The Municipal Bureau of Culture and Tourism announced yesterday "Several Policies and Measures to Help Stabilize the Economic Market and Boost the Cultural Tourism Market", introducing 12 measures to speed up the implementation of support policies, promote innovative transformati

The Municipal Bureau of Culture and Tourism announced yesterday "Several Policies and Measures to Help Stabilize the Economic Market and Boost the Cultural Tourism Market", introducing 12 measures to speed up the implementation of support policies, promote innovative transformation of business formats, and release the potential of cultural tourism consumption.

This set of "serial recruitment" focuses on the combination of inclusiveness and pertinence, focusing on the precise "efforts" of market entities, guiding and encouraging cultural tourism enterprises to transform and develop, and stimulate internal vitality. When the news came, cultural and tourism enterprises in Nanjing were excited and applauded.

Stabilize the main body and accelerate the implementation of relief and support policies

The 12 policy measures announced this time are: coordinating the implementation of inclusive policies, improving and implementing detailed industry support policies, subsidizing leading enterprises in the industry, encouraging cultural and tourism enterprises to innovate categories, and assisting Support private cultural and museum institutions, standardize the development of emerging business formats, increase financial support, resume inter-provincial tourism business, launch cultural tourism promotion competitions, revive Nanjing's rural tourism market, support artistic creation and production, and expand the scope of drama support.

“Since the outbreak of the epidemic, market entities in the cultural and tourism industry have been significantly affected and have encountered temporary difficulties. Only by addressing the concerns of market entities and solving their difficulties can market entities, industry confidence, and society be stabilized. Employment.” The relevant person in charge of the Municipal Culture and Tourism Bureau said that the “12 Articles” focus on market entities such as travel agencies, star-rated hotels, tourist attractions, MICE tourism enterprises, cinemas, performance agencies, performance venue operating units, and specialty cultural tourism stores. Juli provides them with precise and effective support and assistance.

Taking travel agencies as an example, "tailor-made" policies and measures include temporarily refunding travel service quality deposits, orderly carrying out insurance replacement deposit pilots, subsidizing high-star travel agencies, and resuming cross-city and cross-provincial tourism, etc., to comprehensively help travel agencies recover and develop. . For example, high-star travel agencies rated as five-star travel agencies and four-star travel agencies in 2021 will be given subsidies of 100,000 and 50,000 yuan respectively to better leverage the role of leading enterprises in stimulating endogenous motivation and achieving transformation and development. Demonstration and leadership.

Promote transformation and innovate business formats to stimulate internal vitality

Under the background of normalized epidemic prevention and control, guiding and encouraging cultural tourism enterprises to transform and develop, proactively develop and launch products that meet market demand has become a major issue facing the current cultural tourism industry. The policy measures launched this time focus on promoting transformation, enriching business formats and stimulating the vitality of the cultural tourism industry, focusing on strengthening guidance and releasing the potential of cultural tourism consumption.

The relevant person in charge of the Municipal Culture and Tourism Bureau said that the main incentives for the 12 measures include: innovative development travel agencies that carry out new businesses such as urban micro-tourism, rural tourism, red tourism, study tourism, expanded tourism, and tourism live broadcasts, and in national-level tourist attractions (Resort) A construction unit that develops and constructs new products and projects such as camping camps, tourism performances, theme entertainment, digital tourism, and night tours; newly recognized Nanjing characteristic cultural tourism stores and Nanjing characteristic cultural tourism product research and development bases. In addition, it also includes market entities that create profound ideas, exquisite content, and well-produced works of art.

"It's full of useful information! Many of them are supported by real money." Yesterday, Xu Jiahua, chairman of Nanjing Huajia Cultural and Creative Co., Ltd., studied the policy carefully and was very excited. "We are a very young entrepreneurial company dedicated to Cooperate with Nanjing scenic spots to develop new products such as tourism performances, theme entertainment, and digital tourism. For example, we have recently launched the largest sci-fi immersive game theater town in Jiangsu, Alpha Town, at the Nanjing Tourism Group National Exhibition Center. We are discussing cooperation with 10 scenic spots including Niushou Mountain and Confucius Temple to customize immersive themed performances. While the company continues to innovate and develop, the introduction of this policy has made us more motivated to innovate. !”

reporters learned that a group of Nanjing-specific cultural tourism stores and product research and development bases that have received financial support in the past two years have grown vigorously and have already played the role of “leaders” in the industry. For example, in 2020, the tourism products selected by Nanjing City won a total of 2 golds, 5 silvers and 5 bronzes in the 2020 China Specialty Tourism Products Competition and the 2020 China Tourism Products Competition. In 2021, we will continue to work hard and win 2 gold medals, 6 silver medals and 8 bronze medals. Not only did it showcase the new look of Nanjing’s tourism products to the national industry, it also gained a lot of cooperation intentions.

Based on Nanjing's characteristics, we promote the high-quality development of cultural tourism

While coordinating the implementation of national, provincial and municipal tax and rent exemptions, social security deferrals and other inclusive policies, we also launched a series of industry-specific, Policies and measures that are in line with Nanjing’s actual situation.

"These measures involve culture, cultural relics, tourism, film and other fields. They include urgent measures such as resuming inter-provincial tourism and resuming the operation of the 'rural tourism through train', as well as supporting artistic creation and production, expanding the scope of repertoire support, and guiding innovation, etc. Promoting the high-quality development of Nanjing’s cultural tourism is a long-term and sustainable measure,” said the relevant person in charge of the Municipal Culture and Tourism Bureau.

For example, one of the policies guides the Nanjing Cultural Financial Service Center to use its platform advantages to increase the connection between banks and enterprises to help cultural and tourism enterprises resume work and production. Encourage Cultural Bank to launch exclusive products such as "Suyingbao 2.0", "Quick Travel Loan" and "Consumption Installment" under the premise of controllable risks, shorten the loan review time, increase the number of loan batches, and provide more convenient and effective services for cultural tourism enterprise financing.

According to relevant sources at Bank of Nanjing , a total of 126 "whitelist" companies have previously applied for "Suyingbao 2.0". According to estimates, Bank of Nanjing will spend more than 600 million yuan in real money to fully support film industry companies in fighting the epidemic and resuming work and production. Currently, Bank of Nanjing is making every effort to connect the application projects, accelerating the implementation of the "Su Film Insurance 2.0" business and funding, and helping the film industry tide over the difficulties.

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