As Generation Z joins the army of home consumption, consumers' purchasing habits are becoming increasingly diversified and personalized. When consumption scenarios are transferred, the communication methods between brands and users need to keep pace with the times.

As Generation Z joins the army of home consumption, consumers' purchasing habits are becoming increasingly diversified and personalized. When consumption scenarios are transferred, the communication methods between brands and users need to keep pace with the times. This time, the theme event of Philips Smart Lock "Unlock the Beautiful Side of Life" is full-link online + offline marketing, implanting a "better life" into the minds of consumers. On the Douyin platform, Philips Smart Lock links tens of millions of top KOLs to form a communication matrix , and takes advantage of the influence of experts to accurately talk with the new generation of consumers.

Build a long-term communication field

Deep aggregation target population

Interest content is a bridge connecting users and products. During the event, Philips Smart Lock initiated the topic of #Unlock the Beautiful Side of Life# on the Douyin site. . presents a beautiful living space in multiple dimensions through diverse and interesting content forms, and witnesses with users. With the development of the times, people's iteration of the concept of "better life". This thematic event not only connects new products with consumers, but also uses the concept of "a better life" to create new consumption scenarios and provide systematic solutions for users' smart and beautiful homes.

Philips smart lock adheres to the brand concept of "innovation for you", fully utilizes the brand advantages and group strength , increases R&D investment, product optimization and iterative new products, and creates more convenient for users. A safe and comfortable smart home experience. This time, by linking the vertical head KOLs of "Home Home Decoration ", "Parent-Child Life", "Technology and Digital", Philips Smart Lock quickly occupied the attention of Generation Z on a short, flat and fast traffic platform, and built a field of mutual communication with users and two-way rushing to consumers online, continuously improving the mental penetration of consumers in various life scenarios, and achieving efficient "qualitative change" from brand exposure, brand planting to conversion through quantitative change.

1million-level head KOL matrix Fancy grass planting triggers new product popularity

Under the unique social attributes of the mainstream social media platform - Douyin, Philips smart lock links vertical head KOL, uses popular short video marketing to penetrate into the young circle , , and the target group form an "better life" alliance, and will work with them to launch an immersive discussion of "unlocking the beautiful side of life".

Douyin super head KOL is coming in front, @Mixed-race Mina @Tingting. @ShuoShuo's Decoration Diary and other experts have successively joined the topic to discuss . They will enter from multiple content perspectives such as "purchase guide", "content planting grass", "decoration diary" and other content perspectives, combining their own home decoration experiences to create, and display the real story between the full scene and the DDL709-FVP face video lock, realizing integrated marketing for planting and pulling grass.

In addition, under the immersive sharing and planting of the head KOL, Philips Smart Lock will continue to introduce more middle- and waist experts, as the main communication force, and jointly speak out, injects powerful circle-breaking power into the "Unlock the Beautiful Side of Life" event . Highly known as tens of millions of KOLs and multi-level experts form a communication matrix with public coverage and circle penetration, which promotes the continuous rise of topic popularity; high-density and multi-form grass planting content help the new generation of smart locks to burst out in a concentrated manner! Philips Smart Lock invites you to build your ideal "home", and more content of a better life is waiting for you to unlock!