People who try to discover all ways to free their hands have found a magic tool for washing shoes - shoe washing machine .
data from e-commerce platforms shows that three days before the National Day holiday this year, the sales of shoe washing machines increased by 7 times compared with last year's National Day holiday. Other data shows that from January to August 2022, the scale of shoe washing machines has exceeded 300,000 units.
html sales in July exceeded 2,000 units
searches for shoe washing machines on e-commerce platforms, and various functions and categories have appeared: "full-automatic shoe washing machine", "integrated washing and drying", "foldable shoe washing and drying machine", "ultrasonic shoe washing machine", "full wall brush"...
On JD , more than 46,000 shoe washing machine-related products can be searched (including household shoe washing machines, shoe washing powder, replacement brushes, commercial large shoe washing machines, etc.); on Taobao, there are more than 3,000 related products.
picture / Taobao screenshot
on the social sharing platform Xiaohongshu APP, and there are more than 3,100 related notes on shoe washing machines.
picture / Xiaohongshu screenshot
According to Yangzi Evening News /Zi Niu News, the prices of these shoe washing machines are generally around 200 yuan to 600 yuan, and there are also high-priced products over 1,000 yuan. There is a shoe washing machine priced at 379 yuan, which has received a total of 500,000 reviews, and a shoe washing machine priced at 218 yuan, which has sold more than 2,000 units per month, becoming the top 1 hot-selling shoe washing machine list on the platform.
picture / JD screenshot Why is the sales of
increased significantly?
"From the market size, the scale of shoe washing machines has increased steadily, and is mainly based on mid- and low-end products. According to AVI Cloud Network's online monitoring data, the scale of shoe washing machines has exceeded 300,000 units from January to August 2022, of which products with RMB 300-500 account for 49.5% of the market share." Che Yuhang, senior research manager of AVI Cloud Network (AVC) Home Appliances Business Department, said that overall, the shoe washing machine market is still in the introduction stage, and traditional home appliance brands are already actively laying out.
. The reason why the sales of shoe washing machines soared during the National Day holiday was Che Yuhang analyzed:
" firstly, the climate is supported by . In early October, the temperature in the northern region turned sharply and centralized heating has not yet begun. Hand-washing of shoes made users miserable, which provides objective conditions for the explosion of shoe washing machines. In addition, the growth rate of the shoe washing machine industry in 7 and August slowed down , which accumulated power for the explosion in October. Finally, shoe washing machines just entered the market in 2021, and the scale base of is relatively low ."
In addition, Aowei Cloud Network analyzed that with the shift of the main consumer force, young groups have become more and more voice and influence in consumption, and "refined and lazy" is becoming a trend . Today, with the continuous improvement of consumption levels, the team of shoe lovers has continued to grow, which has also given rise to the development of the shoe washing machine market. Therefore, on the demand side, the shoe washing machine market still has considerable prospects.
lazy artifact or IQ tax?
According to observations, many shoe washing machines are labeled as "lazy artifact", which can help consumers "free up their hands". One-click fully automatic model can save worry and effort, and drying function can be washed and worn immediately on rainy days.
is different from ordinary washing machines in that there is a brush in the drum of the shoe washing machine, which is convenient for decontamination. Some shoe washing machines can also be used to wash carpets or clothes. If you need to wash clothes, just remove the brush.
commented after purchasing, "It's small and light, not taking up space and convenient for moving. The shoes are clean, and can hold four or five pairs. It is fully automatic washing and drying and liberating your hands. It's worth owning."
But some consumers believe that the shoe washing machine is not as useful as they imagined, and think it's "IQ tax" and "small ribs". For example, the material of each pair of shoes is different, and small balls of hair may be brushed on the soft upper; the brush can only be brushed on the surface of the shoes, and the inside cannot be brushed in place like hand washing. Some consumers think that shoes washed by the shoe washing machine are not as clean as hand washing, etc.
"Lazy People" supports the big market
"Lazy People Artifact" shoe washing machine sales have increased significantly, reflecting the popularity of " lazy economy ". In addition to shoe washing machines, "lazy" home appliances have been upgraded to become a new urgent need for many families. However, the "laziness" here is no longer a synonym for being lazy and hateful, but a reflection of quality life.
