▲ Shin Kong Mitsukoshi Xinyi Xintiandi's "2020 Shin Kong Mitsukoshi Year of the Rat Lantern Festival - The Heart Is Mouse", the giant pink rat is so eye-catching. (Photo/Photo by Tang Xinghan, the same below)
Fashion Center/Taipei Report
Entering its 7th year, Shin Kong Mitsukoshi Xinyi Xintiandi Lunar Lantern Festival has officially launched. This year, with the theme of "The Mouse in the Heart", Huang Zijiao was invited to serve as the curator. , invited 20 well-known entertainers and artists to work together to create colorful works for the Year of the Rat Lantern Festival based on the money rat style designed by Taiwanese sculpture artist Hong Yi. The most eye-catching one is the 6-meter-high pink giant. Xiangdi Plaza, located between A11, A9 and A8, attracts everyone's attention from a distance. Many people excitedly went straight to the front to take photos and check in.
"2020 Shin Kong Mitsukoshi Year of the Rat Lantern Festival - The Mouse in My Heart" will be held in Xinyi District from 1/31 to 2/16. Two major exhibition areas are planned including the "Mouse in My Heart Main Lighting Area" and "The Mouse's Wish Art Avenue" ”, in addition to the 6-meter-tall pink giant rat in the main light area, there is also an interactive device “The Heart’s Flywheel Interactive Experience”, which allows the public to step on the flywheel. In the process, not only can the main light be touched to turn the light into orange Or red, and also paired with the popping heartbeat sound, the shooting is super powerful! In addition, there are 3 major check-in points that must not be missed.
Pink Giant Rat Light Show The main light is not only the cute large pink giant rat, but also performs a wonderful light show every half hour from 5 pm to 10 pm every day during the lantern festival. In addition to the pink lights, In addition, it is also paired with lively tunes to make the Spring Festival joyful and relaxed, and have a sweet New Year.
Golden Cheese Wall In addition to the rat, the favorite food cheese has also become the highlight of the Lantern Festival. In order to match the good omen of the Spring Festival, the yellow cheese has also been "upgraded" to gold, symbolizing wealth and good luck. The golden cheese not only echoes the 6-meter-tall giant rat, but attracts the attention of passers-by with its imposing wall size. The cheese hole can also accommodate a person, allowing people to check in majestically as a little golden rat.
Good Fantasy Lantern Sea Shin Kong Mitsukoshi cooperates with the Year of the Rat Lantern Festival. Thousands of blessing lanterns are hung on both sides and walkways of Xiangdi Avenue, the most popular street in Xinyi District, filling the festive atmosphere. It is also matched with decorative lights to form a sea of lanterns. It is so beautiful that it attracts many people to take photos with the lanterns as the background. The lanterns that fill the entire frame look very impressive and are eye-catching from any angle!
"2020 Shin Kong Mitsukoshi Year of the Rat Lantern Festival - Mouse in the Heart" also called on 10 Taiwanese artists to creatively design "Painted Wish Rats" this year, including the visual art director of the Three Gold Ceremony Wang Zongxin, photographer Wang Jianyang, and artist Wang Yaobang Works with Li Chengdao, Taiwan's first designer Zhou Yuying to appear in the official New York Fashion Week, indigenous artist Lin Junliang, popular illustrator Negative Man, Spicy Professor Lu Rongzhi , "Rake Boy" cartoonist Huang Xiwen and Guo Yanfu, Exhibited simultaneously at Zhuan Shu Wish Art Avenue.
In addition, Lin Zhexi, Sandy Wu Shanru, Guo Jing, Chinese calligraphy and painting history scholar Fu Shen, young artist Huang Baowei designed the "Painted Mouse Treasure", as well as Ai Yiliang, G.E.M. Deng Ziqi, Rainie Yang, Zhou Xingzhe, Gao Erxuan The "Signed Mouse Baby" signed with OSN's blessing, together with the works of 10 artists, will be sold for charity at Yahoo Auction starting at 11 a.m. on 2/6, and the proceeds will be donated to the social welfare foundation - "Lighting up the future of children - Delayed Children" Early Treatment Program" project.
"2020 Shin Kong Mitsukoshi Year of the Rat Lantern Festival - A Mouse in My Heart" will also tour the north, central and south, and will be exhibited at Shin Kong Mitsukoshi Xinyi Xintiandi Xiangdi Plaza from 1/31 to 2/16; from 2/18 to 3/8, it will It will be exhibited sequentially at Taichung Zhonggang store and Kaohsiung Zuoying store.
