’s a steak shop, but the chicken steak business is really good.

700 meters away from 4 chicken steak restaurants

In fact, there are many chicken steak shops in Urumqi like Chen Xiaoqing. Within 700 meters from Chen Xiaoqing, in addition to the chicken steak brand she operates, there is also Zhengxin Chicken Steak. There are 4 different brands of chicken steak restaurants including , Youyi Chicken Chop, and Chicken Chop King.

In the streets and alleys of Urumqi, Zhengxin Chicken Steak, Chicken Steak King, Youyi Chicken Steak, Upside Down Chicken Steak, Tainong Chicken Steak, No. 1 Best Chicken Steak, Hao Big Chicken Steak, Stolin Chicken Steak... These chicken steak restaurants can be found everywhere. If you search for chicken steaks on the takeout platform, the names of eight or nine chicken steak restaurants will pop up. Various chicken steak restaurants have become a part of life.

"There are more than 200 large and small chicken chop shops in Urumqi." Huang Wenke, the general agent of Zhengxin Chicken Chops in Xinjiang, said that according to their market research results, they found that there are more than 10 different brands of chicken chop shops in the Urumqi market. The storefronts range from the smallest window storefront of five or six square meters to the storefront of fifty or sixty square meters. Each store has its own characteristics, and most of them focus on franchising.

became popular due to the influence of Korean dramas

"It was also influenced by the mainland market at the beginning, so I started to open a chicken chop shop when I returned to Xinjiang." Li Yuling, the founder of Xinjiang Chicken Chop, said that she was one of the first people to open a chicken chop shop in Urumqi. First, she said that she was born in the 1990s and worked in the Mainland when she graduated from college in 2013. At the end of that year, there was a very popular Korean drama "My Love from the Star". There was a particularly popular line in it, "When it snows for the first time, you should eat fried chicken." "Served with beer". At that time, chicken steak became popular in the mainland. After I returned to Xinjiang, I opened the first chicken steak restaurant in Urumqi. The Korean drama passed quickly like a wind, but the chicken steak was in Urumqi. The development is getting better and better, and now there are about 20 franchise stores in Urumqi.

"Our brand developed very early in the mainland. We started looking for celebrity endorsements in 2013." Huang Wenke said that the chicken steak brand he represents comes from Zhejiang Wenzhou . It opened its first store near Hongqi Road in 2014. , and now there are more than 70 stores of this chicken steak brand in Urumqi.

Tasty and inexpensive, it drives young consumption

“Our stores are all directly operated stores,” said the person in charge of the Stolin Chicken Steak store. They have dozens of stores, and they mainly cooperate with various shopping malls in Urumqi. There are their stores around shopping malls, and business is booming now. Young people shopping prefer chicken steaks.

"For us, chicken chop is more convenient." Li Rui, a post-90s generation, said that when waiting for someone, she would choose to go to a chicken chop shop, order a chicken chop, and use the WIFI in the chicken chop shop to check it out The news you like makes people feel simple, fashionable and comfortable.

"Chicken steak is a fried food, and young people consume it more." Huang Wenke said, it is a kind of snack that young people eat for fun and enjoy the happiness brought by food. And in addition to the protagonist of Chicken Steak, many supporting roles will be added.

Xinjiang Morning News reporter learned that at present, chicken chop shops do not just sell chicken chops. There are also many chicken chop + drink + side dish models. In addition to chicken chops, many chicken chop shops also provide ice cream, milkshakes, and gold medals. Pudding milk tea etc.

What's more important is that chicken steak stores generally sell low-priced products, and the friendly prices naturally attract more young people to consume.