For example, the sweeping and mopping robot can not only achieve accurate sweeping and mopping through voice control, but it can even wash the mop itself, pour the dust into itself, and automatically sterilize it. In 2021, the sales of this sweeping, mopping, washing and integrated robot that can increasingly meet the needs of "lazyness" have increased significantly.
Beijing consumer Mr. Wang: He is busy with work and is getting lazy. He doesn’t want to work manually by himself. He has gradually increased some smart home appliance consumption. In fact, it is the liberation of both hands and technology is promoting life.
According to CCTV Finance's report in January this year, a store in Beijing said that the overall sales of sweeping and mopping robots increased by 160% year-on-year. Home appliances that integrate steam, roasting and shabu are also products with relatively large sales growth.
is not limited to trivial housework, but also some "lazy artifacts" serve all aspects of life - wearing lazy glasses, you can watch movies easily while lying down; in a hurry in the morning, the lazy tooth brusher helps you clean your teeth while cleaning your hair; the lazy hair dryer allows you to eat snacks when you blow your hair.
In 2021, China's smart home equipment market shipments exceeded 220 million units, and it is expected that the shipments will exceed 260 million units in 2022, an increase of 17.1% year-on-year, and the shipments will be close to 540 million units by 2025.
90s young man used "it" to cook, and his daily income of 10,000 yuan
"Lazy Economy" has also given birth to more new occupations.
In 2021, the number of lazy economy-related enterprises in China reached 1.883 million, and the average growth rate of in the past three years was as high as 112.7%. New professions such as shrimp peelers, garbage collection online hiring , errand takeaway workers, etc. are constantly emerging.
Organizer: From treating dirty to treating chaos
At 8:30 in the morning, Han Li, organizer, came to the home of an Shangqiu citizen. Her organization and storage work often starts from the closet, which is also the most troublesome thing for consumers on weekdays. Han Li introduced that although the cost of organizing a family of ranges from thousands to tens of thousands of yuan, more and more consumers are still willing to pay for it.
In addition to the most common wardrobe, the scope of tidying and storage services also includes study, bedroom, and even refrigerators.
As of now, there are more than 19,000 storage-related companies in my country. Among them, more than 11,000 new registered enterprises were added in 2019, the highest in history; from 2019 to 2021, the average annual registration growth rate was 80.9%.
90s generation uses robots to cook, earning 100,000 per week
The rise of the "lazy economy" not only promotes the transformation of business models, but also leads to a new lifestyle under a fast-paced life, building a refined and particular "lazy".
htmlWu Wanzhang, a young man born in the 190s, went to Shenzhen to start a business not long ago. Because the labor cost of the chef is too high, he decided to replace the labor with a cooking machine. Wu Wanzhang's store has an intelligent cooking machine with 9 windows, and can deliver 200 meals per hour. He said that has a turnover of about 100,000 yuan per week, and usually more than 10,000 yuan can be made every day.As of now, there are more than 66,000 -related companies in my country, including more than 1,020 newly registered companies in 2022. The number of brands in the floor scrubber industry continued to rise, from 15 in January 2021 to 108 in June 2022. There have been 113 financing incidents related to service robots in 2021, with a financing amount of more than 44 billion yuan.
professor Wan Zhe pointed out that the "lazy economy" is actually a product of the combination of economic development and the technological revolution , which has driven the rise of some emerging service industries, and the division of labor in human society has become more and more obvious and more refined.
researcher at the Institute of Sociology, Chinese Academy of Social Sciences also said that on the supply and demand sides of the "lazy economy", on the one hand, there is technological progress and improvement of service concepts, and on the other hand, there is the pursuit of efficiency and convenience. You can see consumption upgrades, supply-side innovation, economic structure adjustment, social division of labor refinement, and operating efficiency improvement.
Source | CCTV Finance, Yangtze Evening News/Zi Niu News
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Editor of this issue Liu Xueying
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